Communication Arts English program new Identity - Communication management
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School of Communication Management The First Step of Professional The New Identity of BA in Communication Management
Transcript of Communication Arts English program new Identity - Communication management
School of Communication ManagementThe First Step of Professional
The New Identity of BA in Communication
Management
Target Audience
• Current Students• Future Students• Parent• External
Organization eg. Other universities, Ministry of Education
• Faculty• Staffs
SWOT AnalysisStrengths:• Be a part of Chulalongkorn University• Program is taught in English• Not so many Communication Management program
is availableWeaknesses: • New program• Fewer selection of coursesThreats:• Other universities that offer similar programOpportunities:• The good reputation of Chulalongkorn University and • Communication Arts Thai Program that helps boost
our image
Logo’s Inspiration (Objectives)
• Professional look• International
standard• Elite & Sophisticated• Conveys high quality of
education• Simple but memorable• Consistent and reliable
image in every touch point
To create the new identity of the program to be perceived as:
Logo’s ExecutionNAVY BLUE• the identical color of the faculty• blue is a favorite color of both men and women • symbolism of importance, confidence, power, and authority • is associated with intelligence, stability, and unity• being very dark, navy can sometimes be a neutral like black
GREY• is a color of formality and sophisticated• symbolism of brain, intellect, solid, practical, dignity, modesty, maturity, reliability• professional-look and go well with the navy blue
WHITE• a neutral background color and other colors • symbolism of fresh, bright, good, precision
Logo’s ExecutionCIRCLE• symbolism of inclusion, wholeness, focus, unity, nurturing, initiation, everything, perfection, revolution, infinity, mobility, completion
OTHERS
•Use contrast to make logo stand out
•Three colors in combination convey the sense of academic and the high quality of education
•The megaphone represents the communication
•San Serif Font: simple but modern look
•Tag line: “The First Step of Professional”
Stationeries
Mouse pad
Premiums
Note: The new logo that has “Pra-Kiew” in the middle will be replaced.
THANK YOU
MembersKittiporn Ansirimongkol 4945303628Keerati Mahaplerkpong 4945305928 Juthakarn Thesrak 4945307128Nuttamon Palawongse 4945312228Chingduang Poonnopatam 4945316828Nattaporn Kaljaruek 4945329028
