Comm 2303.001 chapter 3 and 11 (programming)
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Transcript of Comm 2303.001 chapter 3 and 11 (programming)
![Page 1: Comm 2303.001 chapter 3 and 11 (programming)](https://reader034.fdocuments.in/reader034/viewer/2022042707/58ed09a01a28ab4b6b8b4635/html5/thumbnails/1.jpg)
PROGRAMMING THE STATION*Chapter 3 & 11
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Opportunity is missed bymost people because it isdressed in overalls and looks like work.
Thomas Edison
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PROGRAMMING THE STATION*Chapter 3 & 11
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I. Radio Programming Formats A. Format (Sound) B. Music vs. Talk
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II. The Program Director A. Responsibilities 1. Works closely with management 2. Hires and fires announcers 3. Gives traffic director information for program log
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4. Selects style and format of music a. assigns announcers where they fit best b. develops a “hot clock” for music rotation
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B. Experience Required 1. Needs some understanding of engineering 2. Most have combo operator background 3. Must understand ratings and audience surveys
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4. Is well informed on FCC Rules and Regulations
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III. Network Programming A. Background 1. Stations once relied heavily on network programming 2. Currently supplies special interest material a. news b. sports
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3. Network characteristics a. station ownership restrictions b. major network affiliation is exclusive c. O&Os d. flagship station
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B. The Network Affiliate 1. Affiliate agrees to carry certain network programs a. may receive reimbursement b. may receive network service as a tradeout c. particular portions may be sold
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2. Networks may not necessarily be coast to coast a. state networks b. seasonal networks 3. Network programming requires exact timing
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IV. Determining A Station’s Format A. Size of Market B. Competition C. Regional Tastes D. Resources of the Station
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E. Mode of Transmission 1. Differences a. FM has a clearer signal b. AM signals travel farther 2. Future
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V. The Target Audience A. Demographic Breakdown 1. Largest audience may not be advantageous 2. Purchasing power of audience a. may determine format
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b. determines type of commercials B. Radio is Competition
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VI. Types Of Formats A. Contemporary Hit Radio (CHR) (Top 40) B. Adult Contemporary (AC) C. Active Rock (AOR) D. Country E. Urban (R&B) (Hip Hop) F. Latin G. News/Talk
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H. Miscellaneous Formats 1. Classical 2. Easy listening 3. Jazz 4. Oldies i. classic rock ii. oldies iii. nostalgia 5. Christian
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VII. The Music Director A. Radio Stations/Music Companies Relationship B. Music Director’s Responsibilities 1. Keeps in touch with music companies 2. Develops weekly playlist
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3. Screens all new music C. Payola
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VIII. Programming Music A. Determining What to Play 1. Trade magazines 2. Requests 3. Local sales B. Music Syndicates 1. Delivery systems 2. Consultants
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IX. Programming The News/ Talk Station A. Requires Host with Exceptional Abilities B. Several-Second Delay System is a Necessity C. Phone Screener/Engineer Answers Calls
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Don’t wait for extraordinary opportunities. Use ordinary situations to achieve great results.
Anonymous
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If your life is free offailures, you aren’ttaking enough risks.
Anonymous