The Play it Forward campaignThe Play it Forward campaignencourages others to help create apositive movement through grassroots activities such as sports.With the kick‐off of the Play itForward promotion the Pelicansencourage fans, sponsors and otherteams to give back and inspireteams to give back and inspireothers to do the same.

Through the Play it Forwardh l ll hcampaign, the Pelicans will reach

out to other MiLB teams to growthe program and affect change incommunities from coast to coast.

C it F dC it F dCommunity FundCommunity Fund

MISSION STATEMENTMISSION STATEMENTThe mission of the Myrtle Beach PelicansCommunity Fund is to make the GrandStrand community a better place tolive, work and play. Through ourfundraising efforts, donations, communitygivebacks volunteer time and in‐kindgivebacks, volunteer time and in kindservices we’re committed to using thepower of sports to create positive change.

IMPACT STATEMENT IMPACT STATEMENT IMPACT STATEMENT IMPACT STATEMENT We take our commitment to the GrandStrand very seriously and will make thatcommitment a focal point of every season.In 2013 the Pelicans created the PelicansCommunity Fund in an effort to raise anannual goal of over $250,000. In the threeyears of the program the Pelicans haveraised over $1,000,000.

2015 Community Impact Report

Bruce Dal Canton Awards:

As part of the Pelicans Community Fund the Pelicans give two awards in honor of former Pelicans pitching coach, Bruce Dal Canton.  Dal Canton was with the Pelicans from 1999‐2008.  Before joining the Pelicans, Dal Canton played professional baseball for the Pirates Royals Braves and White Sox organizations Dal Canton tragically passed away inprofessional baseball for the Pirates, Royals, Braves and White Sox organizations.  Dal Canton tragically passed away in 2008 due to esophageal cancer.  Dal Canton is remembered as a teacher of the game and a true gentleman of baseball.  To honor Dal Canton, the Pelicans established the Bruce Dal Canton Scholarship Fund and the Bruce Dal Canton Community Service Award.  The scholarship is awarded to students graduating from the Horry County Early College High School program and the Service Award is reserved for a current Pelicans player who demonstrates the most dedication to service in Horry County.  

2015 Community Impact Report

Charities supported in 2015 from the Pelicans Community Fund•A Father’s Place •Heroes for Children

•American Cancer Society •Holy Trinity Catholic Church

i l i lli k i h f SC•Animal Voice Alliance •Make‐A‐Wish of SC

•Boy Scouts of America •March of Dimes

•Boys & Girls Club of the Grand Strand •May Kay Ash Foundation

•Bruce Dal Canton Fund •Michael J Fox Foundation

•Carolina Forest Elementary •Ocean Bay Middle –Robotics Club

•Coastal All Star Twirlers •Reggie Sanders Foundation

•Coastal Carolina University •Special Olympics of Horry County

•Coastal Educational Foundation •Ultimate Gymnastics Academy•Coastal Educational Foundation •Ultimate Gymnastics Academy

•Dragon Boast •Vietnam Veterans of America

•Dwight C Lambe Memorial Golf Tour. •The ALS Association

•Family Justice Center •Miracle League

•Fierce Fallon 

•First Tee of the Grand Strand

•Georgetown Chamber of Commerce

•Grace Ministries

Total: $54 614Grace Ministries

•Habitat for Humanity $54,614

Game Day Events

Game Day Events

Back Pack Buddies Monday

For the third year in a row, the Pelicanspartnered with the Backpack Buddies programto provide food clothing and school suppliesto provide food, clothing and school suppliesto children with limited resources . For eachMonday home game, the Pelicans offered half‐priced admission to guests that donated anitem on the Back Pack Buddies donation list.

Game Day Events

Special Olympics NightQuickly becoming one of the mostmemorable nights at the ballpark,Special Olympics Night allows for thel l hl f l liklocal athletes to feel like stars.The night includes:

oSpecial Olympic JerseysoPlayer Meet and GreetoPrivate Autograph Sessiong poAthlete ParadeoField of Dreams CeremonyoParticipation in On‐Field GamesoDance CamsoFireworksoFireworksoCheck Presentation

This year the Pelicans were able tohelp raise over $13,000 for HorryCounty Special Olympics.

