danceforkindness.comComing Nov. 8thI N C E L E B R AT I O N O F W O R L D K I N D N E S S W E E K

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Who we areLife Vest Inside is a non-profit dedicated to inspiring, empowering, and training people from all backgrounds to lead with kindness.

A B O U T U S

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Life Vest Inside acts to prevent issues like bullying, depression, and substance abuse from materializing by taking a proactive approach. We utilize the transformative power of kindness to empower people to recognize their value and that of others.

OUR PROGRAMS INCLUDE:

Kindness Ambassadors: Training individuals from 120+ countries to lead with kindness.

Project Hope Exchange: A digital library of 30-second audio messages of hope from people who have been through adversity to others currently facing those same challenges.

LVI Films: Innovative films designed to inspire people to take action.

Dance for Kindness: An annual worldwide event that brings together our virtual fanbase on one day to celebrate our differences; recognizing that kindness is the common thread that unites us all.

LVI Curriculum: K-5 lesson plans designed to incorporate kindness, compassion and empathy into the state certified curriculum.

Our InitiativesW H O W E A R E

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Our film “Kindness Boomerang”H O W I T A L L S TA R T E D . . .

W I T H T H E L A U N C H O F “ K I N D N E S S B O O M E R A N G ” T H E M O V E M E N T B E G A N !

80MTOTAL VIEWS

1MSHARES

500K 60KMONTH VIEWS SUBSCRIBERS

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Brands we’ve worked withT H E E V E N T

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In the MediaT H E E V E N T

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Our HistoryIn 2012, Life Vest Inside had a crazy idea to organize

a WorldWide event in honor of World Kindness Day, so we reached out to our fans and put our

idea out there. What happened? We found 30 AMAZINGLY committed Group Leaders. With

30 locations, spanning across 15 countries and over 3,500 participants, the Life Vest Inside WorldWide

Dance for Kindness was born.

A B O U T U S

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What is DANCE FOR KINDNESS?Every year, as a kick off to World Kindness Week, groups from across the globe unite under the banner of kindness and join together to perform a Kindness Freezmob/Flashmob to the same song, same dance, all happening on the same day.

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W A T C H L A S T Y E A R ’ S

Worldwide Montage Video

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Our PurposeDance for Kindness is a WorldWide event focused

on the power of kindness to unite us all; in spite of the difference in race, religion and ethnicity.

T H E E V E N T

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Our ImpactT H E E V E N T

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2012 • 30 Cities • 3,500+ Participants • 15 Countries

2013 • 40 Cities • 5,000+ Participants • 25 Countries

2014 • 80 Cities • 10,000+ Participants • 32 Countries

2015 • Endless Possibilities!

1 S T A N N U A L

3 R D A N N U A L 4 T H A N N U A L

2 N D A N N U A L

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DancingWITH THE STARSCelebrity Ambassadors will promote and take part in various Dance for Kindness event locations worldwide.

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Being a SponsorB E N E F I T S O F

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Receive invaluable exposure while being recognized as a global giver, a catalyst for change, and a leader in the Kindness Revolution!

Through funding our inspira-tional media & spreading the message of Kindness globally through our campaigns & worldwide events.

Kindness is a universal language that transcends race, religion, ethnicity and nationality; showing that we are all citizens of the world!

VISIBILITY IMPRESSIONS DEMOGRAPHICS

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VisibilityB E I N G A S P O N S O R

86%85%79%

of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests

of consumers have a more positive image of a product or company when it supports a cause they care about

consumers would switch brands if a different brand of a similar quality supported a good cause.

Source: Edelman good purpose Study 2010

CONSUMERS ARE INTERESTED IN KINDNESS:

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ImpressionsB E I N G A S P O N S O R

100m1.5m

75k30k

100 Million Media Impressions (Billboards, TV, Radio, Metro, Print, Web)

1.5 Million Average Monthly Reach (Via Social Media Channels)

75,000 Participants (Attendees & Live Stream Audience)

30,000 Unique Monthly Visitors(Life Vest Inside Website)

RECEIVE INVALUABLE EXPOSURE:

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DemographicsB E I N G A S P O N S O R

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GROW YOUR AUDIENCE:The experiential nature of millennials presents a growing opportunity for businesses to leverage experiences to increase their value. Companies that are built on experiences or have experiential components will capture this added economic value and win the hearts of consumers.

