Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Group, Gigabit City Summit

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The Community Rolein Playbook Visioning

Mike BrownThe Brainzooming Group

January 2015

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Today’s Presenters

Aaron Deacon@aarondeacon

KC Digital Drive

Mike Brown@brainzooming

The Brainzooming Group

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The Brainzooming Group• We help smart organizations improve their success by rapidly expanding their strategic options and creating innovative, efficient‐to‐implement plans.

Our Process Is:– Adaptable– Multi‐disciplinary– Refined through hundreds of engagements– Growing daily

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“We produce strategic conversations.”

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What We’ll Cover

• The Benefits of a Different Way of Creating Community Participation

• Your Gigabit City Summit Workshop on Playbook Visioning

• Getting Ready

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Benefits of a Different Way of

Creating Community Participation

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Sound Familiar?The Mayor said:

“Public input and involvement are not only invaluable, they are absolutely essential to ensure this resource is a part of our economic growth now and well into the future.”

The chairperson pledged to have a process that is open, inclusive, and sound.

But how?

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One‐to‐Many

Task Force Holds Community Forums

Makes sense when . . . • One person has a more informed or

important perspective than all others• Many people need to hear the same

message• No expectation of attendees introducing

new and different perspectives• Presenter time is limited• Want to readily capture a single

message

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Challenges for a Task Force and Community Forums

Typical Task Force Challenges

A select committee participates and struggles to include diverse perspectives

Community meetings with one individual providing input at any one time

Difficult to quantify/describe public participation

Protracted meetings and time (perhaps months) to deliver a report

Challenges in getting positive attention

Public interest turning to frustration

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A Similar Situation with Google Fiber

An official said:

“Google Fiber doesn’t come with an instruction manual on how to use it. We’re looking to groups such as Social Media Club of Kansas City to lead the way in creating a vision for the future.”

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45 Seconds Later

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One‐to‐Many Many Twos and Threes

Our Strategy for Visioning

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The Brainzooming Group strategy for “Building the Gigabit City”

• Create a multiple phase approach to address the opportunity and issues faced by SMCKC.

• Design the process around community and global input on the issues

• Identify invited participants to ensure both collective diversity and interest/knowledge base within small brainstorming groups

• Leave the door open to other participants (even contrarians and opponents) who self‐identify

• Design and facilitate an interactive brainstorming session with 90+ participants focused on seven targeted topics.

• Deliver a comprehensive 120‐page report within 5 weeks as input for Mayors’ Bi‐State Innovation Team. Downloaded by people in 35+ states, 30+ countries.

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Mayors’ Bistate Innovations Team Development of the Playbook

• Acknowledges the need for "official" leadership combined with community energy

• Builds on organic, grassroots community input

• Community‐focused leadership rather than technology expertise

• Engage diverse constituents and work with existing community initiatives; reflect the energy of your city

• Allow time for critical stakeholder input, while maintaining a nimble planning process

• Don't wait until the planning is finished to start the work

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Available as Free Download:Brainzooming.com/googlefiberkc

Available as Free Download:KCDigitalDrive.com/playbook

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Collaborative Community Visioning Is Different

Typical Task Force Challenges Collaborative Community Visioning

A select committee participates and struggles to include diverse perspectives

Open source input through multiple stages

Community meetings with one individual providing input at any one time

Large‐scale event with many people able to provide input simultaneously

Difficult to quantify/describe public participation

Quantifiable and descriptive participant profile

Protracted meetings and time (perhaps months) to deliver a report

Dramatically less time from input to comprehensive report out

Challenges in getting positive attention An event‐based process generating strong, positive‐media attention

Public interest turning to frustration Vibrant, positive public interest in the ideation event, the report release event, and afterward through report downloads & references

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Why the Collaborative Process Is More Effective

• Gains efficiency by allowing multiple people to contribute and collaborate simultaneously

• Uses multiple inputs ‐ both in‐person and online• Provides structured input opportunities (vs. only a “blank

sheet of paper” approach)• Gives visibility to the discussion throughout the process • Promotes additive input• Offers participants a range of concrete methods to

contribute from which they can choose the one(s) that best fit their timing and inclination

