COMFED SIP

CONSUMPTION (SHARE) OF SUDHA PANEER IN HOTELS AND

RESTURANTS OF PATNA TOWN .

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT

CHANDRAGUPT INSTITUTE OF MANAGEMENT

PATNA

BY

Amit Kumar Singh

28/05/2015

CHANDRAGUPT INSTITUTE OF MANAGEMENT PATNA

(Chandragupt Institute of Management Patna)

DECLARATION

This is to certify that, this report entitled “CONSUMPTION (SHARE) OF SUDHA

PANEER IN HOTELS AND RESTURANTS OF PATNA TOWN” submitted by

Amit Kumar Singh to Chandragupt Institute of Management Patna, as a requirement for

the award of the Post Graduate Diploma in Management, is a bonafide record of research

work carried out by him under our supervision. The contents of this report, in full or in

parts, have not been submitted to any other Institute or University for the award of any

degree or diploma.

(Mrs.Vandana) ------------------------------ (Sign)

(Mr.Bidhanesh Mishra) ------------------------------ (Sign)

Date: ___________________


ACKNOWLEDGEMENT

The satisfaction that comes through the successful completion of any task would be incomplete

without mentioning the names of people who made it possible, because success is the epitome of

hard work & guidance. So with gratitude, I acknowledge all those guidance and encouragement

that served as a beacon of light and crowned my efforts with success so far.

I avail this opportunity to express with utmost sincerity my thanks to all the people of

"COMFED" for giving me this opportunity to undergo my summer internship in this prestigious

organization.

I am deeply grateful to Mrs. Vandana , Assistant Manager, for her support, suggestion and

enthusiasm which helped me in the successful completion of this report and to have thorough

knowledge of the subject and its application.

I would like to thank Prof. Bidhanesh Mishra,, faculty mentor, for providing me the key inputs

for the project and extending his continuous support during the tenure.

I also express my gratitude to Dr. V. Mukund Das, Director, Chandragupt Institute of

Management, Patna for giving me an opportunity to work with COMFED.

Amit kumar Singh


SYNOPSIS

The project "Consumption (Share) of Sudha Paneer in Hotels and Restaurant of Patna town"

aims in understanding the current market share of Sudha paneer in the sector of Hotels and

Restaurants of Patna. This project also attempts to find out the share of Sudha paneer and factors

which influence the purchasing behavior i.e. why or why not they use this milk product from

Bihar State Milk Co-operative Federation (COMFED), commonly known as " SUDHA". The

growth of Hotels and Restaurants as an industry provided an ocean of opportunities to the

service suppliers. In recent years Patna has recorded a tremendous grow rate especially in this

sector. Many food chains both national and international has shown their interest in Patna city.

Being a tier-2 city there is a lot of scope for the developments in this sector. The food lovers are

now getting blessed with a good quality food.

The necessity of this project rooted on the fact that the hotel and restaurant is going to be the

promising and prominent industry of future. The organized segment is growing at a speed of 20-

25% per year. India being the second largest populated country in the world, there is abundant

opportunities of food industry to grow and flourish and on contrary only having the

opportunities is not enough, these opportunities needs to be cracked within the stipulated time to

enjoy the success. This report focuses on a developing city which is expected to offer a good

response to the industry concerned.


India being a young country, most of the people are in age group of 20-35 years. This age group

is also termed as spending years . The NCAER reports call them as Achievers and Aspirants.

The practical implication of this project is to create an understanding of Paneer as a future milk

product as a meal in this emerging industry replacing the non-vegetarian items in the menu of

hotels and restaurant all around the globe and especially in India. The focus is to find the market

share of Sudha paneer in this sector and to find out the solutions to increase the market share.

Quality of food is a crucial aspect in current lifestyle. People are more concerned on the hygiene

factor along with taste. They are ready to pay more for taste along with hygiene and service

quality. This gives the chance for the quick service restaurants to construct their path of success

by proving a quality service to the customers.

The research design is Descriptive and data collection is from primary as well as secondary. The

sample size is 47 and tagged population was the emerging sector of Hostel and Restaurant. Data

analysis is questionnaire based containing 15 questions both open ended and closed ended and it

is found that the market share is very low and there is a great scope of improvement to tap the

market. Purity and taste are found to be the major factors which is responsible for the usage

while Price is a negatively affecting the sales. This report finds the reason for low market growth

and suggests the feasible and possible solution to overcome this problem so that Sudha can tap

and capture this untouched market and turn this sector to become their loyal and prime customer.


This research will find the reasons for the low consumption of Sudha products especially paneer

in the hotels and restaurants of Patna town. Sudha which is a recognized dairy brand in Bihar is

trying to expand in neighboring states has a vision to expand on the national map. This research

will also provide an idea to target the segment of population i.e. the hotel and restaurant industry

in Patna which on later may be implemented in other cities of Bihar. Sudha being a leading

dairy industry in organized sector has yet to achieve a lot of potential market which are still

untouched and not conquered by its competitors.


Table Of ContentsIntroduction

Industry Profile........................................................................................................10 National Dairy Development Board (NDDB):.............................................12 Introduction Of The Organization .....................................................................15 Area Of Operation..........................................................................................16

Physical Performance...................................................................................19 Vaishal Patliputra Dugdh Utpadak Sahkari Sangh Ltd. (VPDUSS) ...............25

Present Status.............................................................................................26

Awards And Honours.................................................................................29

Introduction Of The Product- Paneer ..............................................................30

Hotel And Restaurant Sector In India .............................................................31

Market Segmentation................................................................................32

Analysis

SWOT Analysis ..............................................................................................33 Ansoff matrix..................................................................................................34

Plan Of Data Analysis:...................................................................................35 Analysis Of Data............................................................................................36 Factor Analysis..............................................................................................38 Market Research:...........................................................................................45

Findings..................................................................................................................50Recomendations.....................................................................................................51Conclusion..............................................................................................................52References..............................................................................................................53Annextures: ......................................................................................................54-61


List Of Figures

Figure1: Dairy Cooperative Societies in India(Year Wise)...................................13

Figure 2: Dairy Cooperative Societies in Eastern India(in Numbers)....................13

Figure 3: Milk Procurement in India 2013-14.........................................................14

List Of Tables

Table1: List of Cooperatives Of COMFED............................................................17

Table2: Products of COMFED................................................................................18

Table3: Year Wise Milk Procurement of Cooperatives Of COMFED ..................19

Table4: Committees and Membership Year Wise...................................................20

Table5: Artificial Insemination( in numbers.).......................................................................21

Table6:Milk Procurement of Cooperatives Of COMFED......................................24

Table7: Factors obtained after Factor Analysis......................................................42


INDUSTRY PROFILE

Indian Food Industry:-

INDIA is one of the world’s largest producers as well as consumers of food. India is set to

become world’s most populated country by 2030 with around 1.53 billion people and 19 %+ of

world’s population by the same time. “Mass production is production by masses” has been the

mantra behind Indian context of agricultural development and a strong conviction of Mahatma

Gandhi. Being the second largest agriculture and food producer next to China, India has a great

potential to top the table in this sector. India also known as "Land of villages" has around three

forth of the population living in rural areas. The people from rural India are heavily dependent

on agriculture for their livelihood. It is expected that the total production will double in the

coming decade. The increase in population and urbanization may lead to higher demand of food

products in India. So, there is a lot of scope of both employment and development in this

emerging sector.