When it comes to money, ‘experiences’ trump ‘things’: • More than 3 in 4 millennials (78%) would choose to spend money on a desirable experience or event

over buying something desirable, and 55% of millennials say they’re spending more on events and live experiences than ever before.

• 82% of millennials participated in a variety of live experiences in the past year, ranging from parties, concerts, festivals, performing arts and races and themed sports.

• But millennials just can’t get enough. 72% say they’d like to increase their spending on experiences rather than physical things in the next year, pointing to a move away from materialism and a growing appetite for real-life experiences.

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“... the brand attributes Americans found more important as they began to sense the impending recession and then suffered through the crisis were: “kindness and empathy” (up 391 percent)...The reference to “kindness” is not a typo. Between 2005 and 2009, U.S. consumers expressed a nearly fourfold increase in their preference for companies, brands, and products that show kindness in both their operations and their encounters with customers. This desire for companies to be more empathetic toward consumers is the biggest shift in any attitude that we have ever seen during the BAV survey’s

two-decade history.”

Source: www.strategy-business.com

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How Proceeds are UtilizedB E N E F I T S O F B E I N G A S P O N S O R

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L I F E V E S T I N S I D E

Initiatives

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Sponsorship LevelsThere are numerous levels of event sponsorship

opportunities to best meet your company’s budget, marketing needs and desire to reach the community

with your message.

F U N D T H E E V E N T

Kindness Angel$ 2 5 0 , 0 0 0 S P O N S O R

$250KGeneral Brand Promotion & Exposure (Pre-through Post-Event) GENERAL:

• Title Sponsor for Dance for Kindness 2015• Recognition as the “Kindness Angel” of the 2015 Dance for Kindness event• Rights to use the name and marks of Dance for Kindness 2015• Partner advertising, promotion and PR rights (subject to prior approval)• Your company logo/name will appear as the “Kindness Angel” on all media and press associated with Dance

for Kindness; including mention on any and all radio and TV interviews, press releases, etc.

DIGITAL:• Your company logo/name featured as the Dance for Kindness “Kindness Angel” through our Dance for

Kindness Media Partner.• Your company logo and call to action with link to company website to be placed over LVI’s “Kindness

Boomerang” film on YouTube (over 20 million views) for a period of 3 months (to be determined by sponsor)

• Exclusive web content to drive traffic and sales• Your company logo/name will be featured as the “Kindness Angel” on the WorldWide Dance for Kindness

video promotion including: Promo Video, Teaser Video, DFK WorldWide Montage Video (including footage from all DFK locations), Official NYC video. Please note videos will be featured on the LVI website (30,000 unique visitors daily) as well as our Social Media Channels (120,000+ followers)

Kindness Angel$ 2 5 0 , 0 0 0 S P O N S O R

$250K DIGITAL (CONTINUED):

• Your company logo/name will be prominently featured as the “Kindness Angel” sponsor on the LVI website • Your company logo/name will be featured as the “Kindness Angel” sponsor on our social media channels

(120,000+ followers) before, during and after DFK 2015 (Jul-Dec). In addition, we will design and post a weekly promotional ad driving traffic to your site and social media channels (restrictions apply).

• The DFK team will coordinate with your company’s social media team to create a customized strategy• Your company logo/name will be listed as the “Kindness Angel” and receive a fixed location in our

biweekly newsletter (Jul-Dec) (18,000+ subscribers). In addition, your company will be prominently featured in a newsletter promoting your integral involvement in DFK 2015.

PRINT• Your company logo/name will appear as the “Kindness Angel” on all printed promotional materials, including:

banners, flyers, posters, advertisements, etc.• Your company logo/name will appear as the “Kindness Angel” on select promotional merchandise, including:

t-shirts, bandanas, etc to be distributed worldwide

RADIO• On-Air Mentions in all radio ads• Radio Contest Promotions with radio partners

Kindness Angel$ 2 5 0 , 0 0 0 S P O N S O R

$250KPre-Event Promotion SIGNAGE:

• Company logo featured on all promotional materials distributed through our on-the-ground guerilla marketing campaign in universities within the event cities.

• Company logo featured as Title Sponsor in select cities media/ad campaign, including airports, movie theaters, hotels, and malls.

• Company logo/name listed on Dance for Kindness aerial pre-event advertising banners (featured during peak weekend hours) in the Tri-State area.

• Company logo/name appearing in NYC taxi tv ads + 2 US cities of your choice• Your company logo/name featured as the “Kindness Angel” on all other DFK billboards around the

continental United States, including LA, Vegas, and Austin.

