Communicating with Purpose

Alvin Plexico, Ph.D.Commander, U.S. Navy (Retired)

Communicating with a Purpose

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Who are they?

What are their needs and interests?

How do you connect with them?

Why should they care about what you are communicating or take the action you’re suggesting?

Navy Outreach Media Department – outreach.navy.mil 2

It’s All About Your Audience

Navy Outreach Media Department – www.outreach.navy.mil 2 www.drplexico.com

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Determine your desired effect or outcome before communicating.

Inform based on experiences and interests of your audience.

Influence based on needs of audience and desired effect.


Every Communication Has a Purpose


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Clear Be upfront about what you want your audience to do or know.

ConciseBe brief. Be sincere. Be quiet.

Caring Everyone listens to “WIIFM radio.”


Secrets to Success


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Precision of thought and economy of expression. - Jesuit Principle

Everyone communicates, but few connect. – John C. Maxwell.

Most people don't listen to understand. They listen to respond. - Stephen Covey

The single biggest problem in communication is the illusion that it has taken place - George Bernard Shaw

I have made this letter longer than usual, only because I have not had the time to make it shorter - Blaise Pascal, 1657

T-H-I-N-K before you communicate: Is what you’re about to say, True, Helpful, Inspiring, Necessary, Kind?


Words of Wisdom


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ReferenceDaft, R.L. & Lengel, R.H. (1986). Organizational information requirements, media richness and structural design. Management Science 32(5), 554-571.

7www.drplexico.com

Alvin Plexico, [email protected]

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Communicating with Purpose

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