Commercial Presentation Basics
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Commercial Presentation Basics » Introduction » Creating an effective Commercial Presentation » Delivering an effective Commercial Presentation
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>Introduction: Presentation goals, types and evaluation>Creating presentations:Understanding how stakeholder goals relate to storytelling and maintaining interest>Delivering presentations:Practicing realistically timed scenarios is critical for developing presentation confidence
Transcript of Commercial Presentation Basics
Commercial Presentation Basics » Introduction » Creating an effective Commercial Presentation » Delivering an effective Commercial Presentation
Introduction
» What is a Commercial Presentation?
» What's its Goal?
» What types are there?
» How do I evaluate mine?
act, accolade, adjudication, appearance, arrangement, award, bestowal, coming out, conferral, debut, delivering, delivery, demonstration, display, dog and pony show, donation, exhibition, exposition, giving, introduction, investiture, knockdown, launch, launching, offering, overture, pitch, present, production, proposal, proposition, rendition, representation, sales pitch, show, staging, submission, actualization, advent, appearing, arrival, presentation , screen, semblance, shape, stamp,
What is a Commercial Presentation?
What’s our presentation's goal?
Teaching people about our offering and making them favorably disposed towards it
There are only 2 types:
1. Independently viewed 2. Presented by a speaker
Remember:
» Include all the critical information, and nothing more
» Your audience expects to get value too
» You are at the mercy of your viewer’s attention span
Etc…
Lecture Seminar
Pitch
Remember:
Your presentation is your backdrop:
» Its objective is not to repeat what you’re saying, but rather to emphasize, clarify, and expand on it
» The more you engage with your audience, the more they will engage with you
Remember:
Presenting succinctly establishes professionalism and shows you appreciate your audience’s time
Creating an effective presentation
» What's your goal?
» What's your audience's goal?
» What's your story?
» Is it interesting?
What’s your presentation’s goal?
» Tout your products and services
» Make a good impression on potential clients
» Build a relationship…
Etc…
Expand their knowledge Evaluate you & your offering
Solve a problem
Remember:
The best way your presentation can fulfill your goal is by ensuring your audience’s expectations are met:
» Shows you’re attentive to their needs
» Alludes to your great customer service
» Demonstrates your forethought
Remember:
People rarely remember facts, figures and features, but a good story will remain with them for a long time
Use your story to weave together your goals and your audiences
What is this ad selling?
It’s selling sex appeal:
“Our cigarettes make you irresistible to women”
What is this ad selling?
Instead of selling vacuum cleaners it’s telling a story about “A happier Christmas”
My goal is to sell my website and online marketing services
Your goal is to learn how to create better presentations
This presentation IS my story – it brings us together
Less is More
Master your
timing
Coming early, setting up,
testing the equipment, and doing a final run,
always help me…
Conclusion
Introduction: » Presentation goals, types and evaluation
Creating presentations: » Understanding how stakeholder goals relate to
storytelling and maintaining interest
Delivering presentations: » Practicing realistically timed scenarios is critical for
developing presentation confidence
Time to practice
Based on what you learned here create a short Commercial Presentation pitching your favorite food
» Keep it under 12 slides
» Use no more than one font and color for texts and labels
» Target your presentation at executives
Thanks! I’m always happy to hear feedback, questions, suggestions, anything… Reach me at [email protected] or skype: mikedarnell
