Communications Role In Aiesec

Communications VPMNATCO MEDELLIN 2009

Communications Rolein AIESEC


Communications AreaOur Role into AIESEC

The Communications Area is responsible for communication and proper implementation of the AIESEC Brand Experience at national

and local level.


Communications TeamOur Role into AIESEC

We generate top mind recognition of the AIESEC brand experience between the AIESEC stakeholders. As support area of the AIESEC core work, we are responsible for establishing high quality communication channels to ensure a correct information flow between the different entities of our global network members, teams, local committees, countries and external environment

In the same way we are responsible for the achievement of results and sustainable growth of our core areas.


Communications ProcessesIn AIESEC

• Internal Communication• External Communication• Brand Management


Communications ProcessesInternal Communication

Communications Planning: Definition of messages, targets, timelines and results of our internal Campaigns

Information flow through the organizational structure: governance, accountability, conveys decisions, transparency, synergy between teams.

Organizational culture: good organizational environment, rewards and recognition for members, transparency.

Connection with the AIESEC network: projects and initiatives positioning, networking with other local committees (in the national and global network)


Communications ProcessesExternal Communication

Communications Planning: Definition of messages, targets, timelines and results of our External Campaigns

Marketing Organizational Relations: publicity, positioning of local projects and initiatives, supporting partnership relationship management.

Relations with media organizations and public relations: supporters on learning, supporters on positioning activities.

Stakeholders Approach: Give a correct message of our identity to our stakeholders


Communications ProcessesBrand Management

Marketing materials: should be aware of the marketing materials all your LC’s are using; importance of brand alignment in your country

Web 2.0 Strategy (LC Website) : Alignment of a Local website with our Web 2.0 Strategy.

Brand education to members: The Brand Experience should be used for educating your members about our brand as well as ensuring all products in your country are aligned.

Brand audit: What a Brand Audit is, why it is useful and how you can utilize this to the benefit when developing your communication messages.


Perceptions about Comm

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Communications Role In Aiesec

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