Community Manager Challengy - Andre Dan 2011
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Transcript of Community Manager Challengy - Andre Dan 2011
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Social Media & Networking Strategy
Social Networking Project
Personal Networking internal/external
Social Media Marketing
Community Management
contact @challengy.com
André Dan : Conférencier & Coach [email protected]
www.challengy.com +blog : http://networking.blog.capital.fr/
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@
Executive summary
Community Manager
Responsabilités / Compétences
Responsabilités :
« Interface »
Entreprise / Communauté
BONUS : « Avocat » de chaque partie pour
l’autre…
Compétences :
Communication écrite
Empathie en ligne
BONUS : Accepter de ne pas tout maîtriser…
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Le réseau (je suis connecté à…)
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La communauté ?
Multi-dimensions
Multi-environnements
Multi-canaux
Multi-outils
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La communauté (j’appartiens à…)
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Témoignage Directeur e-Marketing de Dassault Systems, mai 2011
Pour le Community Management,
dans mon contexte B2B
et dont la priorité est la « lead generation »
Dans mon équipe,
j’ai 4 personnes à 50% de leur temps,
et 10 personnes entre 5 et 30% de leur temps
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Témoignage Community Manager d’une filiale du GAN, avril 2011
« Job description » : Community Manager
Depuis début 2011,
Je forme surtout les commerciaux à Viadeo pour prospecter,
et j’influence la stratégie globale en ligne
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Le community manager est un
communiquant
animateur
facilitateur
coordinateur…
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