• Applies an event production orientation to the venue, atmosphere, and ambiance

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What We’ll Teach at the Tuesday

Gigabit City Summit Workshop

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Three‐Phased Community Visioning Strategy

Articulating the Initial Direction

Cultivating Broad

Engagement

Creatinga Shared Playbook Vision

Inventorying Big Vision Statements in the Community

Devising the Best Path to Strategic Change

Identifying Diverse Participants

Building Your Peer Network

Checking Your Readiness for Seeking Large‐Scale Input

Surveying Community Members for Input

Soliciting Community Expectations and Objectives

Understanding Critical Success Factors

Seeking Input on Focus Areas

Documenting Crowdsourced Concepts

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Inventorying Big Vision Statements

• What is the community already saving about the future?

• Synthesizing input into a collective starting point

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The Best Path to Strategic Change

• Depending on the current situation and the extent of the push for change, the change management approach differs

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Cultivating Broad Engagement


Cultivating Broad

Engagement


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Identifying Diverse Participants

• Anchor Institutions• Varied Voices

– Three Experience Groups

– Three Types of Community Voices

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Building Your Peer Network

• Who are the “lead users” among Gigabit City Summit attendees?

• Who can point you to lead users not in attendance?

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Readiness for Large Scale Input

• Attitude toward collaboration

• Ways to make the experience productive

• Efficient strategies to capture and report the input

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Creating a Shared Playbook Vision


Cultivating Broad

Engagement


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Efficiently Gathering Input

• Using differing formats provides more productive experiences and a more time‐efficient process.

FormatIn PersonRemote

Individual

Small Group

Large Group

Collabo

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One‐on‐One InterviewsOnline

Surveys

Phone Interviews

Online Collaboration Platform Sessions

Interactive Visioneering Sessions

Small Group Sessions

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“ . . . by pitting multiple scenarios of the future against one another and leaving many

different doors open, you can prepare yourself for a

future that is inherently unpredictable.

Brainstorming pays off. And the more possibilities you can entertain, the less likely you are to be blindsided.”

‐ Peter Coy and Neil Gross

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Surveying Community Members

• Broadest input opportunity, typically

• Input on opportunities and challenges in a community segment

• Pre‐existing ideas and thinking

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Soliciting Community Expectations

• Multiple ways to capture input• Thinking and hopes on impacts• Identifying other participants

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Understanding Critical Success Factors

• Perceptions on make or break issues

• Ways to shape strategy development

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Seeking Input on Focus Areas

• Where value is being delivered now through community services

• Ideas to trade‐off priorities to enhance overall community benefit

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Documenting Concepts

• Bringing together all the thinking into concepts

• Provide opportunities for even broader community reactions

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Varied Paths through “Open Sourcing”

• Share results• Ask for more information• Combine ideas and concepts• Diversify concepts• Simplify ideas• Enrich concepts• Dissect and narrow them• Brainstorm more• Support strong ideas with resources• Solve ways to accomplish it• Ignore the ideas and start over

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Getting Ready

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Available as Free Download:Brainzooming.com/googlefiberkc

Available as Free Download:Available as Free Download:KCDigitalDrive.com/playbook

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Questions to Consider Upfront

• What organizations in our community are articulating visions for the future?

• Who is involved in our initiative right now?

• If we’re not very collaborative typically in developing community visions and strategies, what has slowed collaboration?

• What don’t we know that we’d like to gain input on to shape a community playbook vision?

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Gigabit City Summit Opportunities

• Tuesday afternoon workshop

• Interaction / collaboration among your delegation

• Networking with the other delegations and experts at the Gigabit City Summit

• Thursday – individual city / metro discussions

• Post‐Gigabit City Summit webinar planned

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Today’s Blog at Brainzooming.com

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Free Outside‐In Innovation Tools at:http://brainzooming.com/innovationfakebook/

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We help make smart organizations more successful by rapidly:

• Expanding their strategic options

• Creating innovative plans they canefficiently implement

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More info on the approach:Brainzooming.com/today

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Thank youfor participating today, and we’ll see you next week!

Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Group, Gigabit City Summit

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Transcript of Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Group, Gigabit City Summit