Dairy as an Industry in India :

Milk producing animals have been domesticated for thousands of years. Initially, they were part

of the subsistence farming that nomads engaged in. As the community moved about the country,

their animals accompanied them. Protecting and feeding the animals were a big part of the

symbiotic relationship between the animals and the herders.

Dairy is one of the most prominent part on the Indian food industry in term of development.

India shares 18 percent of the production of milk worldwide and continued to be the largest milk

producing nation in the world, with milk production anticipated to be 137.6 million tonnes in

2013-14 – an increase by about 3.9 per cent over the previous year. The estimated per capita


availability of milk increased to 302 grams per day which is more than the world average of 294

grams per day. Per capita availability of milk in developed countries is estimated at 831 grams

per day and in Asia the same is estimated at 186 grams per day. India has the highest livestock

population in the world. National Dairy Development Board, an institution of national

importance was setup by the Government of India to promote plan & organize programmers for

development of dairy & other agriculture based & allied industries along co-operative lines on an

intensive & nationwide basis. The Indian Dairy Industry specializes in the procurement,

production, processing, storage and distribution of dairy products. India as nation stands first in

its share of dairy production in the international scenario.

As per NDDB, the Indian dairy industry is all set to experience high growth rates in the next

eight years with demand likely to reach 200 million tones by 2022 from 138 million tonnes in

2014. Presently, around 20% of the milk production comes from the organized sector comprising

co-operatives and private dairies. The paramount factors driving the growth in the dairy sector

include rising disposable incomes, advent of nuclear families and fast/instant food gaining

ground in India. Other factors such as structural changes in food habits, expansion of fast food

chains and popularity of pizzas and pastas aided the usage of milk variants of mozzarella cheese,

processed cheese and flavored milk etc.

Operation Flood Era:

Dairy sector witnessed a spectacular growth between 1971-1996, i.e. Operation Flood era. An

integrated cooperative dairy development programme on the proven model of Anand pattern was

implemented in three phases. The National Dairy Development Board was designated by the

Government of India as the implementing agency. The major objective was to provide an assured

market round the year to the rural milk producers and to establish linkage between rural milk


production and urban market through modern technology and professional management. Milk

production grew from 21 million tones in 1970 to nearly 69 million tones in 1996 and 138

million tones in 2014,. Some ten million farmers were enrolled as members in about 73000 milk

cooperative societies. By 1996, milk cooperatives attained a dominating share of the Indian dairy

market - butter 96%, pasteurized liquid milk over 90%, milk powder 59% and processed cheese

85%. India was reckoned as a major threat in the dairying world. In retrospect, it was by no

means an easy task. Let us all salute the visionary and the architect of the white revolution in

India, Dr. Verghese Kurien, without whose dynamic leadership all this may not have been

possible. The dairy cooperative movement has continued to grow in the post Operation Flood-

era.

National Dairy Development Board (NDDB):

National Dairy Development Board was founded in 1964 in response to the Prime Minister

Lal Bahadur Shastri’s call to “transplant the spirit of Anand in many other places”. The

motive behind this was to accelerate the growth of dairy as an industry in India . The key

role was to promote, finance and support the institution and individuals producing milk

and milk products. NDDB's mission was mainly focused on strengthening the farmer

cooperatives and policies regulating the growth of such institution anywhere in India.

National Dairy Development Board (NDDB) has created a vast employment opportunities

in rural areas by strengthening the farmer cooperatives. It has uplifted the socioeconomic

scenario and the contribution of women is also appreciable in the development of dairy as

an industry.


80-81 90-91 00-01 12-13 13-14*

13,284

63,415

96,206

155,634 162,186

Dairy Cooperative Societies(In numbers)

Dairy Cooperati ve Societies(In numbers+)

Figure 1: Dairy Cooperative Societies in India(year wise)

Source: NDDB annual report 2013-14

1 2 3 40

2000400060008000

1000012000140001600018000

Dairy Cooperative Societies in Eastern India

Assam Bihar Jharkhand NagalandOdisha Sikkim Tripura West

Figure 2:Dairy Cooperative Societies in Eastern India(in numbers)



Gujarat Karnataka Maharashtra Tamil Nadu RajasthanAndhra Pradesh Bihar0

2,0004,0006,0008,000

10,00012,00014,00016,000

Milk Procurement in India 2013-14

In 1000 kg Per day

Figure 3: Milk Procurement in India 2013-14



INTRODUCTION OF THE ORGANISATION

Bihar's rural landscape has undergone a salient revolution under an umbrella organization that

involves around six lakh farmers and provides indirect employment to many others. It has been

brought about by Bihar State Milk Co-operative Federation Limited (COMFED), which markets

milk and milk products under the brand 'Sudha'.

Sudha is a household name in Bihar. It conjures up images of milk and milk products in plenty.

Cooperative Milk Producers Federation of Bihar (COMFED) that owns it and sells its products

under the brand "Sudha" is set to expand and popularize its business. Bihar State Milk Co-

operative Federation Ltd., (COMFED) is an apex body for dairying for the State of Bihar

engaged in Milk Procurement through Dairy Cooperative Societies & marketing of milk, milk

products under the brand name "Sudha".

The Bihar State Milk Co-Operative Federation Ltd. was established on 18th April 1983 as the

implementing agency of operational Flood programme of dairy development on “Anand” pattern

in Bihar. In the early, milk produced in Bihar was mainly utilised to fulfil the household need.

After the implementation of Five year plan many steps were taken in the field of dairy

development followed by setting up a dairy in Barauni with a capacity of 2000 litres per day. In

year 1972 Bihar State Dairy Cooperation (BSDC) was established and later on merged with

COMFED.

At present Sudha is un-doubtly the market leader of milk and milk products in the state of Bihar.

The company's product under the umbrella brand is able to increase its reach to the customers as

compared to the other players in this field like Amul, Mother dairy, Nestle and local playes like

Raj dairy and many more.


Area of Operation:

For setting up the cooperatives COMFED followed the "ANAND" pattern. This is a three tier set

up, in which milk procurement units is at village level, Unions at the district level and Federation

at the state level is working as unit.