Game Day Events

On Sunday, June 7, with the Pelicans and Myrtle Beach were showcased in atelevised broadcast across the county on the American Sports Network, nearly3 000 first responders and support staff were invited to celebrate in the evening

EMT, First Responders and Support Staff Thank You

3,000 first responders and support staff were invited to celebrate in the eveningand enjoy a night “on us.”“The people in this community work tirelessly year‐round to make sure we aresafe,” said Pelicans President and General Manager Andy Milovich. “Inviting themout to be a part of a night like this just a small way of saying ‘thank you’ to thosethat protect us and make the Grand Strand one of the best places to live in thecounty.”Leaders in the first responders and support staff from Myrtle Beach, North MyrtleBeach, Surfside, and Horry County were recognized on‐field before the game andstood next to the Pelicans along the first base line as the team was introducedstood next to the Pelicans along the first base line as the team was introduced.Each complimentary ticket included a free raffle ticket with prizes from localrestaurants and hotels and a meal voucher for a hot dog, chips, and a soda.Not everyone invited had the chance to attend, so the Pelicans sent a photo toeach person from the list of invited people from the cities and county featuringtheir name with a thank you on the outfield video board.The Pelicans are honored to be able to recognize everyone, and want to send anextra‐special thank you to the sponsors of the event, who helped make it possible:Beach Ford Automotive, 707 Indoor Shooting Range, Carolina Cool, ClubWyndham, Courtyard Myrtle Beach Broadway, Embrace Hospice,Wyndham, Courtyard Myrtle each roadway, mbrace Hospice,VacationMyrtleBeach.com, South State Bank, and Ocean Lakes FamilyCampground.

Game Day Events

vs. CancerVs.Cancer.org is dedicated to saving kids lives by empowering athletes andcommunities to fund lifesaving childhood cancer efforts. We, as a team,created the Myrtle Beach Pelicans page and within our page our playersand staff created their own. Each member set a goal and reached out toas many people as possible to donate to the cause. We created a socialmedia frenzy and sent the link to everyone. Two of our players madevideo's which were shown at the Pelicans games asking for the fansdonation to save kids with cancer. If you reached the goal you set, you

t h h d i t f hildh d Pit h Mi h lwere to shave your head in support of childhood cancer. Pitcher, MichaelHeesch exceeded his goal and pitcher Brad Markey met his goal. FourPelicans staff members also reached their goal. Miller‐Motte, our localtechnical school’s cosmetology department, was at the ballpark on vs.cancer night and shaved all six members heads. In total the Myrtle BeachPelicans team raised $5,000 and the money raised goes to PediatricPelicans team raised $5,000 and the money raised goes to PediatricCancer research and a portion went to our local hospital Pediatricdepartment.

Game Day Events

American Red Cross-Blood Drive

Th M tl B h P li h ld f bl d d i

Be The Match ProgramBe The Match is a global leader in bone marrowtransplantation. The Pelicans held a recruitmentThe Myrtle Beach Pelicans held four blood drives

during the 2015 season. All donors received a freeticket to a Pelicans game. Over 60 donors wereprocessed from TicketReturn.Com Field this season.

pday to educate people about the need for bonemarrow donors and help them join the Be TheMatch Registry operated by the National MarrowDonor Program®.

Game Day Events

Splash’s Birthday and Bike GiveawayFor the second consecutive year the Pelicans mascot Splash chose tocelebrate his birthday by giving gifts rather than receiving them. In2014 Splash and the team gave away over 20 bikes. This year however,they “upped the ante” to 100 bikes. With the help of several sponsorsthe Pelicans gave away 100 bikes to area youth on Saturday, May 23.Bikes ranged in size from 12” – 24” and were available for both boysand girls ages 12 and under.

“Throughout my career I’ve seen a lot of community“Throughout my career I’ve seen a lot of community activities, but nothing compares to this.  This brings it right down to the kids level.  It does touch their hearts and it stays 

around for a lot of years to come.”‐ Ed Sulem, Pelicans Usher

Game Day Events

Bruce Dal Canton Memorable AuctionsAs a way to raise money for the Bruce DalCanton Scholarship Fund, the Myrtle Beach

Jersey Auction During the 2015 the Pelicans had a record number of jerseyauctions to benefit various charities. In total the jerseysraised $48, 475 at auctions both at games and online. This

j b fi h i C S i S i lp , y

Pelicans held a monthly memorable auction.The auctions included autographed jerseys,footballs, trading cards and more.

years jerseys benefit the American Cancer Society, SpecialOlympics of Horry County, The Mary Kay Foundation andmore.