MISCELLANEOUS:• LVI Founder and DFK head choreographer will organize a private kindness workshop and dance tutorial at

your company, getting your employees ready to take part in the worldwide event.• Product placement and on air mention in DFK 2015 Dance Tutorial video (seen by all worldwide

participants to learn the dance)

Kindness Angel$ 2 5 0 , 0 0 0 S P O N S O R

$250KEvent Integration & Presence SIGNAGE:

• Your company logo/name will be featured across twelve billboard screens (video or stills as per your request) at the flagship DFK location in Times Square, NYC, as the DFK 2015 “Kindness Angel” (see diagram to the right).

• Your company logo/name will have a fixed location on the Times Square Billboard screen(s) throughout the duration of the event and listed as the official sponsor for DFK2015 (see diagram to the right).

Your BrandA P P E A R S

T H R O U G H O U T E V E N T

b ENTIRE BILLBOARD (8 Screens) & BOTTOM CORNERS (2 Screens)

Your LogoF I X E D

L O C AT I O N

Kindness Angel$ 2 5 0 , 0 0 0 S P O N S O R

$250K PRODUCT PLACEMENT:

• Product giveaways at Dance for Kindness• Merch included gift bags for dancers at five locations of your choice• Company logo featured on all Life Vest Inside Dance for Kindness Acts of Kindness cards• Your company will receive a designated table at DFK locations worldwide to hand out promotional

materials during the event (restrictions apply).

EVENT RECOGNITION:

• Company will receive significant verbal recognition during the live event by LVI President and DFK Group Leaders nationwide. This will be featured on live-stream of the event.

Post-Event Promotion• Media package including photos and video• Inclusion in the post-event press release• A full Dance for Kindness impact report within 30 days of the event; including metrics and engagement data• Product placement in the next LVI film and company logo featured in end credits as film sponsor (Our first

film “Kindness Boomerang” has reached over 80 million people globally)

Kindness Angel$ 2 5 0 , 0 0 0 S P O N S O R

$250KTicket Allocation

• 250 general admission tickets to be used by your team for marketing (venue of your choice)

Kindness Hero$ 1 0 0 , 0 0 0 S P O N S O R ( 3 AVA I L A B L E )

$100KGeneral Brand Promotion & Exposure (Pre-through Post-Event) GENERAL:

• Recognition as the “Kindness Hero” of the 2015 Dance for Kindness event• Rights to use the name and marks of Dance for Kindness 2015• Partner advertising, promotion and PR rights (subject to prior approval)• Your company logo/name will appear as the “Kindness Hero” on select media and press associated with

Dance for Kindness; including mention on radio and TV interviews, press releases, etc.

DIGITAL:• Your company logo/name featured as the Dance for Kindness “Kindness Hero” through our Dance for

Kindness Media Partner.• Your company logo and call to action with link to company website to be placed over LVI’s “Kindness

Boomerang” film on YouTube (over 20 million views) for a period of 1 month (to be determined by sponsor)

• Exclusive web content to drive traffic and sales• Your company logo/name will be featured as the “Kindness Hero” on the WorldWide Dance for Kindness

video promotion including: Promo Video, Teaser Video, DFK WorldWide Montage Video, Official NYC video. Please note videos will be featured on the LVI website (30,000 unique visitors daily) as well as our Social Media Channels (120,000+ followers)

Kindness Hero$ 1 0 0 , 0 0 0 S P O N S O R ( 3 AVA I L A B L E )

$100K DIGITAL (CONTINUED):

• Your company logo/name will be prominently featured as the “Kindness Hero” sponsor on the LVI website• Your company logo/name will be featured as the “Kindness Hero” sponsor on our social media channels

(120,000+ followers) before, during and after DFK 2015 (Jul-Dec). In addition, we will design and post a bi-monthly (every two weeks) promotional ad driving traffic to your site and social media channels (restrictions apply).

• Your company logo/name will be listed as the “Kindness Hero” and receive a fixed location in our monthly newsletter (Jul-Dec) (18,000+ subscribers). In addition, your company will be prominently featured in a newsletter promoting your integral involvement in DFK 2015.

PRINT:• Your company logo/name will appear as the “Kindness Hero” on select printed promotional materials,

including: banners, flyers, posters, advertisements, etc.• Your company logo/name will appear as the “Kindness Hero” on DFK t-shirts distributed worldwide and

other select promotional merchandise.