Milk Unions/Projects/Units Districts

Vaishal Patliputra Milk

Union(VPMU), Patna

Patna, Vaishali, Nalanda, Saran and Sheikhpura

DR Milk Union(DRMU), Barauni Begusarai, Khagaria, Lakhisarai and part of Patna

Districts

Tirhut Milk Union(TIMUL),

Muzaffarpur

Muzaffarpur, Sitamarhi, Sheohar, East

Champaran, West Champran, Siwan and

Gopalganj

Mithila Milk Union(MMU),

Samastipur

Samastipur, Darbhanga and Madhubani

Shahabad Milk Union(SMU), Ara Bhojpur, Buxar, Kaimur and Rohtas

Vikramshila Milk Union(VIMUL),

Bhagulpur

Bhagalpur , Munger, Banka, Jamui and part of

Khagaria Districts

Magadh Dairy Project(MDP), Gaya Gaya, Aurangabad, Jehanabad, Arwal and Nawada

Kosi Dairy Project(KDP), Purnia Purnia, Katihar, Araria, Kishanganj, Saharsa,

Supaul and Madhepura

Jamshedpur Dairy Saraikela Kharsawan, East Singhbum and West


Singhbum

Ranchi Dairy Ranchi, Ramgarh, Hazaribagh, Simdega, Gumla,

Khunti, Chatra, Palamu, Koderma, Lohardaga,

Latehar and part of Giridih District

Bokaro Dairy Bokaro, Dhanbad and Giridih

Table1: List of Cooperatives of COMFED

Source: COMFED annual report 2014-15

The products are available in market under brand name "Sudha". These Products are produced

keeping in view the taste and preferences of consumers. Our main products are as follows:-

Sudha Gold Ghee

Sudha Shakti Ice-Cream

Sudha Healthy Lassi

Sudha Smart Misti-dahi

Sudha Lite Peda

Sudha Cow Milk Panner

Sudha Special

Kalakand


Rasogulla

Gulabjamun

Plain-curd

Balusahi

Rashkadam

Soan papdi etc.

Table2: Products of COMFED


Physical Performance


Milk Procurement

In year 2014-15 the total milk procurement was 16.90 lakhs litres with a growth of 13% from the

previous year. In the area of milk procurement COMFED is ranked 6th in the country. The total

milk procurement cooperative wise is as follows.

Milk Union

2010-11 2011-12 2012-13 2013-14 2014-15

Patna 136(48) 222(96) 250((116) 382(184) 441(218)

Barauni 104(35) 162(53) 178(55) 292(150) 344(202)

Muzaffarpur 70(28) 129(61) 189(106) 260(177) 300(200)

Samastipur 103(35) 185(112) 183(105) 341(171) 395(210)

Shahabad 50(15) 160(47) 194(52) 333(105) 333(105)

Bhagalpur 6(0) 10(00) 21(00) 87(62) 101(101)

Magadh 0 11(06) 30(12) 71(34) 80(36)

Kosi 0 0 0(00) 10(10) 20(20)

Ranchi 2(0) 17(03) 05(02) 07(02) 07(02)

Total 471(161) 896(378) 1050(448) 1783(895) 2021(1094)

in lakhs litres per day

Table 3 : Year wise Milk procurement of cooperatives of COMFED


Milk Procurement Enhancement Program


The technical inputs program is one of the crucial activities of the milk unions / COMFED and is

the major strength responsible for the success of dairy cooperatives. The main technical inputs

given to milk producers include breeding facility, animal health cover, feed & fodder and

extension/training services. The inputs provided to the farmers are elaborated below.

The physical performance indicators are showing a steady growth. The policy decisions taken to

make it a truly farmers organisation is shown the achievements listed below.

DCS Organisation and Membership

“Sudha” milk and milk product has become a symbol of quality. As on date nine out of ten dairy

plants are ISO:9001:2000 , FSSAI and HACCP:IS:15000 :1998 certified. Organisation of Dairy

Cooperative Societies (DCS) and Membership

Particulars 1987-88 1997-98 2003-04 2006-07 2010-11 2014-15

DCS Organisation 1669 2884 4018 5819 9760 18385

DCS Functional 1462 2306 3285 4540 6937 14189

Membership ('000) 65.60 147.20 213.58 284.42 533.16 942

Table 4 : Committees and membership year wise.


Artificial Insemination (AI) Program

Artificial insemination with frozen semen using liquid nitrogen (LN) technology is done by static

(single) and mobile (cluster) AI workers who are self-employed persons specially trained by

COMFED. The progress of establishment of AI centres is as follows.

AI's Performed


Particulars 2009-2010 2010-11 2011-12 2012-13 2013-14 2014-15

Total(in lakhs) 16.36 11.34 11.85 15.66 18.44 20.30

Table 5 : Artificial insemination in numbers.


Adequate arrangements have been made to expand the coverage of dairy co-operative societies

under this program. For AI training, training facilities available at Comfed are being utilised and

some persons are provided training at ERDTC, Siliguri, a NDDB managed training centre.

Animal Health Program

Main activities under animal health (AH) program include prophylactic vaccination, deworming,

mastitis control program, organisation of veterinary/infertility camps and treatment of veterinary

first ais cases. Resume of different components of AH program is as follows.

Prophylactic Vaccination

Around 2038 Veterinary First Aid (VFA) centres have been established which do the

vaccinations. Prophylactic inoculations are mainly done against Foot & Mouth Disease (FMD),

Haemorrhage Septicaemia (HS), Black Quarter (BQ) and Theileriosis diseases. During 2001-02,

after initial trial, mass vaccination with Trio-o-vac (combined FMD, HS and BQ vaccine) on the

lines of Pulse Polio vaccinations in children was taken up. During 2011-12 about 16.25 lakh

vaccinations have been done. State Govt. is now supporting this programme and mass

vaccination campaigns are being done.

Mastitis Control Program

This program has been taken up with the technical assistance from NDDB. Under this program,

screening of milch animals is done using "Mastect". The doubtful or sub-clinical cases are given


treatment. Awareness amongst the milk producers is created for disinfecting the udders and teats

after milking with a view to check the infection of animals. Milk unions provide necessary

disinfectant and teat cups to the milk producers on cost basis.

Deworming

Worm infestation in the milch animals affects the productivity adversely. Hence, for improving

the productivity and health of animals, deworming with broad-spectrum anthelmintics is

arranged regularly by the milk unions.

Veterinary Camps

The milk unions organise veterinary camps where the milk producers bring their animals for

treatment.

Feed and Fodder

Since, seventy five to eighty percent of the cost of milk production depends on the feeding of

milch animals, this is very important affecting the economy of dairying activity. Both green

fodder and balanced cattle feed are required to be fed in appropriate quantities for optimising the

output i.e. the production and also to maintain the health of the animal. The farmers in select

dairy co-operative societies are being provided training through a computerised nutrition

balancing system with the help of National Dairy Development Board.

Adult Cattle feed (ACF) and Bypass Protein Feed (BPF) is manufactured by our cattlefeed plants

(CFP) located at Patna, Ranchi and Muzaffarpur. The total installed capacity of these plants is

260 Metric Tonnes Per Day (MTD) The cattle feed produced by these plants is supplied on cost

basis to the farmers. Besides manufacturing BPF and ACF, CFP Ranchi also manufactures other


livestock feeds to meet the requirement of Govt. farms in Bihar and Jharkhand. During 2011-12,

the sale of cattle feed to DCS was 61.10 thousand MTs.

Green fodder is equally important in animal nutrition. Besides providing important nutrients, it

helps in reducing the intake of balanced cattlefeed and in turn the cost of production. After

prolonged extension work and persuasion, the farmers have started not only the cultivation of

different fodders in their fields but have started the production of fodder seeds.

