Community Attractiveness Indicators for Newcomers
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Transcript of Community Attractiveness Indicators for Newcomers
Overview:
• Introduction and test your knowledge
• What is Human Capital
• CIRRO Program
• Community Attractiveness Indicators
• Resources Available
First the context…
• Census results: Change in Population between 2006-2011
a)My community was growing in population
b) My community had no change in population
c) My community saw a drop in population
Legend
Less than -10 %
to -5 percent
to 0
up to 5 percent
to 10 percent
over 10 percent
Percent Change in Population 2006 to 2011Census Subdivisions
Population growth in Eastern Ontario, 2006-2011
Ontario’s population grew by 5.7% between 2006 to 2011.
Question 2: My community is at the stage that:
a) Newcomer attraction and retention isn’t even on the radar
b) Stakeholders in our community are concerned about it but there’s no plan or coordinated action
c) We are developing a strategy or plan for newcomer attraction and retention
d) We are implementing a strategy for newcomer attraction and retention
What Is Human Capital?
Human capital refers to the attributes of a person from productivity
perspectives in an economic context. It is the knowledge, skills and abilities that allow the people working in your community to be productive.
Human Capital includes:
-Hard skills
-Soft skills
Components for Human Capital Strategy
Human Capital Attraction
and RetentionStrategy
Youth RetentionSkill Development
TrainingEducation
Encourage people to stay longer in job
before retirement
NewcomersAttraction
and Retention
During the past decade, three key factors have shaped Canada’s workforce:
Human Capital in Small Cities and Rural Areas
• These shortages in human capital could hamper the economic growth or even the viability of some communities.
• There may not be the people and the know-how to retain and grow existing businesses, especially small and medium-sized businesses that have a limited staff.
The CIRRO Guidebook
• Raises awareness about changing demographics and its effect on local economy
• Offers strategies and methodology on newcomer attraction and retention
• Presents an integrated approach to newcomer attraction and retention
• Provides examples and illustrates recommended practices for newcomer attraction and retention for small communities
Key Characteristics of attractive Community
Employment Opportunities
Affordable and Suitable Housing
Positive Attitudes toward Immigrants, Cultural Diversity, and the Presence of Newcomers
Presence of Newcomer-Serving Agencies
Educational Opportunities
Accessible and Suitable Health Care
Available and Accessible Public Transit
Presence of Diverse Religious Organizations
Social Engagement Opportunities
Safety
Opportunities for Use of Public Space and Recreation Facilities
Favourable Media Coverage
Project Origin
• Conference Board of Canada City Magnets: Benchmarking the Attractiveness of Canada’s Cities
• looked at the application of attractiveness measures in a rural context
Project Partners
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Purpose
• Generate a tool utilizing indicators based on national and provincial statistics in a number of socioeconomic categories
• Enable communities of all sizes to measureand assess their attractiveness to newcomers, benchmarked against comparable communities
Functionalities
• It provides more realistic measures for small communities
• It allows comparisons with peers communities
• It includes all Census Subdivisions (e.g. township) and Census Divisions (e.g. Districts) in Ontario
CSDs by Population size and Metro Influence Zones (MIZ) - 18 different groups
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7 Theme Areas and 44 Indicators
Theme Averages
• The theme are sets or groups of indicators that measure different aspects of a community’s attractiveness.
• The theme averages are based on a composite index, where the top ranked community is given a value of 1 and the lowest rankedcommunity receives a value of 0.
• In the theme average each indicator was given equal weighting.
• For every community two theme averages were created
– “Average (Group)” is the theme average compared to the other CSDs within the group
– “Average (Province)” is the theme average compared against
all CSDs in the province (432)
Quintiles
• Quintiles is a statistical term where a group is divided into fifths.
• Quintiles were used to assist in benchmarking communities against its peers.
Quintiles
HBM (Example)
HBM (Example)
HBM (Example)
Important note about the Data
Municipality APop 10,000
Municipality BPop 10,000
Number of general practitioners per 100,000 population
Data is based on municipal boundaries
Distance 10 km
Residents will know that regionally there is a good supply of MDs. As it is a short commute for medical services in a neighbour community. However, indicator may show low value. Local knowledge is important in interpretation.
1 MD
5 MDs
Interpretation
Start by looking at the theme areas (Group Average)
• Generate a radar or bar chart to display this information.
• What are the theme areas that the community has the greatest strengths and weaknesses?
• Examine the Indicators in those theme areas first. Trying to identify how the community can we build on their strengths, or mitigate weaknesses?
Interpretation
What
So What
Now What
Discussion at the community level regarding the data
The Theme and Indicators values
Action Planning - to improve
Resources
How to access the Tool
http://www.omafra.gov.on.ca/english/rural/edr/cirro/index.html
The tool is available free of charge to any not-for-profit organization in Ontario.
Potential users are asked to complete and submit the “Letter of Agreement”, which is the usage agreement for the tool.
Data Won’t Tell You What to Do Data Will Help Start A Conversation
• Important to understand where our communities stand – relative strengths and weaknesses
• Using facts to build community capacity and sustainability
• Newcomer integration requires a holistic approach & a strategy
We are here to help
Questions & More Information:
Stephen Morris M.A.E.S, Ec.D.
Economic Development Specialist
Regional Economic Development Branch
Ontario Ministry of Agriculture, Food and
Rural Affairs
1Stone Rd. West, 3rd SW
Guelph, ON
N1G 4Y2
Phone: (519) 826-3954
Fax: (519) 826-4328
www.omafra.gov.ca/rural