Samantha Hill

Q Communications Plan for Internal Engagement

Type of work: Project management and communications planning

Date: April 25th- June 20th

Audience targeted: GSK employees (specifically Great Britain & Ireland based)

Strategy: To promote the Human Performance Lab (HPL) and its activities

Involvement: I organised the promotional tactics myself and presented my ideas to the relevant stakeholders. I also had to organise the logistics for the competition winners and Kelly Holmes on the day of the triathlon.

Objective:

- To increase knowledge about the research being conducted at the HPL

- To explain the HPL brand message to GSK employees and to highlight its relevance to the business

- To understand how many people would be interested in visiting the HPL

Tactics:

- To run a competition to increase conversation around the HPL and its links to the sporting elite

o Using the HPL’s close relationship with the Brownlee brothers and Dame Kelly Holmes, we were able to get Kelly to compete in the Macmillan Brownlee Brother’s Triathlon relay alongside two GSK employees

o The two GSK employees will win their places by entering our competition advertised online, on posters and screens across GSK London sites

- To hold Q&A sessions with the Brownlee Brothers and Dame Kelly Holmes to show examples of the work that is currently being conducted at the HPL

- To organise a Yammer strategy to provide GSK employees with a constant stream of relevant HPL information

- To create a communication plan explaining a step by step guide to how the HPL could be promoted internally

Evaluation

The competition was a great success as we had almost 40 entries. We also provided all those who were unsuccessful with a 50% off code to enter the full triathlon themselves.

We have also promoted the HPL brand message to GSK employees and are planning to further highlight its relevance to the business using the Love our Brands project.

We are currently planning an event in the street which will bring in scientists from the HPL to talk to GSK employees and answer any questions that they might have. This will be a great opportunity to see how many people would be interested in visiting the HPL by having a signup sheet at the event.

Reflection:

I am interested in the work that is conducted at the HPL so this project was something that I loved working on. I found the research on protein to be especially interesting.

This project also encouraged me to write a communications plan of my own and engage stakeholders for their ideas. The communications plan helped me to think about possible risks and issues, as well as specific timelines that this plan should run too.

It also taught me that even the most planned out projects do not always go straight to plan. In my original plan, the event in the street was planned to be part of the competition entry process but has been delayed two months.

Article page views: 322

Competition entries: 37