Another important scheme under fodder development has been the treatment of straw with urea,

which not only increases the palatability of dry fodder but increases its nutritional value also.

Feeding of urea treated straw helps in reducing the cost of production of milk. Farmers have now

taken it up on regular basis and during 2011-12 about 15873 MTs of straw has been treated.

Training / Manpower Development programme

Capacity building / skill upgradation has been given maximum emphasis in implenting the dairy

development program. This has been achieved through regular training of milk producers,

management committee members (MCM) of DCS, staff of DCS / milk unions of Compfed.

Training of milk producers, DCS staff and MCM has been mainly arranged at the Compfed

training centre at Patna. Training programs organised at Compfed's training centre include

programs of Society Operation for Secretaries, Orientation of MCM, AI & VFA training, Dairy

Animal Management, Legal Literacy & Women Empowerment. Refreser courses and tailor

made programs as per need of milk unions is also organised.

Name of the Program Total trained Women

Secretaries 5662 631

MCM 29909 6264


DAM 3528 636

Al 2441 159

Other 7645 3265

Total 49185 10955

Table 6 : Milk procurement of cooperatives of COMFED


Clean Milk Production

Besides creating awareness amongst the milk producers about importance of clean milk

production (CMP) program, efforts are made to install bulk coolers and link the DCS covered

under CMP with these bulk coolers. Other actions taken include - Preponding arrival time of

milk vehicles at chilling centres / dairy docks, use of Stainless Steel milk cans, sanitization of

milk cans, vigorous testing of adulterants etc.

Vaishal Patliputra Dugdh Utpadak Sahkari Sangh Ltd. (VPDUSS)

Brief history:

Patna was one of the milk shed identified under 'Operation Flood-1' for implementation of the

programme. A two hundred thousand litres per day capacity Feeder Balancing Dairy (FBD) and

100MT per day capacity cattle feed plant (CFP) were set up under this programme.


A Corporation known as Bihar State Dairy Corporation was formed in year 1972 for speedy and

effective implementation of Operation Flood programme in the state. The Dairy Corporation was

to develop the Dairy Cooperatives both at village level and milk shed level on 'Anand Pattern'

and it was expected that the milk shed level cooperative would take over the entire infrastructure

created in due course.

The Corporation positioned a multi disciplinary procurement and input wing in 1975 after their

recruitment and training. A Spear Head team (SHT) was deputed from National Dairy

Development Board (NDDB) from the same year for helping the Corporation in organising and

developing the cooperatives. Though the progress in the initial years was encouraging , the

programme, for obvious reasons could not achieve the goals for which t was established .

Subsequently, the State Government felt it worthwhile to request the Dairy Board for taking over

the infrastructure created on management basis. The National Dairy Development Board took

over the management of the infrastructure with effect from 1st October 1981, under the banner of

Patna Dairy Project (PDP).

Progress of Patna Dairy Project:

The NDDB immediately after taking over the project positioned an integrated Spear Head Team

to restructure the milk procurement activities and also for streamlining the work of FDB and

CPF .Under the management of NDDB the project had not only made excellent progress but had

been able to establish the fact that the cooperatives could function equally well in Bihar too and

what is essential is the proper atmosphere and guidance.

Along with the organisation of milk procurement activities and management of both the plants

on commercial lines, NDDB took special care to develop the Vaishal Patliputra Dugdh Utpadak

Sahkari Sangh Ltd. (VPDUSS), the milk shed level cooperatives for taking over the project once


the Diary Board withdraws its management. NDDB handed over the arrangements of Patna

Dairy project (PDP) to Vaishal Patliputra Dugdh Utpadak Sahkari Sangh Ltd. (VPDUSS) with

effect from 1st July 1988.

Progress under Vaishal Patliputra Dugdh Utpadak Sahkari Sangh Ltd.:

The major tasks before the Vaishal Patliputra Dugdh Utpadak Sahkari Sangh (VPDUSS) was to

see that the excellent infrastructure developed by the NDDB is not only maintained but also see

the space for development is not hampered. The Vaishal Patliputra Dugdh Utpadak Sahkari

Sangh Ltd. (VPDUSS) has been able to accomplish these tasks to a greater extent . The

comparative progress of the project over the recent years is enclosed in Annexure. The capacity

of FBD has been enhanced from one lac litres per day to 2 lacs. per day and 1 lac litres per day

dairy plant has been established at Hajipur (Vaishali).

Present status:

Milk Procurement :

There are at present 2631 nos. of functional Dairy Cooperatives Societies (DCS) in the areas of

PDP covering the Districts of Patna, Vaishali, Saran and Sekhpura with a total membership of

132789. The daily average procurement is 282624 litres during the last financial year. There are

257 Women cooperatives societies exclusively managed and run by women folks. While the

union has a fairly good number of functional societies, emphasis is given to consolidate the

functioning of the primary societies by increasing the members participation.

Technical Inputs:

The Union, in addition to providing a ready and stable market for the rurally produced milk at

the door step has been providing the inputs required for milk production enhancement viz.

Artificial Insemination (AI) with frozen semen, Veterinary First Aid(VFA), Vaccination, Supply


of balanced feed, supply of fodder seeds, supply of Urea Molasses Block (UMB) etc on no

profit no loss basis. The response from the milk producers for all these inputs has been

exceedingly encouraging and the Union is the process of extending these facilities to more and

more societies and farmers.

Feeder Balancing Dairy:

The Feeder Balancing Dairy with a capacity to handle 2 lacs. litres of milk per day has facilities

for manufacture of milk powder, butter, ghee, ice cream, peda, paneer, plain /mishti dahi,

lassi,matha and kulfi. The table below shows the manufacturing of these products year wise.

Milk products Year

Butter October, 1993

Ice cream September, 1994

Plain/Mishti Dahi October,2001

Lassi April, 2003

Matha 2007

Paneer

Kulfi 2011

Cattle Feed Plant:

The capacity of Cattle Feed Plant has been enhanced from 100 metric tonnes to 150metric tonnes

per day. The role of balanced feed is not only increasing milk production but also sustaining the

same ensuring regular conception need not to be over emphasised. Realising the same the union

has been making consistent efforts for popularising the consumption of balanced feed by the

milk producers. In addition to catering the needs of dairy cooperatives societies cattle feed is also


through dealers in rest of the state foe better capacity utilisation of the plant. Further realising the

importance of introduction of latest technologies in this field, the production and sale of by

protein feed was started from the year 1989-90.

Milk Marketing :

The marketing of milk in sachets was introduced from year 1981 itself. However initially the

thrust was for organising the milk procurement activities and to stabilise at reasonable level.

Nevertheless there was some natural growth in the milk marketing over the years. However, for

various reasons there was some stagnation for few years in the quantity of milk marketed.