Game Day Events

Scout NightsDuring the 2015 season both the Boy Scoutsand the Girl Scouts were invited to the ballparkfor a sleep over. The night included an on‐fieldparade, baseball and an on‐field sleepover.

Robotics NightRobotics Night, presented by the Grand Strand Technology Council,is an evening where Horry County students have the opportunityto display the robots they built. Most schools in Horry County

Scout Sleepovers

p y y y yhave a robotics program where students build robots that are ableto complete challenges during competitions. The game nightallows the students to be showcased in a unique setting. The nightis about building awareness for these programs. The highlight ofthe evening was Robo Splash Robo Splash has the ability to hurlthe evening was Robo Splash. Robo Splash has the ability to hurla 70 mph fast ball. The last two seasons, Robo Splash has kickedoff the evening by throwing out the first pitch.

Strike Out Cancer

Strike Out Cancer Series

Spit Seeds Not Tobacco Night The Pelicans have established a reputation for doing some edgierpromotions, proven with the 2014 in‐stadium prostate exam. InJanuary of 2015 the team, and @ARMilovich specifically, werecalled out via Twitter to turn the Patriots’ Deflate Gate into a

#DeflateCancer

called out via Twitter to turn the Patriots Deflate Gate into apromotion for testicular cancer. That was at 1:45 PM on January21st. By 4:17pm that same day the details had been settled andthe press release was out. The 2015 Strike Out Cancer Serieswould include Testicular Cancer Awareness Night.

The night included:• A partnership with the Testicular Cancer Awareness Foundation• An inflatable ball giveaway (11 out of every 12 was deflated)• Rocky Mountain Oyster Eating Contest (a.k.a. Bull Testicles)• A silent auction with autographed NFL memorabilia to benefit 

th T ti l C A F d ti

The Pelicans second annual Strike OutCancer series was in honor of Bruce DalCanton, a former pitching coach who

the Testicular Cancer Awareness Foundation• Recognition of the a testicular cancer survivor

Canton, a former pitching coach whopassed away of esophageal cancer. Thetheme was Spit seeds, Not Tobacco.Throughout the night we played up thetheme by awarding contest winnersith t l d i l d d dwith watermelons and included a seed

spitting competition. This was also thefirst night that the cancer jerseys wereworn by the team.

Strike Out Cancer Series

On Saturday, July 25th, the Pelicanshosted the 2nd Annual Coaches vs.

Coaches vs. Cancer

Cancer Night as a part of the Strike OutCancer Series. The event was createdto benefit Fallon Emery, a.k.a. FierceFallon, an 11 year old girl from nearbyCarolina Forest who is battling brainCarolina Forest who is battling braincancer. In addition to the ticket salesfundraiser and in‐game silentauction, the Pelicans extended theevent beyond the ballpark andpartnered with Core Fitness to create aSuperhero WOD (Workout of the Day)to benefit Fallon.

Over 150 local adults and children participated in the WOD on Saturdayi h l h d i ll d hmorning. The team also reached out to Fierce Fallon supporters and the

CrossFit community via Facebook to encourage people to donate to Fallon'sGive Forward fund, do the WOD on their own and post pictures on Fallon'spage. The local Superhero WOD generated $1,000+ for Fallon and thesocial media outreach generated $2,000+ to Give Forward page. Over 100g $ , p gitems were donated for the silent auction. In total the evening raised$11,500.

Strike Out Cancer Series

Prostate Cancer Awareness Night

In 2014 the Pelicans received national andinternational coverage of Prostate Awareness Nightand @ARMilovich's Two Knuckle Challenge. Thea d @ o c s o uc e a e ge epromotion spread throughout MiLB and minor leaguehockey. Such a successful promotion had to return forround two!With #FierceFallon still set as the reason for receiving

t t hil i i "T k M O t t tha prostate exam while singing "Take Me Out to theBallgame", local business owner Ronnie Hirbarstepped up to the mic and took one for the team inround two of the Two Knuckle Challenge. The nightserved as a launching pad for the 2015 #FierceFallonfundraising campaign which will conclude on July 25thwith her Coaches vs. Cancer Night.

