Brand fertiliser

What makes 121 Creative

different?

We’re a full-service creative

agency, with design studios in

just about every Australian capital

city. This means we’re able to

provide our clients a nimble,

responsive local service, backed

up by the resources of a national

organisation.

Here in <Studio Name>, we’re

working hard to build our own local

creative community. Our clients

include <Client One> and <Client

Two> and we’d love to add you to

our ever growing list.

We’re creative problem-solvers.

So whether you need to rethink

your brand, build a website,

produce a brochure, or an

integrated marketing campaign

ready for launch in six weeks time,

we can show you how to make

it happen, minus the pain but

maximising your resources.

All of our projects start life

in exactly the same way: as a

conversation with you. We love to

learn about the business you’re

in and what you are trying to

achieve. We’ll immerse ourselves in

your brand, diving deep, until we

surface with the odd pearl or two.

Immersed in your brand

In our industry, we’ve seen the

damage that a “revolving-door”

attitude to design can do.

It’s the same old story. New

creative agency comes in, throws

out everything the old creative

agency did. Time passes. New

agency suddenly becomes old

agency. Another round is thrown

out. And so on.

Not only is this a waste of time

and money, it’s bad for the

brand. A fast refresh cycle leaves

customers mistrustful, or simply

erases any brand equity that had

built up in their minds.

We look at things differently. We

respect the considerable work

that’s gone in to building your

brand. We want to add to it, not

ignore it.

Our job is to concentrate on what

makes you great, and put that

message at the heart of everything

we do for you. When it comes to

brand continuity, we never trample

– we prefer to tread lightly.

We tread lightly

There’s the business of design.

Then there’s the business of

business. We like to think we have

an appreciation of both.

Good design is a potent (and yet

often neglected) business tool,

which can be used to translate

business ideas into highly

desirable products and services.

Like explaining your organisation’s

unique selling proposition in a

memorable way. Or getting your

employees to see their roles in a

new light. Or tickling the curiosity

of potential customers, before

winning their trust with a truly

great experience.

We are well versed in the art

of managing creative projects,

including the pressures of

balancing budgets and deadlines.

Helpfully, we can pull the odd

rabbit out of a hat when the need

arises to ensure it’s a stress-free

process.

Commercial realism? We speak

your language.

Speaking your language

The Brief To art direct two creatives for

supersites demonstrating the

positioning of the Mazda brand

while also driving traffic to the local

dealership.

The ResultThe creatives were inline with the

personality of Mazda as a brand -

stylish, spirited and insightful.

Mazda SupersitesCase study #1

The BriefTo keep the features of the new

A380 top-of-mind with travel

agents around the country, in a

piece that was both useful and

premium positioned.

The ResultA generously sized desk calendar

allowed Qantas’ photography to be

showcased in rich detail. The cover,

die-cut from premium stock, added

that special touch.

QantasCase study #2

The BriefTo create a year-long memorable

campaign for four unusual single

origin coffee beans.

The ResultAn international rock-star inspired

montage for t-shirts and posters

along with a loyalty “Pazzport.” The

four page loyalty card doubles as

an entry form to win a trip to the

origin of the featured bean.

Muzz BuzzCase study #3

Because design is such a

collaborative process, it helps

to have a partner who totally

‘gets’ you. That way, you’re both

working in tandem, twice the

speed, twice the results – what we

like to call double bubble!

We hope this short brochure has

given you taste of what’s to come,

and a few juicy ideas of how we

think creativity and business sit

side by side.

We think our job is to make your

job easier. And we’d welcome

the chance to show you how. So

please, pop in, take a seat on

the couch, and let’s blow some

bubbles!

Double bubble

PO Box 1719Cleveland StreetStrawberry Hills, NSW 2012T (02) 9967 8660 F (02) 9967 5500 surryhills@121creative.com.au

www.121creative.com.au

Web DesignBrandingDesign for PrintIntegrated MediaAdvertisingMarketing