Quality & Productivity activities:

The Dairy Plant Management Programme (DPM) was introduced in year 1992 followed by

Quality Assurance Programme (QAP) in year 1993 with the help of NDDB. This resulted in

bringing about a positive change leading to viability of the project coupled with lowering of

operational cost on one hand and improved quality of products on the other. Consequent to the

liberalisation and globalisation of Indian economy in early 1990's it was felt that the organisation

should strive to make its global outlook, approach and system of highest standards. Accordingly,

it was decided in the year 2001 that the organisation should go for ISO certification both in

quality management system and food safety. This process was successfully completed leading to

ISO-22000:2005 certification by Indian Register Quality System (IQRS) 2013.

The project is the brain child of Sudhir Kr Singh (Managing Director). He is also heading other

several organizations. He is also an office bearer of industrialist apex body called Bihar

Industries Association. He has a vast experience in working in steam engineering , industrial


automation & instrumentation , Heat recovery & energy conservation systems & power

generation systems.

He has been associated with Patna Dairy movement since 1994. The first order of his career was

from Patna dairy . Since then he has been closely associated with the dairy industry right from

milk procurement, product processing , product marketing & distribution network . He has been

very closely following the cooperatives milk society management .

Awards and Honours:

The project has been honoured with "Best Productivity Performance" Award for the four years

2000-2001, 2001-2002, 2005-2006, 2006-2007 by National Productivity Council, New Delhi.

The Chamber Commerce Association of Patna has honoured VPMU by providing "Vanijayakar

Ratna/Bhamashah Samman in the month of January 2010. The International Business Council

has honoured "Indira Gandhi Excellence Award" in December 2013. The Union was also

honoured with " Best Public Utility Service and System Award " in 1982.

Introduction of the product- Paneer

Paneer is a South Asian variety of soft cheese obtained by acid and heat coagulation of milk. It is

a non-fermentative, non-renneted, non-melting and unripened type of cheese. Paneer is popular

throughout South Asia, used in raw form or in preparation of several varieties of culinary dishes

and snacks. Paneer is a rich source of animal protein available at a comparatively lower cost and

forms an important source of animal protein for vegetarians. Good quality paneer is


characterized by a marble white colour, sweetish, mildly acidic taste, nutty flavour, spongy body

and closely knit, smooth texture. According to the PFA (2010), paneer means “product obtained

from cow or buffalo milk or combination thereof, by precipitation with sour milk, lactic acid, or

citric acid. It shall contain not more than 70% moisture and the fat content should not be less

than 50% expressed on dry matter". Bureau of Indian Standards (BIS 1983) imposed maximum

of 60% moisture and minimum of 50% fat in dry matter for paneer. The main raw material which

is used for preparation of paneer is milk obtained mostly from mammals like cow, buffalo, goat

and sheep. Now-a-days some additives like Calcium compounds, Sodium compounds,

emulsifying salts etc are also used to improve the quality characteristics of paneer. Different

processes like Ultra filtration, Microfiltration, Reverse osmosis/Nano-filtration etc are used in

manufacturing paneer from milk. The composition of paneer is as follows:

Nutrients Paneer (100 g)

Energy (Kcal) 289

Proteins (g) 14

Fats (g) 25

Carbohydrates (g) 2

Cholesterol (mg) 66

Calcium (mg) 480

Commercial production of paneer by popular dairy brands:


Many of India’s top dairy brands launched paneer on commercial scale. The paneer is currently

marketed by many brands such as Amul, Britannia, Mother Dairy, Sudha etc. Amul is the top

brand for the production of paneer in India. Paneer is available in three pack sizes viz. 100 g,

200g, 500g and 1kg in tamperproof heat sealed poly-pouches to ensure the quality as claimed

by manufacturer. Soya paneer is becoming an alternate option of milk based paneer which is

obtained from the protein obtained from Soyabean.

In Bihar Sudha is the market leader with an average sales of approximately 9 mt per month. The

table below illustrates the Paneer market in Patna.

Company Price (₹ per kg)

Amul 310

Sudha 280

Raj 265

Shops 240-280

Dairy near Patna railway station 200

Hotel and Restaurant Sector in India:

According to the reports of Federation of Indian hotel and restaurant, this industry comprises of

4500 crores approximately. India’s Hotel and Restaurant sector is benefiting from India’s₹

relatively strong economic growth, stable political scenario, foreign investment, rising incomes,

high aspiration level, a young population, and changing consumer consumption patterns. While

opportunities for foreign food exporters in the sector are improving, the market for imported

food products continues to be relatively small due to high tariffs, ongoing import restrictions, and


strong competition from domestic foods. Furthermore, India’s fragmented and multi-layered

food supply chain system continues to slow the growth of the modern food service sector.

However, investment in supply chain infrastructure and logistics presents a significant

opportunity as the retail and HRI sectors modernize, creating greater demand for safe and

efficient product delivery from port or farm to fork.

Market Segmentation

Patna being a tier-2 city is on a verge of development is almost every field. In the last decade this

city has recorded a tremendous all-round growth and development. A large percentage of

restaurant and hotels in Patna is unorganized and is captured by street stall and kiosks

maintaining low hygiene and low standard and using cheaper raw materials for the preparation of

meals. They are considered as a hangover place for the food lovers in different localities of Patna

such as Maurya lok, places around Gandhi Maidaan and other places. The organized sector

includes full service restaurant, bars and lounge, kiosk and carts and quick service restaurants.

There are many full service restaurants and bar in Patna like The Panache, The Maurya, Lazeez,

Mezbaan, Mamta, Purple Lounge and many more who are well known for their food and

services.

SWOT Analysis :

Strengths

o Enhanced milk production with consequently increased availability of milk.

o Improved purchasing power of the customer.

o Improved transportation facilities for movement of milk and milk products.

o Large number of dairy plants (cooperative).

o Vast natural resources offer immense potential for growth and development of dairying.


o Large number of Livestock in Bihar.

o Involves around six lakh farmers and provides indirect employment to many others.

Weaknesses:

o Seasonal fluctuations in milk production pattern.

o Species-wise variation (buffalo, cow, goat etc.) in milk quality received by milk plants.

o Lack of marketing avenues for the dairy produce.

o Lack of good infrastructure and modern techniques.

Threats:

o Introduction of foreign products in Indian market. Increasing chemical contaminants as well

as residual antibiotics in milk.

o Poor microbiological quality of milk.

o Excessive grazing pressure on marginal and small community lands resulting in complete

degradation of land. Extinction of the indigenous breeds of cattle due to indiscriminate use of

crossbreeding programmes to enhance milk production.

• The liberalization of the Dairy Industry is likely to be exploited by multi-nationals. They will be

interested in manufacturing milk products which yield high profits. It will create milk shortage in

the country adversely affecting the consumers.

Opportunities

• Established and expanding market for traditional dairy products.

• Increasing demand for fluid milk as well as value added products. By product Utilization for

import substitution.

• Employment generation and rural development.

• Growing demand for milk and milk products.


• Availability of large resources of unconventional feeds and fodders.

• Availability of animal production technologies for faster development and effective

implementation.

• There should be an integrated structure of marketing for milk and milk products.

• Integrated structure for livestock marketing through regulated markets.

• Improved collection of data on contract basis through agencies.

• Development of software for project formulation for dairy enterprise.

