company profile - 2016

COMPANY PROFILE

PEGASUS TOYKRAFT PVT. LTD

Pegasus ToyKraft Pvt. Ltd.2016

Content

❖ History

❖ Profile

❖ Team

❖ Presence

❖ Achievements

❖ Future


History

Pegasus Toy-kraft founded in 2007, is the brainchild of two toy

professionals who have pooled in and synergised their strengths to

manufacture and market innovative and quality toys under the

ToyKraft brand. Dr. Shyam Makhija and Anuj Mehta are the co-

founders of this new venture, which is now making strong forays in

this segment.


Profile

We manufacture a wide range of toys providing children with a stimulating platform which fosters personal expression and intellectual growth. The toys provide vistas in opening a child's mind to new ideas and skills.

Innovation, design and vivid graphics are the hallmark of all the company’s products. Whether it is play or educational value in a preschool toy, assembling skills in a construction kit, creative ability in the craft and hobby range or learning skills encountered with puzzles and board games – all the products have been carefully researched and developed with these values in mind. Some of the products – especially in the craft and hobby section also incorporate traditional Indian values. The board games and teaching aids are original scores and impart high learning skills.

We currently manufacture toys & games in the following categories:❖ a. Art & Craft do-it-yourself kits,❖ b. Educational Aids,❖ c. Board Games,❖ d. Metal Construction Kits


Team

Dr. Shyam Makhija - Founder DirectorA Ph.D in chemistry and he has experience of over 22 years in sales and distribution of toys, has invented new toys in the educational aids and board games segment. He is an avid origamist and a gamer at heart.

His current portfolio includes - heading the research team, business development - domestic & international & finance.


Team

Anuj Mehta - Founder Director

A software profession at heart and he has experience in toy development and manufacturing for more than 18 years. Loves construction toys & photography.

He currently looks after operations, information technology, product compliance & marketing .


Presence

Domestic

- 100+ cities through a network of 60 distributors across the country covering more than 2000+ retail counters

- 200+ organised retail shops which include hypermarkets, hobby stores, large format toy stores & life style stores

- 30+ recreational hotels & resorts

- 10+ e-commerce portals


Presence

❖ Major Cities Covered:

Mumbai New Delhi Chennai Kolkotta Pune Bangalore

Noida Ghaziabad Gurugaon Thane Kalyan CoimbatoreSurat Ahmedabad Baroda Vapi Rajkot Jaipur

Jalandhar Ludhiana Chandigarh Goa Meerut LucknowIndore Bhopal Mangalore Nagpur Nashik Madurai

Bhubaneswar Hyderabad Ranchi Patna Trichi SecunderabadVaranasi Allahabad Kanpur Agra Mysore Haldwani

Dehradun Vijaywada Jhodhpur Guwahati Cochi Gorakhpur


Presence

❖ Organised Retail:

❖ E-commerce:

❖ Hotels & Resorts:


Presence

❖ International distributors in the following countries

USA U.K South Africa Kenya Egypt Romania

Poland Bulgaria Russia U.A.E Kuwait Jordan

Lebanon Australia Singapore Sri Lanka Mauritius Bulgaria

Trinidad & Tobago Fiji Tanzania Phillipines Estonia Saudi

Arabia


Awards

❖ We have received more than 20 awards from 2007 - 2015 at the annual Toy Awards contest held by “The All India Toy Manufacturers Association” - Mumbai

❖ Received the prestigious “Dr. Toy” - USA award in Nov-2015 for the 10 Best Creative Products


New @ToyKraft

In the current year the company has signed up for Disney license for art

and craft DIY kits which covers the entire gamut of Disney properties.

These include the ever popular Mickey and friends. Frozen, Finding

Dory, Jungle book, Cars and Planes, Disney Princesses, Marvel

Avengers, Spiderman, Winnie the Pooh, Star Wars along with a host

of other popular properties


New @ToyKraft

In another new foray Toykraft has been appointed the exclusive importer for the international toy brands – Quercetti from Italy and Galt toys from UK.


Marketing

Forays in in-store branding & promotions at Hypercity, Landmark, Hamley and Crossword chain of stores, at McDonald restaurants have strengthened the customer’s acceptance of the product-line.

Very active presence on social media:


Marketing

❖ Find us at the world’s best exhibitions:


Strong Backend

❖ Company’s entire operations are online with RAMCO’s cloud ERP & Google Drive

❖ Online shopping cart with the latest Magento platform

❖ The entire sales channel is further supported by a customised Android app to bring order booking and deliveries in real time


Future

❖ The company is currently setting up it’s new manufacturing and warehousing plant in Kalyan which is just 60 Kms away from the port.

❖ The company aims to get the “ICTI Care Seal” for this new facility.

Thank you

Visit us at:

www.toy-kraft.com

http://www.toy-kraft.com

company profile - 2016

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