grandparentsday.nsw.gov.au

COMMUNICATIONS TOOLKIT

INTRODUCTION

We’re glad to hear you’re planning an event or activity to celebrate NSW Grandparents Day in 2019!

This year we’ll celebrate NSW Grandparents Day on Sunday 27

October. It’s a day to connect across generations and

celebrate the role grandparents and older people play in our

society.

In this toolkit, you’ll find resources, tips and templates to help

you promote your NSW Grandparents Day event or activity.

Key Messages:

• Celebrate your grandparents and older loved ones thisNSW Grandparents Day

• Say thank you for the contributions grandparents andolder people make to our families and communities

NSW GRANDPARENTS DAY 2019 COMMUNICATIONS TOOLKIT | 2

Quick find link to resources

Contents:

p3... Tips for sharing and promoting your event

p4... Communication Templates

p4... NSW Government logo

p5... Social media guide

p6... Posters

SPREAD THE WORD ABOUT NSW GRANDPARENTS DAY

Know your audience

Who do you want to come to

your event? What’s the best way to make sure

they hear about it?

#getsocial

Use our social media

guide below to share

messages about NSW

Grandparents Day. #NSWGrandparentsDay

Share stories

Use the communications templates

we’ve drafted for things like

newsletters, media releases and

website content.

Have a plan

Don’t leave it to the

last minute!

Map out where and

when you want to

promote your event.

Make it visual

Try adding our social tiles or photos to your posts to make it more appealing.

Stay in touch

Got a question? Contact us at

grandparentsday@facs.nsw.gov.au

NSW GRANDPARENTS DAY 2019 COMMUNICATIONS TOOLKIT | 3

Share your eventSubmit your event to our website!grandparentsday.nsw.gov.au

COMMUNICATIONS TEMPLATES

We’ve put together a communications templates document.

In it, you’ll find the following templates that you can use to promote

your event or activity:

• Long newsletter

• Short newsletter

• Website text

• Media release

To use these templates, fill in the fields highlighted in red with details

about your event.

Logos

Unfortunately, the previous NSW Grandparents Day logo is no longer

in use.

If your NSW Grandparents Day event or activity received full or partial

funding as part of the NSW Grandparents Day grants program, please

acknowledge this support by including the NSW Government logo in

your promotional materials.

Logo (jpeg, 350 x 372)

Please refer to the NSW Government branding guidelines when using

this logo.

If you have any questions in regards to branding, please contact

NSWGrandparentsDay@facs.nsw.gov.au

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Submit your event:

Make sure you head to our website to share your event!

Follow the link to submit your event:www.grandparentsday.nsw.gov.au

SOCIAL MEDIA GUIDE

Below are some suggested posts you can use to promote NSW

Grandparents Day on your organisation’s social media platforms.

Don’t forget to use the hash tag #NSWGrandparentsDay in your posts

so that we can find them, like them and share them too!

Post one: My grandparents and I

Twitter

We love our grandparents! Celebrate

#NSWGrandparentsDay on Sunday 27 October.

www.grandparentsday.nsw.gov.au

Facebook

We love our grandparents! Celebrate everything

grandparents and older people do for our families

and communities on #NSWGrandparentsDay on

Sunday 27 October. Find out more:

www.grandparentsday.nsw.gov.au

Post two: Sunday 27 October

Twitter

Celebrate #NSWGrandparentsDay on Oct 27 –

thank grandparents & seniors for all the great things

they do www.grandparentsday.nsw.gov.au

Facebook

We’re celebrating #NSWGrandparentsDay on

Sunday 27 October. Join us for a day of friendship,

fun and sharing! www.grandparentsday.nsw.gov.au

Social media cover images/web banners

Use these image assets to promote NSW Grandparents Day on your

social media pages. We’ve configured them for Twitter and Facebook

cover images, but you can use them on websites and newsletters too.

Twitter (jpeg, 1500 x 500) Facebook (jpeg, 851 x 315)

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Social tile

POSTERS

Professional print poster (PDF)

Take these files to a print

shop to get your posters

printed professionally in A3 or

A4.

Professional print posters

Office printer poster (PDF)

You can print these posters in A3

or A4 sizes from an office

printer.

Office print posters

Event Poster template (PDF)

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You can add your event details and your organisation’s logo. You can print these posters in both A3 or A4 sizes from an office printer.

Editable poster