#CommCC

OUTLINE

• Meet Seema, Farmer in Nepal• Barriers to Adaptation• How Media and Communications can help• Why we need nuanced and sophisticated communication

strategies• Weaknesses in Article 6• Data Portal

OUTLINE

• Motivation: To end poverty we need to tackle climate change

• Strategy: Campaign, Coalition & Community• Youth Empowerment to Reach Diverse Audience• Tools: Competitions, Social Media,

Events/Workshop/Training• Learnings: Connect and Amplify

We will never end poverty if we do not

tackle climate change

-Jim Yong KimPresident,

World Bank Group

“ ”

Connect4Climate Core Values

• Inspiring global climate action

• Promoting behavioral and social change

• Environmental education

• Youth empowerment

Strategy: Campaign, Coalition, Community

“”

Private sector

7 billion people

PolicymakersWorld Bank Group

Youth

Demand more sustainable

products

Influence behavior

through policy changes

New

policies/standards+288 partners

It is not our intention to create a new movement or initiative. Rather, use

the resources of the World Bank to connect

the successful programs, amplify the message and

reach new audiences.

-Lucia Grenna, Connect4Climate Program Manager

iChange Video: youtu.be/TNk8gxPNHi0

Lessons: Connect & Amplify

• Increase collaboration and cooperation

• Recognize the intimate and unavoidable link between eradicating extreme poverty and climate change

• Emphasize early climate action to avoid high future costs

• Show that mitigation will not hinder economic development

• Emphasize that every individual can make a difference

• Support educators and change makers

FACEBOOK/CONNECT4CLIMATE

TWITTER/CONNECT4CLIMATE

YOUTUBE/CONNECT4CLIMATE

CONNECT4CLIMATE.ORG

CONNECT4CLIMATE@WORLDBANK.ORG

OUTLINE

• Meet out audience• What was the point/Need of this project• Messengers/co-production• Why this design/visuals• Challenges/Lessons learnt• Scientific accuracy does not exclude

comprehension/simplicity

Sector Specific

Messengers/Co-production

Lessons Learnt

OUTLINE

1. Public Opinion on Environmental and Climate Change.

2. Communication and Knowledge Management Strategy towards COP20

3. Do your Part Mobilization Platform4. Challenges

Public Opinion: What are the main problems in Peru?

• Perceived environmental problems in Lima reduce to waste management and contamination

Nationwide dataSource: Ipsos, may 2014

What do you know or have heardabout Climate Change?

Qualitative results show…

• The term "climate change" causes confusion among citizens. • In response to questions about its causes and consequences, many respond generally about the environmental damage.

Nationwide dataSource: Ipsos, april 2014.

COP20 C&KMObjectives

Position COP20 and climate change themes and initiatives in the national and international agenda for decision-making process

General Objective

Specific Objectives • Position themes in the national and international public agenda

• Promote the timely exchange of information and knowledge management for an informed public debate and decision making process

• Encourage an active population on environmental protection and combating climate change• Enhance communications within COP20 team and multi-sectoral group in an articulated

manner

Target Groups

• Environmental Sector• Diplomatic missions • Media• Non governmental org.• Academia• Indigenous peoples org.• Gender organizations• Youth Organizations• Private Sector• State powers• General Public

1. Communications

2. Knowledge Management

3. Campaigns

and Courses of Action

What do I have to do with it? Humanize the relationship with the environment

What can I do? Provide accurate and useful information that can make on issues like water, energy, biodiversity, agriculture, carbon footprint and solid waste

How can I commit? Build and promote the signing of commitments

www.pondetuparte.com

Do your Part

CHALLENGES

• Timely communication • Communication for all - basic and specialized and at least bilingual • Mainstream climate change to other sectors • Show progress / systematize knowledge in order to make it visible • Climbing the national message to the international • Crisis Management Committee (Crisis) • Election year and World Cup• Manage expectations• Involve citizens • Building trust and transparency

www.cop20.pe

Cop20-Lima

@LimaCOP20

COP20-Lima

COP20