Additional elements included:• A bobblefinger giveaway to the first 1 000 men 18+• A bobblefinger giveaway to the first 1,000 men 18+ 

which served as a reminder to get a prostate exam• A check donation to the American Cancer Society 

for $5,000 (monies raised for them via the 2014 Strike Out Cancer Campaign)

• 50/50 raffle sales to A Father's Place• Ed Randall's Bat for the Cure• First pitch by a prostate cancer survivor

Strike Out Cancer Series

Pink in the Park

Pink in the Park was created to provide courage to those currently fighting cancer and to those who have survived thefight. The Pelicans players wore pink specialty jerseys that were auctioned off with all proceeds being donated backg p y p p y j y p gto the foundation. We raised $4,937 for the Mary Kay Foundation and helped raise awareness for, not only breastcancer, but also ovarian cancer.

Embrace Veterans

Embrace Veterans

Along with the Strikeout Cancer Series, theother crown‐jewel of the Pelicans community‐based efforts is the military appreciationprogram, dubbed “Embrace Veterans,”p g , ,sponsored by Embrace Hospice. Thepartnership leverages a sponsorshipopportunity of nightly honoring a militaryveteran and observing a moment of silence forprisoners of war and those missing in actionprisoners of war and those missing in actionwith a dedicated empty ballpark seat. On aweekly basis, “Embrace Veterans Saturdays”included donation collections for the Blue StarMothers and a larger on‐field veteranrecognition. The partnership and programculminated in a Military Appreciation Nightwith a local veteran trading card set giveaway,on‐field recognition for local veterans andtheir families and a military‐themed uniform

“Our veterans are one of this country’s greatest 

accomplishments. What they have done for our freedom 

makes going to a ballgame an their families, and a military themed uniform,auctioned off for the local chapter of theVietnam Veterans of America. Thecommitment to our local military helped makeus the obviously location for a local realtor to

everyday thing for Americans.  We hope the community joins us once again this year at Pelicans ballgames to say thank you and 

to ‘Embrace a Veteran’.”

give away a brand new home to a veteranduring the Pelicans’ final homestand of theseason as well.

‐ Kevin McHugh,CEO of Embrace Hospice

Embrace Veterans

American Heroes Night

Embrace Veterans

Hero Box Donation Drives

The Pelicans partnered with Embrace Veterans andBl St M th f C t l C li i ll tiBlue Star Mothers of Coastal Carolina in collectingitems for Hero Boxes that will be sent to Americantroops who are currently serving overseas. Blue StarMothers is a non‐profit organization of parents withchildren in the United States Armed Forces. Theyywork together with other community partners tocollect items for Hero Boxes and to provide supportto our troops both on the home front and overseas.This season all Pelicans fans had the chance to helpfill Hero Boxes by donating items at every Saturdayfill Hero Boxes by donating items at every Saturdayhome game at Gates 1 and 3. Veteran’s Housing Association

Veterans Housing Development’s (VHD) mission is toprovide housing to homeless veterans through

t hi i l t ith b f th l lpartnerships, involvement with members of the localcommunity, the Veterans Administration andphilanthropic donors. The Pelicans were able toprovide them a night of fundraising and awareness.On that same night, Monarch Roofing made a pledgeto provide free roofing for all houses built in 2015and 2016.

NON GAME DAY EVENTS

Non Game Day Events

Plantersville Elementary Christmas Party

During December of 2014 the Myrtle Beach Pelicans andAngelo’s Steak and Pasta hosted a Christmas Party for a groupof elementary students from Plantersville. All the studentsof elementary students from Plantersville. All the studentsreceived lunch, a holiday show and a gift to take home.

Non Game Day Events

Pelicans Travel Ball Club

Our largest and most expansive baseball‐relatedprogram is with the Official Pelicans Travel BaseballClub, a young baseball program made up of playersages 9 to 14. The partnership brings in roughly$15,000 in revenue annually and creates Pelicansfans for life. Each February, the youngsters get tosuit up and play on our field, complete with the fullsuit up and play on our field, complete with the fullgameday experience: walk‐up music, in betweeninning games, public address announcer, and liveradio broadcast on ESPN Myrtle Beach.