RADIO:• On-Air Mentions in select radio ads• Radio Contest Promotions with radio partners

Kindness Hero$ 1 0 0 , 0 0 0 S P O N S O R ( 3 AVA I L A B L E )

$100KPre-Event Promotion

• Company logo featured on all promotional materials distributed through our on-the-ground guerilla marketing campaign in universities within the event cities.

• Company logo featured as “Kindness Hero” in select event cities media/ad campaign, including airports, movie theaters, hotels, and malls.

• LVI Founder and DFK head choreographer will organize a private kindness workshop and dance tutorial at your company, getting your employees ready to take part in the worldwide event.

Event Integration & Presence• Your company logo/name will have a fixed location on the Times Square Billboard screen(s) throughout the

duration of the event and listed as the official sponsor for DFK2015 (see diagram on next page).• Product giveaways at Dance for Kindness• Merch included gift bags for dancers at three locations of your choice• Your company will receive a designated table at three DFK locations (restrictions apply).• Company will receive significant verbal recognition during the live event by LVI President and DFK Group

Leaders nationwide. This will be featured on live-stream of the event.

Kindness Hero$ 1 0 0 , 0 0 0 S P O N S O R ( 3 AVA I L A B L E )

$100KPost-Event Promotion

• Media package including photos and video• Inclusion in the post-event press release• A full Dance for Kindness impact report within 30

days of the event; including metrics and engagement data

Ticket Allocation• 100 general admission tickets to be used by your

team for marketing (venue of your choice)

b YOUR BRAND Featured on BOTTOM CORNERS (2 Screens)

Your LogoF I X E D

L O C AT I O N

Kindness Champion$ 5 0 , 0 0 0 S P O N S O R ( 5 AVA I L A B L E )

$50KGeneral Brand Promotion & Exposure (Pre-through Post-Event) GENERAL:

• Recognition as the “Kindness Champion” of the 2015 Dance for Kindness event• Rights to use the name and marks of Dance for Kindness 2015• Partner advertising, promotion and PR rights (subject to prior approval)• Your company logo/name will appear as the “Kindness Champion” on select media and press associated with

Dance for Kindness; including mention on radio and TV interviews, press releases, etc.

DIGITAL:• Your company logo and call to action with link to company website to be placed over LVI’s “Kindness

Boomerang” film on YouTube (over 20 million views) for a period of 2 weeks (to be determined by sponsor)• Exclusive web content to drive traffic and sales• Your company logo/name will be featured as the “Kindness Champion” on the DFK WorldWide Montage

Video and the Official NYC video. Please note videos will be featured on the LVI website (30,000 unique visitors daily) as well as our Social Media Channels (120,000+ followers)Your company logo/name will be prominently featured as the “Kindness Champion” sponsor on the LVI website

• Your company logo/name will be featured as the “Kindness Champion” sponsor on our social media channels (120,000+ followers) before, during and after DFK 2015 (Jul-Dec).

Kindness Champion$ 5 0 , 0 0 0 S P O N S O R ( 5 AVA I L A B L E )

$50K DIGITAL (CONTINUED):

• In addition, we will design and post a monthly promotional ad driving traffic to your site and social media channels (restrictions apply).

• Your company logo/name will be prominently featured in a newsletter promoting your integral involvement in DFK 2015.

PRINT:

• Your company logo/name will appear as the “Kindness Champion” on select printed promotional materials, including: banners, flyers, posters, advertisements, etc.

• Company logo featured on select promotional materials distributed through our on-the-ground guerilla marketing campaign in universities within the event cities.

• Your company logo/name will appear as the “Kindness Champion” on all DFK t-shirts distributed worldwide

Event Integration & Presence• Your company logo/name will have a fixed location on the Times Square Billboard screen(s) throughout the

duration of the event and listed as the official sponsor for DFK2015 (see diagram on next page). • Product giveaways at Dance for Kindness• Merch included gift bags for dancers at three locations of your choice

Kindness Champion$ 5 0 , 0 0 0 S P O N S O R ( 5 AVA I L A B L E )

$50KPost-Event Promotion

• Media package including photos and video• Inclusion in the post-event press release• A full Dance for Kindness impact report within 30

days of the event; including metrics and engagement data

Ticket Allocation• 50 general admission tickets to be used by your

team for marketing (venue of your choice)

b YOUR BRAND Featured on BOTTOM CORNERS (2 Screens)

Your LogoF I X E D

L O C AT I O N