Coming to America Coming to America AgencyAgencyBringing international companies to the US Bringing international companies to the US since 2014since 2014

Welcoming IndofoodWelcoming Indofood

Indofood to AmericaIndofood to America Proposal to move from Indofood Proposal to move from Indofood

from Indonesia to Phoenix, from Indonesia to Phoenix, ArizonaArizona

New opportunity available for New opportunity available for large source of incomelarge source of income

New Proposed New Proposed Company ChangesCompany Changes Changes culture from Indonesia Changes culture from Indonesia

to American by simplifying the to American by simplifying the logologo

Current Indonesia Current Indonesia EconomyEconomy GDP- 868.3 billion US dollarsGDP- 868.3 billion US dollars Unemployment Rate- 5.9%Unemployment Rate- 5.9% Cost 49% more to live in Phoenix Cost 49% more to live in Phoenix

rather than Jakartarather than Jakarta

Projected Indonesian Projected Indonesian GDPGDP

Current United States Current United States EconomyEconomy Current GDP- 16.8 TrillionCurrent GDP- 16.8 Trillion Our GDP has increased by 1.05 Our GDP has increased by 1.05

trillion in the last 5 years and is trillion in the last 5 years and is continuing to rise.continuing to rise.

Current Unemployment Rate- Current Unemployment Rate- 5.8%5.8%

United States GDP United States GDP Growth RateGrowth Rate

Comparing EconomiesComparing Economies 1 US Dollar = 61.81 Rupiah1 US Dollar = 61.81 Rupiah 1 Rupiah = .01618 US Dollars1 Rupiah = .01618 US Dollars 0-5% Tariff between US and 0-5% Tariff between US and

IndonesiaIndonesia Indonesia minimum wage- $3.28 Indonesia minimum wage- $3.28

an hour (202.73 Rupiah)an hour (202.73 Rupiah) US minimum wage- $7.25 an hour US minimum wage- $7.25 an hour

(448.12 Rupiah)(448.12 Rupiah)

Currency Converter between US and Indonesia

United States OutlookUnited States Outlook Always will be market for quick, Always will be market for quick,

easy foodeasy food College students expected to College students expected to

grow by 14% in the next 10 years grow by 14% in the next 10 years (target population)(target population)

(20.2 million undergraduates)(20.2 million undergraduates)

Welcome to Phoenix!Welcome to Phoenix! Current Population- 1.513 millionCurrent Population- 1.513 million Target Population- College Target Population- College

Students (Arizona State)- 76,771 Students (Arizona State)- 76,771 Unemployment rate- 6.4%Unemployment rate- 6.4% Forbes- 56Forbes- 56thth best city for business best city for business

Why Phoenix?Why Phoenix? Large young adult populationLarge young adult population Opportunity for jobs for the cityOpportunity for jobs for the city Opportunity to expand within the Opportunity to expand within the

United States United States 29.2% college student population29.2% college student population

New Location New Location Suggestions Suggestions 671 E Apache Blvd, Arizona State 671 E Apache Blvd, Arizona State

University, Tempe Campus, University, Tempe Campus, Tempe, AZTempe, AZ

Suggested LocationSuggested Location Next to Walmart on campusNext to Walmart on campus Large amounts of daily visitorsLarge amounts of daily visitors Target population present Target population present Cheap option for grocery Cheap option for grocery

shoppersshoppers

Suggested LocationSuggested Location 411 N Central Ave, Phoenix, AZ411 N Central Ave, Phoenix, AZ

Suggested LocationSuggested Location Near the on-campus bookstoreNear the on-campus bookstore Large amounts of college student Large amounts of college student

visitors dailyvisitors daily Located in a well populated areaLocated in a well populated area

Arizona StatisticsArizona Statistics Corporate Tax rate of 6.968%Corporate Tax rate of 6.968% Total Taxes- 39.5%Total Taxes- 39.5% Higher than Indonesia (25%)Higher than Indonesia (25%) Projected 1.1% increase in GDPProjected 1.1% increase in GDP

Job OpportunitiesJob Opportunities Opportunities for employees in Opportunities for employees in

the storethe store Managerial positions availableManagerial positions available More expensive to pay workers in More expensive to pay workers in

America America

Contrasting CulturesContrasting Cultures United States- American has United States- American has

strong western, Christian strong western, Christian influences influences

Indonesia is in the middle of a Indonesia is in the middle of a trading route in East Asia trading route in East Asia exposing it to many different exposing it to many different Asian Cultures Asian Cultures

CompetitionCompetition Instant Ramen- 3.9 billion Instant Ramen- 3.9 billion

products consumed in the US in products consumed in the US in 20122012

Shows large market for quick and Shows large market for quick and easy foodeasy food

Profits/ ExpensesProfits/ Expenses $1.39 per unit= 85.92 Rupiahs $1.39 per unit= 85.92 Rupiahs Cheaper to make in Indonesia and Cheaper to make in Indonesia and

ship to the U.S.ship to the U.S. 8 hour work day= 3,584.98 8 hour work day= 3,584.98

RupiahsRupiahs 8 hour work day= $588 hour work day= $58

Interest Rates Interest Rates ComparisonComparison Indonesia interest rates- 11.7%Indonesia interest rates- 11.7% United States interest rates- 3.3%United States interest rates- 3.3% Great time to relocateGreat time to relocate

Inflation RatesInflation Rates Indonesia inflation rate- 6.23%Indonesia inflation rate- 6.23% US inflation Rate- 1.7%US inflation Rate- 1.7% Much less within the United Much less within the United

StatesStates

SWOT AnalysisSWOT AnalysisStrengthsStrengthsProduct varietyProduct varietyQuality, cheap food optionQuality, cheap food optionEstablish export trade with Establish export trade with the United Statesthe United States

WeaknessesWeaknessesPrices compared to Prices compared to competitorscompetitorsLack of brand nameLack of brand name

OpportunitiesOpportunitiesFew competitorsFew competitorsLarge college populationLarge college populationCheap to importCheap to import

ThreatsThreatsPoor exchange ratesPoor exchange ratesHigher corporate taxesHigher corporate taxesHigher minimum wageHigher minimum wage

Indofood CommercialIndofood Commercial

Works CitedWorks Cited http://www.indofood.com/http://www.indofood.com/ www.x-rates.comwww.x-rates.com http://www.tradingeconomics.com/indonesia/http://www.tradingeconomics.com/indonesia/

inflation-cpiinflation-cpi http://www.bizfilings.com/toolkit/sbg/tax-http://www.bizfilings.com/toolkit/sbg/tax-

info/state-taxes/business-income/arizona-info/state-taxes/business-income/arizona-taxes-on-business-income.aspxtaxes-on-business-income.aspx