Ansoff’s matrix

Ansoff’s matrix suggests four alternative marketing strategies which hinge on whether products are

new or existing. They also focus on whether a market is new or existing. Within each strategy there

is a differing level of risk. The four strategies are:

1. Market penetration – This involves increasing market share within existing market

segments. This can be achieved by selling more products/services to established

customers or by finding new customers within existing markets.

2. Product development – This involves developing new products for existing markets.

Product development involves thinking about how new products can meet customer

needs more closely and outperform the products of competitors.

3. Market development – This strategy entails finding new markets for existing products.

Market research and further segmentation of markets helps to identify new groups of

customers. It may also be known as Market Extension. In this strategy, the business sells

its existing products to new markets. This can be made possible through further market

segmentation to aid in identifying a new clientele base. Here, same is the case with

paneer being an established product in a new market of hotels and restaurants.


4. Diversification – This involves moving new products into new markets at the same time.

It is the most risky strategy. The more an organisation moves away from what it has done

in the past the more uncertainties are created. However, if existing activities are

threatened, diversification helps to spread risk.

Data Analysis:

Methodology:

Study of Research problem

Statement of the problem

This study finds the Consumption(share) of Sudha paneer in the hotels and restaurants of Patna

town.


Paneer

Hotels

and

Restauran

Hotels and

Restaurants

Objectives of Study

The main objective of this project is to find the market share of Sudha paneer in

restaurant and hotels of Patna town.

To identify the preference of the hotels and restaurant owners regarding the Paneer

procurement in the prepration of Paneer based meals in their hotels and restaurant.

To take the feedback from the Owners and Chefs that or why not they are using the

Sudha paneer.

To identify the factors which are responsible in the purchasing process of paneer.

To find the target market for Sudha paneer.

Limitations of the Study:

It was very difficult to make people to participate in data collection due to their busy

schedule.

The time factor was constrained.

The feedback provided by them may or may not be true, etc.

Research methodology

Research Design: Descriptive

Data Sources:

Primary Data: Questionnaire


A market survey was done on the basis questionnaire consisting of 15 questions.

Secondary Data: Data given by COMFED office .

Research Tool: Questionnaire, Ms Excel, SPSS etc.

Sampling Methodology:

Sample Frame: Hotels and Restaurants in Patna with a minimum consumption o 10 kg's

of Paneer per day.

Sample Size:47

Sampling Method: Field work

Questionnaire development and pretesting

The questionnaire was developed to know the preferences of owners and chefs of different hotels

and restaurants about the Sudha paneer. It was a mixture of open ended and close ended

questions both. The responses were recorded on a likert scale ranges from 1 to 5, i.e. strongly

agree to strongly disagree. A pretesting was done by cognitive laboratory interviews with four

members of a focused group who shared their opinion.

Analysis of Data

Analysis of data was done on MS-excel and SPSS software.

Reliability test:

The initial step was to find the reliability of data collected for the Factor analysis. The reliability

test is done on analyzing the value of Cronbach's alpha .

Cronbach's alpha Internal consistency

α ≥ 0.9 Excellent (High-Stakes testing)


0.7 ≤ α < 0.9 Good (Low-Stakes testing)

0.6 ≤ α < 0.7 Acceptable

0.5 ≤ α < 0.6 Poor

α < 0.5 Unacceptable

Result: The following output were obtained and interpreted for the analysis of data.

Case Processing Summary

N %

Cases

Valid 47 100.0

Excludeda 0 .0

Total 47 100.0

List wise deletion based on all variables

in the procedure.

Reliability Statistics

Cronbach's

Alpha

Cronbach's

Alpha Based

on

Standardized

Items

N of Items

.676 .676 6

Interpretation


The value of Cronbach's Alpha obtained in the output was 0.676 which is greater than 0.6, which

confirm the reliability of the data for further analysis.

Factor Analysis

Factor analysis aims to reduce the number of variables by giving the most prominent variables

which simplifies the data and used for analysis in project related to market research. The detailed

analysis of data is done using Factor analysis using SPSS and the graphs and charts obtained

from the analysis of the questionnaire. Sudha is a well known and well established dairy brand in

Bihar and it has a good customer base. Factor analysis gives the answer to the manufacturer that

what exactly makes a consumer to buy their product. The valid factors which came out with

discussion from the consumer and the manufacturer were as follows:

Brand Image

Taste

Freshness

Availability

Price

Packaging

Purity

Results and Interpretation of the SPSS output:

Kaiser-Meyer-Olkin(KMO) measures the sampling adequacy. Values between 0.6 and 1.0

indicates that the factor analysis is appropriate for using as the sample data are adequate enough.

The value of KMO obtained is 0.638, which means that further calculation can be done.


Bartlett's Test of Sphericity sig test examines the hypothesis that the variables are correlated in

the population or not. The value of Bartlett's Test of Sphericity sig. is required to be less than

0.05, and the obtained value for the same is 0.00. This allows to reject the null hypothesis of no

correlation between the variables. In other words, the correlation matrix is an identity matrix.

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy..638

Bartlett's Test of

Sphericity

Approx. Chi-Square 51.973

df 15

Sig. .000

Correlation Matrix:

Correlation Matrixa

Quality Price Taste Freshness Purity Brand

Correlation

Quality 1.000 .096 .381 .308 .334 .304

Price .096 1.000 .313 -.004 .020 .170

Taste .381 .313 1.000 .353 .208 .511

Freshness .308 -.004 .353 1.000 .424 .430

Purity .334 .020 .208 .424 1.000 .017

Brand .304 .170 .511 .430 .017 1.000

Sig. (1-tailed) Quality .261 .004 .018 .011 .019

Price .261 .016 .488 .448 .126


Taste .004 .016 .008 .080 .000

Freshness .018 .488 .008 .001 .001

Purity .011 .448 .080 .001 .454

Brand .019 .126 .000 .001 .454

A correlation matrix is triangle matrix stating the correlations between all possible pairs of

different variables used in the analysis. The diagonal elements of the matrix are 1 and are usually

omitted.

Eigen value:

The Eigen value represents the total variance explained by each factor

Total Variance Explained

Componen

t

Initial Eigen values Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings

Total % of

Variance

Cumulative

%

Total % of

Variance

Cumulative

%

Total % of

Variance

Cumulative

%

1 2.386 39.759 39.759 2.386 39.759 39.759 1.862 31.034 31.034

2 1.192 19.863 59.622 1.192 19.863 59.622 1.715 28.588 59.622

3 .897 14.946 74.568

4 .694 11.559 86.127

5 .476 7.930 94.057

6 .357 5.943 100.000

Extraction Method: Principal Component Analysis.


Component Matrix:

The two important components obtained from the Component matrix with values greater than 0.7

are "Taste" and "Purity" with values .745 and .767 respectively.

From the above data we can see that the "Price" factor is negatively affecting the sales.

Factors Label

Factor 1 Purity

Factor 2 Taste


Rotated Component Matrixa

Component

1 2

Quality .611 .317

Price -.209 .706

Taste .767 .745

Freshness .766 .212

Purity .794 -.131

Brand .604 .707

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 3 iterations.

