Making Big Ideas Happen Mike Brown - The Brainzooming Group - May 2012 - BigIdeas12

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“Making Big Ideas Happen“ with @Brainzooming at #BigIdeas12

description

The "Making Big Ideas Happen" workshop by Mike Brown of The Brainzooming Group, May 18, 2012. An overview of how to techniques to bring big ideas to reality.

Transcript of Making Big Ideas Happen Mike Brown - The Brainzooming Group - May 2012 - BigIdeas12

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“Making Big Ideas Happen“

with @Brainzooming

at #BigIdeas12

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Hays – Rules in Search of

Problems that Don’t Exist

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We help make smart organizations more successful by rapidly:

• Expanding theirstrategic options and 

• Creating innovativeplans they canefficiently implement.

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• Connecting Big Ideas

• Building on Them

• Making Big Ideas HAPPEN

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Familiar Stuff

Solid Lessons

PossibilitiesNot Sure

What To Do With It

Big Ideas Conference: Mapping Session Ideas

VeryNot Very

Very

How Intriguing Is the Content?

Not Very

How Applicable Does the

Content Seem?

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Links to Articles

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Danya Cheskis-Gold

Curiosity

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DID YOUKNOW

Research and original design by:Karl Fisch | Scott McLeod | Jeff Brenman

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using technologiesthat haven’t been invented . . .

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in order to solve problemswe don’t even know are problems yet.

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Knowing Answersvs.

Knowing How to Find Answers

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QuestioningListening

Thinking CriticallyImagining

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“What are we trying to

achieve?“

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ImaginingStrategic

Connections to Make

Big Ideas Happen

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Similarities

Stark Differences

Shared Elements

Similar Inputs

& Outputs

Sequential Relationships

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David Raymond

Fun & Creativity

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Brainzooming Ideas

• Use structure.• Keep it fast, furious, & short. • Encourage wild ideas.• Don’t self-censor. • Don’t criticize first. • Generate lots of possibilities.• Capture & save ideas.

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Kohl Crecelius

Buy a Hat, Change a Life

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• Distinct to you• You improve all the time• Beneficial to others• Source of energy &

satisfaction

Distinctive Talents

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“I not only useall the brains I have, but all I can borrow.“

- Woodrow Wilson

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Tara Dowdell

Diverse Talents

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Strategic, Innovative

Thinking

Business Experience

Functional Expertise

Creative Energy

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Eric Stoller

Social Networking to Talent

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http://farm4.static.flickr.com/3226/2297165464_bd926a093c.jpg

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John Lahutsky

Imagining Possibilities

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Disruptive Forces

Dales StephensunCollege

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Change the Way You Look

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Strategic Disruptors

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Strategic Disruptors• A missing feature for someone else?

• Disrupt significant cost areas?

• Digitize a physical element, action, service, scarce resource, or experience?

• Create a service from a support capability?

• More emotion?

• Smooth demand for resources / capabilities?

• Turn in-person into remote interactions?

• Push a big player in a desired market to leave?

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Cathy Bao Bean

Functional Generalizations

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What’s It Like?

Your Situation

AnotherSituation~

http://www.ennis-texas.com/Hospital/New%20Hospital/Hospital%20Room%201%20(small).jpg

http://content.answers.com/main/content/wp/en/d/d6/HomeDepotStorefront.JPG

Fixing thingsTake care of

customersEmploy people

Learning takes placeMake money

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“There's no business like

show business, but there are

several businesses like

accounting.“http://www.nrk.no/img/592775.jpeg

Opphavsrett NRK © 2006

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Dayna Steele

What Lady Gaga Does

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http://topnews.in/light/files/Lady-Gaga_149.jpg

How would Gaga do it?

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Change Your Character

• Pick an Opportunity and a Character / Company

• List Character’s Behaviors

• Apply Approaches to Your Situation

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Jason Patrick Sands

The Magic of the Stage

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Personal Needs or

Interests

Emotion

Brand as the Enabler

Memorability

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Persona• Imaginary, identified person

• Specific needs and interests

• Representative of the audience

• An input for audience needs

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Amber Rose Johnson

Sharing Your Story

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Audience Needs &

Interests

Compelling Communication

GreatStories

Your Message

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Seeking

Focused

Challenges

Think

Know

Do

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Fred Rica

Ask and Answer

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Recommend

http://images-jp.amazon.com/images/P/067158250X.01.LZZZZZZZ.jpg

• Background

• Recommendation

• Rationale

• Next Steps

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Molly Barker

Passion and Accomplishment

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“What are we trying to

achieve?“

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Practical

Logical

Process Oriented

Analytical

Detail Oriented

Organized

Quantitative

Technical

Passionate

Imaginative

Possibilities Oriented

Creative

Abstract

Innovative

Perceptive

Visual

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Give It Away

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Charlie Todd

The Irony of Improv(e)

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Extreme Creativity

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• Actively solicit input• Listen closely for info & clues• Quickly gauge situation’s structure• Move forward without knowing• Be spontaneous & use instincts• Help others co-participate• Work and build on others’ parts• Develop multiple talents• Continually refine

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http://www.geocities.com/robertsontony/images/photo17.jpg http://regmedia.co.uk/2006/03/08/google_whiteboard.jpg

Leading Innovation

Really?

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Eric Qualman

"If you can dream it, you can do it."

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PMIR•Plus•Minus•Interesting•Recommendation

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We help make smart organizations more successful by rapidly:

• Expanding theirstrategic options and 

• Creating innovativeplans they canefficiently implement.

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Taking the

Out ofInNOvation

Mike Brown

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Make sureYOU aren’t

the NO!

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Blog: www.Brainzooming.comEmail: [email protected]

Twitter: @BrainzoomingPhone: 816-509-5320