Communications that drive social...
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Communications that drive social change Moderator: Debra Faulk Panelists: Mimi Cirbusova and Sarah Owen Florida College Access and Success Summit | May 11, 2016
Transcript of Communications that drive social...
Communications that drive social change
Moderator: Debra Faulk Panelists: Mimi Cirbusova and Sarah Owen
Florida College Access and Success Summit | May 11, 2016
Introducing our story
“If you are trying to get information across to someone, your ability to create a compelling introduction
may be the single factor in the later success of your mission.”
- John Medina
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Debra Faulk Wells Fargo
“In my family, there was no discussion which university we would attend because it was assumed to be a state school. Thus, there was no talk about the college journey, major course of study, financial stewardship, and the like. Let’s just say it was ‘on-the-job-training’ and I didn’t always make the best decisions.”
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Mimi Cirbusova Talent4Tomorrow
“It took me a long time to get through college because I had to keep a full-time job while going to school. During a phone interview with one [college] admissions officer, he flat-out said there was no way I could attend school and keep a full-time job. I was heartbroken at the time, but it was for the best.”
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Sarah Owen FutureMakers
“My high school guidance counselor walked with me through every step of the college application process. Four weeks before I was to start the school of my dreams, my father told me I couldn’t go because the family couldn’t afford it. The next day he took me to another school where I was admitted on the spot – starting classes there a few weeks later.”
“A relationship is a two-way street, not a highway and a bike path.”
– Unknown
Communications, a 2-way street
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Listening tour
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The wall
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Social media campaign
@FutureMakersFL #FutureisBrightSWFL FutureMakers Coalition FutureMakers Coalition (Education) FutureMakers SWFL (Financial Aid) futuremakerscoalition.com To download or access GradApp, visit www.massiveu.com/gradapp
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Community recommendations
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YouTube channel | FAFSA video contest
https://www.youtube.com/watch?v=p52Tv6UAnik
@GSCC (Sarasota Chamber) #talent4tomorrow Talent4Tomorrow Greater Sarasota Chamber t4tsarasota.org
“One size fits all; great for socks, bad for beliefs.”
- Colin Wright
Not a one-size-fits-all strategy
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FAFSA awareness communication plan
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FAFSA awareness communication plan
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Telling the FutureMakers story
P = Paid
E = Earned
S = Social
O = Own
“Face reality as it is, not as you would like it to be.”
- Jack Welch
The backbone organization
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Connecting the dots
“Forgive yourself for not having the foresight to know what now seems
so obvious in hindsight.” - Judy Belmont
What to tell your younger self?
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Communications is relational, and …
“I don’t pretend we have all the answers. But the questions are certainly worth
thinking about.”
- Arthur C. Clarke
Q&A
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Mimi Cirbusova Talent4Tomorrow [email protected] 941.556.4038 | @Creative_Mimi
Sarah Owen FutureMakers Coalition [email protected] 239.274.5900 | @ListeninginSWFL
Debra Faulk Wells Fargo [email protected] 813.225.6564 | @DKFTampa
“Coming together is a beginning;
keeping together is progress; working together is success.”
- Henry Ford