Table7: Factors obtained after Factor analysis.

Screen plot.

A screen plot is a plot of the Eigen values against the number of factors in order of extraction.


Market Research:

After doing some number crunching on Data collected from the questionnaire by the application

of Ms-Excel , the following interpretation were drawn:

Q.1. How much is the daily consumption of Paneer in your restaurant?


This question was asked to know the total consumption of paneer in the hotel and restaurant

sector in Patna. From which the share of each company was calculated.

Sudha16%

Others24%Self made

60%

Q.2. If self made ,then from where do you procure the milk?


Company Consumption

in kg

Sudha 195

Others 295

Self made 750

Total 1240

Company Number of

Counts

Sudha 3

Others 12

Self made 32

Company Number of counts

Sudha 24

Others 7

Raj 2

Sudha73%

Others 21%

Raj6%

Company Number of counts

Sudha 24

Others 7

Raj 2

From the above diagram it can be depicted that Sudha milk is used by 73% of the users who uses

self made paneer.

One of the reason may be that production and yield of self made paneer costs low as compared

to buying the Sudha paneer. Prduction of paneer is a easy process and can be made easily at a

lower cost too.


Q.3. If not Sudha, then why do you use others ?

Price80%

Overall qual-ity9%

Taste9%

Others2%

It is very much clear from the pie chart above that 80% of the respondents are using other paneer

because they feel taht the price of Sudha paneer is very high. Only 9% of the respondents thinks

that the overall quality and taste of Sudha paneer is not good. Price is a major reason for which

self made paneer is preferred over Sudha and Amul .


Attribute Number of Counts

Price 35

Overall quality 4

Taste 4

Others 1

Q.4. How did you came to know about these products?

Attribute Number of Counts

Word of Mouth 13

Advertisement 31

Promotional Scheme 3

From the above data which is collected from the questionnaire, 'Advertisement' is found to be

the main source of promotion for sales of Sudha paneer .

Q.5. Does advertisement affect your buying?

Yes 72%

No 21%

Can't Say6%

From the above pie chart it can be depicted that advertisement plays a major role in decision

related to purchase of any product by the customers.


Yes 34

No 10

Can't Say 3

Q.6. If yes, then which type of promotional advertisement catches your eyes?

Video

Ad-ver-tis-men

t56%

Print Media18%

Bill Boards and Hoard-ings26%

Video advertisement comes out to be the most preferred medium of advertisement . 56% of the

respondents like video adds followed by Billboards and hoardings(26%) and Print media (18%) .

Q.7. If Sudha launches flavoured Panner, then you will buy it or not?


Attribute No' of

counts

Video Advertisment 19

Print Media 6

Bill Boards and

Hoardings

9

Yes 87%

No4%

Can't Say9%

This was an imaginary question completely based on the thinking, perception and liking of the

respondents. And surprisingly 87% showed their interest in flavored paneer (if Sudha launches

it) .

FINDINGS

The contribution in daily consumption of Sudha paneer in the segment of Hotel and

Restaurant sector in Patna town is only 16% which is very low.

Only 6% of the Hotels and Restaurant are using Sudha paneer.

In factor analysis the Price factor is negatively affecting the sales, i.e. many of them are

not using Sudha paneer because they feel that the price of Sudha paneer is high as

compared to self made and other local players.

73% of the self made users are using Sudha milk for the preparation of paneer .


Attribute No' of

counts

Yes 41

No 2

Can't Say 4

72% of the respondents are influenced by the advertisement of any form and out of these

72% , 56% are influenced by Video Advertisment.

If Sudha launches Flavored paneer , 87% of the respondents showed their interest in

buying it.

While conducting survey some of the respondent showed their interest in Sudha and

were ready to become the regular customer of Sudha.

It is found that the main competitors i.e. Amul and Raj dairy have also very low market

share.

RECOMMENDATIONS:

Market expansion : Hotel and Restaurant industry is the emerging sector in terms of

consumption of dairy products. Milk products based menus attract a lot of food lovers.

Sudha may focus more on this sector as there is a lot of scope to increase their market

share by the first mover advantage strategy.

Communication adaption : Sudha may develop a direct marketing system focusing

especially on the Hotel and Restaurant in and outside Patna.


Advertisement : The current era of marketing the products is highly influenced by

advertisement in any form. Many national and local dairy companies are doing their

promotion on T.V,telephones, Print media, e-media etc. Sudha already promotes it

product in many ways but it may increase its advertisement via Videos on television,

news paper, billboards etc focusing the segmented market .

Public relation programs : Sudha may sponsor different events and contests organized

in hotels and restaurant like cookery shows, New year and Christmas celebration parties

etc. Amul is sponsoring T.V shows like Amul Master Chef to increase their visibility.

Product invention : Sudha may manufacture new paneer based product like flavoured

paneer in order to capture the market.Bricks of 5kg, 10 kg and more may be made for

especially for the bulk users which would cost low for both the company and users.

Sales promotion : In order to increase the market share in the Hotel and Restaurant

sector, the company may offers discount on price for the bulk and regular buyers.

Telemarketing : Sudha may launch an App from the marketing of its product which may

be used for ordering and payments along with other information and offers.

CONCLUSION:

The share of Sudha paneer is very low in hotel and restaurant industry in Patna. This issue needs

a prime focus by the company. According to the customer analysis, Purity and Taste are the

leading factors which can be attributed to the current sales of Paneer in Hotels and Restaurants of

Patna. Price is a major drawback as a result of factors analysis. It is imperative that SUDHA

should keep up the purity and taste and uphold its brand image.As per the consumption of Paneer


in hotels and restaurant Sudha is not preferred because of Price factor. Sudha is not been able to

convert these sectors as a loyal customer.

There is vast scope of improvement and development of new pricing and marketing strategy

which needs to be implemented very shortly to capture and tap this promising and untouched

market. So, now along with the marketing of its star product i.e. milk, it's time for company to

focus on its milk products also. Many foreign and national dairy companies like Amul, Nestle,

Mother Dairy are entering in Bihar. In the coming years it is expected to be throat cut

competition not only on country level but also on state and district level.

