Communicating Cohesion Policy togetherC. Cooperation and networking:

Exchange of best practice in regional development

COMMUNICATION ACTIONS IN BURGENLAND, A „PHASING OUT-REGION“

Venue: CCAB; 1CDate: 07/10/2008Time: 9:30 – 13:00Language spoken/interpretation: FR/DE/EN

Mag. Sonja C. SeiserRegionalmanagement Burgenland GmbhBurgenlandAustria

Code: 07C07-Seiser

Overview: points to be addressed

• Organisation , region and programm• „Opinions an attitudes of austrian citizens towards EU in

general and of Burgenland´s citizens in particular“• Insider hints of an optimist – or how we

succeed, in our communication work anyway

Introduction: personal and organisational information

Beate, Kathrin & Sonja (PR-Team)Katharina, Simone & Bianca (Managing Authority)

Peter, Angelika, Manuela & Otto (Monitoring)

Background: region, progamme or project to be presented

Burgenland: the only phasing – out region in Austria

Inhabitants: approx 280.000Area: 3.966 km²External frontier: 397 km (Slovakia, Hungary, Slovenia)Spoken languages: German, Croatian, Hungarian, Romany

EU? no love story in Austria

Background: project to be presented

Project: communication for the phasing out programm in burgenland

Hip Hop Band at a book presentation Tour through outdoor swimming pools and lakes

Tattoo to promote the rules on publicity

Communication for Phasing Out: Examples

Trivial persuit – Final Game

Folder for senior citiziens

Best practice: Media cooperation - let people tell their story...

Major issues: lessons learned, requirements and future outlook

• Give them emotions • Tell stories from their life – people love stories • Address the target group

• Last but not least: websites, folder and facts are very important ! But don´t hide behind them (!)

Conclusions: final remarks

WE are the EU: We are a big familiy – so make

sure that you show personal familiy pictures