Comm 2303.001 chapter 1
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Transcript of Comm 2303.001 chapter 1
![Page 1: Comm 2303.001 chapter 1](https://reader031.fdocuments.in/reader031/viewer/2022012916/55cb2ed8bb61ebae248b462c/html5/thumbnails/1.jpg)
STATE OF THE FIFTH ESTATE
Chapter 1
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Set your course. The important thing is whereyou want to go from here.
Anonymous
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STATE OF THE FIFTH ESTATE
Chapter 1
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I. In The Air--Everywhere A. Listenership 1. Percentage listening 2. Hours listening B. Receivers
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II. A Household Utility – The First Steps A. Point to Point Communication B. Individuals Involved with Development of Radio 1. Heinrich Hertz 2. David Sarnoff
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III. A Household Utility – The First Steps A. Assigned Frequencies B. Firsts Among Stations 1. KQW, San Jose, CA* 2. WEAF, New York City 3. KDKA, Pittsburgh, PA
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IV. Birth Of Networks A. The Rise of Networks 1. NBC 2. CBS 3. Later Networks a. MBS b. ABC B. A Medium of Sound
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V. Conflict In The Air* A. Wireless Ship Act of 1910 B. Radio Act of 1912 C. Radio Act of 1924 1. Federal Radio Commission established 2. Established as a unique service
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VI. Radio Prospers During The Depression A. The Golden Age of Radio B. Entertainers Become National Celebrities
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C. Block Programming 1. Development of Soap Operas 2. Sponsor’s Control of Talent Selection 3. Block Programming’s Demise 4. Block Programming Today
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VII. Radio During World War II
VIII. Television Appears
IX. A New Direction A. Transistor Invented B. Music Becomes a Mainstay
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X. Radio Rocks And Roars
XI. FM’s Ascent A. Amplitude Modulation (AM) vs. Frequency Modulation (FM) 1. Spectrum location
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2. Characteristics a. FM has a smaller area of coverage b. FM has greater fidelity
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B. Growth of FM 1. Slow to develop a. lack of FM receivers b. poor quality recordings 2. Government assistance a. stereo introduced b. simulcasting limited
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3. New formats develop a. beautiful music b. progressive music C. AM’s Challenge
XII. AM Stereo
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XIII. Noncommercial Radio A. FM Spectrum Location B. Corporation for Public Broadcasting C. Noncommercial Station Categories
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XIV. Proliferation And Frag-Out A. Narrowcasting B. Hyperspecialization
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XV. Profits In The Air A. Profits Vary From Greatly from Year to Year B. AM Radio in Greatest Need 1. Specialized formats 2. Spectrum space expanded
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XVI. Economics And Survival A. LMAs (Local Marketing Agreements) B. Duopoly Rules Relaxed C. Satellite-Supplied Stations
XVII. Consolidation And Downsizing
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XVIII. Buying And Selling
XIX. DAB Revolution
XX. Cable And Satellite Radio
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XXI. Radio On-Line A. Internet Web Sites B. Interactive Radio
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XXII. Radio And Government Regulations A. Laws Enacted to Regulate Radio B. The Radio Code C. The Fairness Doctrine
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D. Public Affairs Programming Demise E. Ownership Restrictions Lifted
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XXIII. Jobs And Equality In Radio A. Minorities are Actively Sought B. Radio is More than On-Air Work C. Education can be Beneficial
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