Non Game Day Events

Th P li d i h h R i S d F d i h hThe Pelicans partnered with the Reggie Sanders Foundation to host theAdvantage Games at TicketReturn.Com Field on May 16, 2015.

Bridging the gap between communities and industries, the Reggie SandersAdvantage Games is committed to creating a culture of compassion,creativity and champions These games remove the stigma and thecreativity and champions. These games remove the stigma and thesting these individuals endure daily by providing a place for them toshowcase their skill on the baseball field. The kids aren't a deficit tothemselves or society; they are a unique difference.

Kids and Adults with Special Needs are often mislabeled, misunderstood,misdiagnosed and mistreated. The polar opposite is what happens withThe Reggie Sanders Foundation Advantage Games. With Awareness,Assessment, Alignment and Action, these games bring this wonderful anddiverse group of individuals into the spotlight where they are empoweredand encouraged. This is done without judgment or force. The goal being toh t l th th i d d t t d b t l thchange not only the way they are viewed and treated, but also gatherthem in from the margins of society. We don't just level the playing fields,we make new ones.

Non Game Day Events

On August 5th and 6th, Pelicans players and front office staff met with Tidelands employees, staff, and patients for a pair of special meet andgreet sessions. The new partnership with Tidelands is one that Ryan Moore, Pelicans Vice President of Business Development, believes isbeneficial for both sides."I ' l l i h i d h ' l ll i d h f h h b ll k "

Tideland Health’s Partnership

"It's always great to get our players out into the community, and they're always really excited to meet the fans that come out to the ballpark,"Moore said. "Working with such a great organization like Tidelands Health makes these events even better.”And just as the Pelicans' players appreciate the support that fans show when they visit TicketReturn.Com Field at Pelicans Ballpark, they try togive back off the field, as well.That's why on Thursday, August 6, Pelicans pitchers Brad Markey and Jen‐Ho Tseng visited Tidelands HealthPoint Center for Health and Fitness inPawleys Island to meet a group of young children where Markey shared some of the life lessons baseball has taught himPawleys Island to meet a group of young children, where Markey shared some of the life lessons baseball has taught him."It was a great experience," Markey said. "I told them what it took to get here, and when I was younger, even when I wanted take days off, I stillthought someone else was going to be working out, so I had to work out. Once I got to college, I was still motivated to work out everyday, tryingto get to the pros, and I still keep that mindset."The day before, infielder Jason Vosler tagged along with outfielder Kevin Brown to Tidelands Health Georgetown Memorial Hospital, where thetwo met with the hospital staff, took photos, and signed autographs. Pelicans players will be giving back to the hard‐working employees ofTidelands Heath as well in a Tidelands Employees versus Myrtle Beach Pelicans softball game on Saturday, August 29, at TicketReturn.Com Fieldat Pelicans Ballpark. The game will be free and open to the public. For information regarding the time of the game, please call the Pelicans' frontoffice at (843) 918‐6000.The weekend of giving back continues on Sunday, On August 30, when the Pelicans host the Wilmington Blue Rocks, and will auction off specialtygame‐worn jerseys to benefit the Tidelands Health Foundation. The foundation was established in 1990 to work with Tidelands Health to

id t h l i f iliti d i d t h lth i f Tid l d id tprovide new technologies, facilities, and increased access to health care services for Tidelands residents.

Non Game Day Events

Coastal Carolina National Bank and Tideland Health presented  the first annual “Yoga Niteat the Ballpark” on Thursday, October 8, at TicketReturn.com Field at Pelicans Ballpark. All admission proceeds benefited the United Way of Horry County. A donation of $6 (or more)of Horry County. A donation of $6 (or more) was suggested. 

Tidelands Health representatives, Star 92.1 and local health and wellness businesses h i j l ishowcasing jewelry, commemorative tee shirts, cosmetics, scented oil companies and more were on site . Pump Café, from Myrtle Beach had healthy food available for purchase before and after the event. Class was led by yCCNB’s Director of Marketing, Maura Utley, a registered Yoga teacher and fitness instructor with over thirty years experience teaching classes throughout the East Coast.