QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Communicating the LHC …Communicating the LHC …

the view from CERNthe view from CERN

James Gillies, 29 November 2005James Gillies, 29 November 2005

CERN’s communication landscape

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

CERN’s Communication landscapeCERN’s Communication landscape

Communication groupCommunication group Education groupEducation group

IT communications teamIT communications team Four ExperimentsFour Experiments

20 member states20 member states

85 nationalities85 nationalitiesSix observer statesSix observer states

500 institutions500 institutions

EPOGEPOG InterActionInterAction

ILCILC

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Singing in harmonySinging in harmony

The CERN Communication group

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

The CERN Education group

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

IT communications team

http://it-comm-team.web.cern.ch/

LHC communicationsLHC communicationsthree year planthree year plan

Goal: Goal: to gain maximum benefit in terms of public image for CERN to gain maximum benefit in terms of public image for CERN and particle physics through the unique communications and particle physics through the unique communications opportunity presented by the start-up of the LHC in 2007, and first opportunity presented by the start-up of the LHC in 2007, and first results coming in some months later.results coming in some months later.

Audiences: Audiences: the general public; the physics community; S&T the general public; the physics community; S&T decision makers; industry; the CERN community; schools.decision makers; industry; the CERN community; schools.

Messages: research and discovery; technology; training; Messages: research and discovery; technology; training; collaboration.collaboration.

•2006 - Coordination, raising awareness,2006 - Coordination, raising awareness, media monitoring, preparation of media monitoring, preparation of communications tools, last chance to see… communications tools, last chance to see…

•2007 - Open day, Start-up, inauguration2007 - Open day, Start-up, inauguration

•2008 - First results2008 - First results

LHC communicationsLHC communicationsthree year planthree year plan

Key datesKey dates

•Spring 2006 - InterActions meeting at CERN,Spring 2006 - InterActions meeting at CERN, member states communications officers invited member states communications officers invited

•Autumn 2006 - Last chance to see; mediaAutumn 2006 - Last chance to see; media briefings briefings

•Spring 2007 - Open DaySpring 2007 - Open Day

•Summer 2007 - Start-upSummer 2007 - Start-up

•Autumn 2007 - InaugurationAutumn 2007 - Inauguration

•TBD - coordinated announcement of firstTBD - coordinated announcement of first results(?) results(?)

Addressing the fear factor

Angels and Demons

•People are (mostly) rational•Web site visits up by a factor of 10•Most visitors motivated by curiosity