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delivered Simple ideas

Our lovemarks September 2014

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Our!

Our team

Our ideas lab approach

Our work

Our clients

!the ideas lab approach

To crack a good idea for every communication and make it the campaign fulcrum. To xplore and engage with customers like friends. This helps us dig deeper insights. To approach every communication challenge with an integrated marketing approach. Activate the relevant levers. To co-own the marketing teams business objectives.

Digital Public Relations

Advertising

Product Design

Internal

Retail Experience

!the ideas team KRISHANU DATTA

IDEAS PARTNER – PLANNER PR, ADVERTISING, PRODUCT, BRANDS

Experience: 14 years Agencies: Perfect Relations, Mudra, Publics Capital, Saatchi & Saatchi

Marketing: Hero Group, AIRCEL

SOURABH MOOKERJEE IDEAS PARTNER – CREATIVE

COPYWRITER, AUTHOR, CONTENT Experience: 15 years

Agencies: FCB, M&C Saatchi, Publics Brands: Hewlett Packard, Whirlpool, Jet Airways, Frito Lays and Delhi Duty Free.

SHARIQUE KHAN IDEAS PARTNER – CREATIVE

ARTIST, PAINTER, HISTORY ENTHUSIAST Winner of Cannes Bronze (2008)

Experience: 17 years Agencies: Clarion, Mudra, Rediffusion, Publics, LOWE

Brands: Nestle, Hindustan Motors, AIRTEL, HP, ABN AMRO, SAMSUNG and DABUR

IDEA TEAMS Core: ART, COPY, CONTENT, DESIGN, PACKAGING, BRAND, DIGITAL

Support: EVENTS, PR, RETAIL, AUDIO VISUAL

!Our most loved work Brand: ‘Tweens Monte Carlo’ ‘TMC’ Insight: ‘Over 45% kids in metro cities are obese*. They prefer staying indoors to play with PSP’s, Tablets & TV. Can a clothing brand inspire them to ‘COME OUTDOORS’ ? Result: ‘Yes, it did inspire kids. TMC stocks were sold out before season end in Winter 2012 and Summer 2013.

Launch. Winter 2012 Summer 2013 Winter 2013 Summer 2014

Summer TVC Launch - Winter TVC http://www.afaqs.com/news/company_briefs/index.html?id=55450_

Monte-Carlo-launches-apparel-for-tweens-and-urges-them-to-come-out-doors http://www.afaqs.com/advertising/creative_showcase/

inside.html?id=42335&media=TV&type=Indian

360 degree campaign

!Our most loved work Brand: Monte Carlo Thermal Wear’ Insight: ‘One of the biggest challenges was to break away from category cliché’s. A remarkably simple idea that captures love, sensuality and intimacy. Leaves you smiling. Result: ‘The TVC scored very high in recall and comprehension. The brand sold out stocks for the winter season.

Thermal Press Ad MonteCarlo Thermal TVC

360 degree campaign

http://www.youtube.com/watch?v=sSoy61sl2Ys

!Our most loved work Brand: Bikers Café Insight: ‘While everyone does not indulge in biking, most of us get a high with the thought of experiencing the bikers lifestyle – Road, Rugged, Women, Music and Dope! Bringing this alive was the challenge at Bikers Café. Result: ‘A complete brand re-fresh including a roaring success of Biker Café at Kolkata.

Logo & Brand Refresh

360 degree campaign

!Some more of our work

MonteCarlo Color Denim BMB Promo Thermal Wear Dealer Event GAIA Brand Campaign

Kukivon Martial Arts School TAVA Indian Fine Dine, Chicago Dabur Vatika Sun Protect Shampoo

Plantronics VL CS Barco – Click Share – DM Haldiram, Thailand Nimbuzz

!Some of our packaging work

Kailash Amrit Water and Gift Box GAIA Product Range

Monte Carlo Fine Shirts Monte Carlo T Shirts Monte Carlo – Gold Leaf Collection

Monte Carlo Winter Collection Monte Carlo Thermal Wear Monte Carlo Capri

!the digital ideas lab

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www.sollunaresort.com http://raraavis.in

www. http://radiomantra.fm http://zealth.co.in/corporate/

website design

!mobile apps

!Some of our clients

#FMCG # Fashion Apparel # Technology #Mobile & Internet Services # Food & Beverage #Education #Network Marketing

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Communifix Communication Pvt. Ltd.

Krishanu Datta: +91 98116 34746 communifix@gmail.com