Communication in Public Health

5/18/2018 Communication in Public Health

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Communication In Public Health


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WHO defnes health communication as

a key strategy to inorm the publicabout health concerns and to maintainimportant health issues on the public

agenda . The use o the mass andmultimedia and other technologicalinnovations to disseminate useul healthinormation to the public , increases

awareness o specifc aspects oindividual and collective health as well asimportance o health in development .


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t is the process o promoting health bydisseminating messages through massmedia, interpersonal channels and events.

!ay include diverse activities such as

clinician"patient interactions, classes, sel"help groups, mailings, hotlines, mass mediacampaigns, events

#$orts can be directed toward individuals,

networks, small groups, organi%ations,communities or entire nations


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Sender

He is the originator othe message

Receiver

The audience may bea single person or a

group o people

Message

t is the inormationtransmitted by the

communicator to therecipient

Channels of communication

t is the media used orcommunication. The media

selected should capablemaking the communication

e$ective

Feedback

t is the &ow oinormation rom the

audience


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One way communicationIt is a type of communication where the flow ofinformation is one way. The drawbacks are that there is little audience

participation and the no feedback from the receiver.

Two way communicationIn this method there is participation from both

the sender and the receiver. It is an active method of communication.

TYPES OF COMMU!C"T!O

sender

receiver

senderreceive

r


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Verbal and Non verbal communication verbal communication is by word of mouth and non verbal

communication involves body movements and facialexpressions

Types of health communication

Media advocacy Entertainment education Interactive health communication Communication for social change


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STEP !P"O#ECT $%N%&E$ENT Establish a clear decision,making process Establish a timeline for creating the work plan

STEP ' ( )HE%*TH P"O$OTION ST"%TE&+ !trategy should be attainable- and time,bound. Ensure your proect team is aware and supportive of your

health promotion strategy. +se logic models as well as narratives to review and describe

the !trategy Ensure they are realistic- clear and specific


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STEP , ! %-.IENCE %N%*+SIS /here possible- segment your audience +se existing and new 0ualitative and 0uantitative data

+se a combination of less and more expensive means Ensure that multiple data sources confirm your conclusions $evelop a complete and compelling understanding of your

audience

STEP /( CO$$-NIC%TION INVENTO"+ Modify existing inventories and directories- e.g. media lists

from partner organiations

/hen listing your resources- consider a mix ofcommunication strategies including media- interpersonal- and

events.


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STEP 0 !CO$$-NIC%TION O1#ECTIVES Consider all four levels 2individuals- networks-

organiations- and communities3societies4 &imit yourself to ,5 obectives per level

STEP 2( SE*ECT CH%NNE*S %N. VEHIC*ES Choose the best channels and vehicles for the situation

based on reach- cost- and effectiveness 2i.e.- fit to

situation- audience- and obectives4 +se a mix of short, and long lived channels and vehicles

Consider a mix of communication strategies- including

media- interpersonal and events


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%I.S -SE. IN HE%*TH E.-C%TION


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"U#!TORY "!#S

4ased on the principles o sound , electricity and magnetism.

!egaphones

'ublic addressing records and discs

-ramophone records and discs

$!SU"% "!#S

They are based on the principles o pro7ection

'ro7ection aids8 flms, flm strips , slides , overhead pro7ectors, transparencies ,bioscopes, video cassettes, silent flms

on pro7ected aids 8blackboards, pictures, charts, &ip charts , &ashcards, &annelboards, models , specimens

COM&!"T!O OF "U#!O '$!SU"% "!#S

The advantage o this type o media is that sound and sight can be combinedtogether to create a better presentation.

Television , tape and slide combinations , video cassette players and records ,motion pictures or cinemas multimedia computers, dramas


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STEP 3 ! CO$1INE %N. SE4-ENCE CO$$-NIC%TION %CTIVITIES

*old a big event first or build to a grand finale

6uild on existing events but be ready for the unexpected.

6alance timing to achieve repetition but avoid message fatigue.

(ive a clear indication of what the message is about.

STEP 5( .EVE*OP THE $ESS%&E ST"%TE&+

So what6

7easons the audience should care

Now what6

'ext steps for the audience

STEP 7( .EVE*OP P"O#ECT I.ENTIT+

+se examples from a wide variety of sources to help determine your preferences. Manage your identity- by ensuring all connections with your audience 2e.g.- print-

verbal- online4 are consistent with your identity


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STEP 8 ! .EVE*OP $%TE"I%*S

STEP ( I$P*E$ENT%TION

STEP ' ! EV%*-%TION

Throughout all steps8

!tay in touch with stakeholder expectations. Ensureyour efforts are evaluable


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(ole playing : sociodrama

Workshops


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$%SS %PP"O%CH

C*)''E&

Television

"adio

Newspapers

Outdoor

;#7M)T!

"ublic service announcements-

paid advertisements- editorials-

news releases- background or

0uestion and answer 2< and )4 forpublic affairs programs

&ive announcer copy 2"!)s4-

taped "!)s- topic ideas for call,in

shows

'ews releases- editorials- letters

to the editor

Transit ads- various sies

6illboards- various sies

)ds3posters for bus stop

enclosures- airports


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C*)''E&

Community

;#7M)T!

"osters for beauty and barber shops-

pharmacies- grocery stores- worksites

6ill inserts8 shopping bag inserts or

imprints- paycheck inserts

business newsletters- flyers-

pamphlets- coloring books for

distribution through community settings

!pecial event giveaways8 calendars-

fact cards- pencils- balloons- key chains

Table top or other displays for health

fairs- waiting rooms- libraries- schools

'ewsletter articles for community-

employer-

$%SS %PP"O%CH


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POSTE"S should be placed in locations li;e bus stands < hospitals< =rocery

stores etc


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Newspaper articles

1I**1O%".S


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There are many components to fostering successful communication between the

medical provider and the patient- whether the medical provider and patient are from

the same culture and community- or from differing locations.

It is important to comprehend language in spoken- written- and nonverbal forms- in

addition to having the ability to generate one=s own speech and expressions.

>The ability to translate the emotional infrastructure to the verbal superstructure is

essential in the medical settings?- as the patient and doctor must have a commonunderstanding- and the patient must trust the doctor.

If a physician is not competent in the patient=s language- they should try their best to

learn key terms. )lso- an on,site language coach is vital to correct >pronunciation-

inflection- and idiom.?

It is helpful to be able to convey as many medical phrases as possible because those

are the ones most relevant to patient care. Translators and a plethora of textbooks

also assist in providing the best possible language foundation.

>E+ TO S-CCESS?-* CO$$-NIC%TION


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T(") YOU

+nkita -oraya42/ ;TH0#+(


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1I1*IO&"%PH+

www)pubichealthontario)com

www)who)int

www)naccho)or=

www)uniteforsi=ht)com

Preventive and Community .entistry by Soben Peter
http://www.pubichealthontario.com/http://www.who.int/http://www.naccho.org/http://www.uniteforsight.com/http://www.uniteforsight.com/http://www.naccho.org/http://www.who.int/http://www.pubichealthontario.com/


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Communication in Public Health

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