Companies’ Social Media SuccessesRyan Nalepa

Companies and Social MediaSince the advent of social media, many companies have

utilized the various platforms as a communication device

between them and their customers.

It is by using these tools that they have been able to succeed

in the constantly evolving world around them.

Social Media Success Story: Herschel Supply Co.Background

Herschel Supply Co. is a company that manufactures high-

quality backpacks, bags, travel items, and accessories.

They were founded in 2009 by two brothers, Jamie and

Lyndon Cormack, in Vancouver, Canada. The company is

named for the town that homed 3 generations of Cormacks.

Social Media Success Story: Herschel Supply Co.Social Media

Herschel Supply Co.’s goal is to be a modern business in the

ever-changing world. To do this, they made various social

media accounts to better connect with their customers.

Through social media, they respond to any questions that

customers have to give a more personal experience.

Social Media Success Story: Herschel Supply Co.#Herschel and #HerschelSupply

To stay in contact with all of their customers, Herschel Supply

Co. set up search streams with Hootsuite to monitor their

hashtags.

By doing this, they can answer customer questions proactively

and on a personal level.

Social Media Success Story: Herschel Supply Co.Results

By utilizing social media to address customer needs, the

company saw 20% increase in customer service satisfaction

rates and a 60% jump in overall positive brand sentiment.

Social Media Success Story: Herschel Supply Co.Takeaway

By actively responding to customer questions through social

media, Herschel Supply Co. was able to give their customers a

great buying experience. They made the interaction personal

and made the customer feel that they were important.

Social Media Success Story: SerengeteeBackground

Serengetee is a clothing company that uses fabrics from

around the globe to make unique pieces of clothing.

Their goal is to globally connect people through fabrics and

give back to causes that affect the regions where the fabrics

come from.

Social Media Success Story: SerengeteeBackgroundThey were founded by Jeff Steitz and Ryan Westberg.

The two college students conceived the idea while sailing

around the world and collecting various fabrics.

They wanted to find a way to make unique clothing and, at the

same time, help charitable causes in the same regions that

they collect fabrics from.

Social Media Success Story: SerengeteeSocial Media

The company needed social media to stay connected with

customers, especially while they are around the world

collecting fabrics.

They made accounts on various platforms, like Twitter,

Facebook, Pinterest, and Instagram, and used Hootsuite to

schedule various social media activities.

Social Media Success Story: SerengeteeSocial MediaSince they are constantly travelling the globe, they sometimes don’t have access to internet.Through Hootsuite, they can plan tweets for weeks in advance.They also can monitor their hashtag, #WeartheWorld, to get involved with conversations and give fast customer service.They also ask customers for opinions on products and they actually listen and implement the suggestions!

Social Media Success Story: SerengeteeResults193,000 Facebook fans

23,000 Instagram followers

18,700 Twitter followers

Over $60,000 to 32 causes in 28 regions

Social Media Success Story: SerengeteeTakeaway

Serengetee used social media to gain followers and customers

for their brand.

They used their accounts to give customers a personal feel

and make them feel important to their company’s progress.

Resourceshttp://blog.hootsuite.com/small-business-social-media-success-stories/

http://www.forbes.com/sites/rachelhennessey/2013/01/14/college-entrepreneur-connects-the-world-through-fashion/

https://www.herschelsupply.com/about/

https://www.facebook.com/Serengetee/info?tab=page_info