REFERENCES:

https://www.google.co.in

http://www.nddb.org

http://www.patnadairy.org

http://www.sudha.coop


http://www.sudha.coop/

http://www.patnadairy.org/

http://www.nddb.org/

https://www.google.co.in/

ANNEXURE 1

QUESTIONNAIRE

Name of the Restaurant/Hotel: ______________________________________________

1. How much is the daily consumption of Paneer in your restaurant?

______________________________________


2. Which brand of Paneer do you use?

(a) Sudha (b) Amul (c) Self made (d) Others

3. If slef made ,then from where do you procure the milk?

(a) Sudha (b) Amul (c) Raj Milk (d) Others

4. If not Sudha, then why do you use others brands?

(a) Price (b) Quality (c) Availability (d) Taste (e) Others

5. What attribute makes you to use Paneer of Sudha?

(a) Price (b) Quality (c) Availability (d) Taste (e) Others

Have you ever used the Sudha Paneer, If yes then please rate the following five questions on a

likert scale (1- completely agree, 5- completely disagree);

6. The quality of Sudha paneer is good.

(a) 1 (b) 2 (c) 3 (d) 4 (e) 5

7. The price of Sudha paneer is high.

(a) 1 (b) 2 (c) 3 (d) 4 (e) 5

8. Paneer of Sudha tastes good.

(a) 1 (b) 2 (c) 3 (d) 4 (e) 5

9. Vacuum packaging keeps the paneer fresh.

(a) 1 (b) 2 (c) 3 (d) 4 (e) 5

10. There is no harmful additives in sudha paneer.

(a) 1 (b) 2 (c) 3 (d) 4 (e) 5

11. The brand name of Sudha assures a good quality product.

(a) 1 (b) 2 (c) 3 (d) 4 (e) 5


12. How did you came to know about these products?

(a) Advertisements (b) Friends advise (c) Word of mouth (d) Others

13. Does advertisement affect your buying?

(a) Yes (b) No (c) Can't say

14. If yes, then which type of promotional advertisement catches your eyes?

(a) Print media (b) Video ad. (c)Billboards & hoardings (d) Others

15. If Sudha launches flavoured Panner, then you will buy it or not?

(a) Yes (b) No (c) Can't say

Any suggestions for the company to improve its satandards.

____________________________________________________________________________

______________________________________________________________________

ANNEXURE 2

Milk Products

S. No. Milk Products S. No. Milk Products

1. Ghee 200 ml (Poly) 30. Rasogulla 100 gm


2. Ghee 500 ml (Poly) 31. Rasogulla 250 gm

3. Ghee 500 ml

(Cartoon)

32. Rasogulla 500 gm

4. Ghee 15 Kg (Tin) 33. Rasogulla 1 Kg Tin

5. Table butter 50 gm 34. Rasogulla 5 Kg Jar

6. Table butter 100

gm

35. Rasogulla 10 Kg Jar

7. Table butter 500

gm

36. Gulab Jamun 100 gm

8. Paneer 100 gm 37. Gulab Jamun 250 gm

9. Paneer 200 gm 38. Gulab Jamun 500 gm

10. Paneer 500 gm 39. Gulab Jamun 1 Kg Tin

11. Lassi 200 ml 40. Gulab Jamun 5 Kg Jar

12. Mango Lassi 200 ml 41. Gulab Jamun 10 Kg Jar

13. Matha 200 ml 42. Balusahi 100 gm

14. Misti Dahi 100 gm 43. Balusahi 250 gm

15. Mango Dahi 100 gm 44. Balusahi 500 gm

16. Plain Dahi 200 gm 45. Balusahi 1 Kg Tin

17. Plain Dahi 400 gm 46. Balusahi 5 Kg Jar

18. Plain Dahi 500 gm

(P)

47. Balusahi 10 Kg Jar

19. Plain Dahi 5 Kg Jar 48. Surbhi 100 gm


20. Plain Dahi 16 Kg Jar 49. Milk Cake 100 gm

21. Plain Dahi 18 Kg Jar 50. Milk Cake 250 gm

22. Flavoured Milk 200

ml (Kesar/Elaichi)

51. Kalakand 100 gm

23. Flavoured Milk 200

ml (C)

52. Kalakand 250 gm

24. Peda 100 gm 53. Sugar Free Kalakand 100

gm

25. Peda 250 gm 54. Sugar Free Peda 100 gm

26. Khoa Mithai 100 gm 55. Soanpapdi 250 gm

27. Khoa Mithai 250 gm 56. Soanpapdi 400 gm

28. Khoa Plain 500 gm 57. Soanpapdi 2 Kg Jar

29. Gift Pack 1000 gms 58. Plain Dahi 2 Kg Jar

ANNEXURE 3

OTHER DETAILS

Unit wise Milk Procurement

(in '000 Kgs per day)

Milk Union/

Unit

1987

-88

1997-

98

2003-

04

2006-

07

2010-

11

2011-

12

Barauni 20.5 65.93 135.0 173.6 333.08 314.12


7 0 9

Muzaffarpu

r

10.7

7

24.43 52.84 87.13 118.13 115.12

Samastipur 7.44 32.00 69.86 129.8

5

248.13 250.99

Patna 30.1

8

56.18 102.6

6

157.3

3

221.23 210.15

Shahabad - 8.77 29.99 45.41 123.75 129.44

Vikramshil

a

1.41 2.81 3.27 7.78 35.05 35.73

Gaya .68 .0.15 3.55 2.42 10.76 7.50

Kosi - - - - 6.29 7.13

Ranchi - 5.35 6.06 4.78 4.95 4.74

Total 71.0

5

213.1

9

403.0

0

608.3

8

1101.3

8

1074.9

2


Processing Capacities

Name of the Plant Capacity(TLPD) Management

Patna 150.0 VPMU

Barauni 300.0 BMU

Muzaffarpur 150.0 TMU

Samastipur 250.0 MMU

Arrah 100.0 SMU

Jamshedpur 100.0 COMFED

Ranchi 100.0 COMFED

Bokaro 100.0 COMFED

Bhagalpur 60.0 COMFED

Gaya 35.0 COMFED

Purnia 10.0 BMU

Kaimur 10.0 SMU

Gopalganj 10.0 TMU

Darbhanga 20.0 MMU

Biharsharif 400.0 COMFED

Total 1795.0

Milk Chilling Centres


Chilling centre Capacity(TLPD) Mgmt.

Hajipur 60.0 VPMU

Sitamarhi 20.0 TMU

Khagaria 40.0 BMU

Rosera 20.0 MMU

Kochas 10.0 SMU

Dumraon 10.0 SMU

Motihari 20.0 TMU

Total 180.0

Bulk Coolers

Mgmt. Nos. Capacity(TLPD)

VP Milk Union 34 97.0

DR Milk Union 22 89.0

Mithila Milk Union 19 85.0

Vikramshila

Milk Union

17 57.0

Tirhut Milk Union 26 41.5

Shahabad Milk Unio

n

18 47.0

Magadh Dairy

Project

8 32.0

Kosi Dairy Project 7 32.0


Total 151 480.5

Other Plants

Plant Capacity

CFP, Patna 100 MTD

CFP, Ranchi 100 MTD

CFP, Kanti,Muz'pur 60 MTD

Ice-cream plant,Patna 3TLPD

ANNEXURE 4


COMFED progress report

Description 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15Committes Formed 7369 8561 9760 11638 13691 11675 18385Committes working 4187 6068 6937 8823 10524 12654 14189Committes registered 2929 3237 3651 3917 4943 5420 5754Membership (in lakhs) 3.74 4.63 5.33 6.29 7.59 8.73 9.42Avg. Milk procurement ( in lakhs litres per day) 4.17 7.39 11.01 10.75 12.45 14.94 16.9Artifitial isemination centres 1279 1465 1783 2021 2329 2897 3110Artifitial Insemination done(in lakhs) 7.44 9.53 11.34 11.85 15.66 18.44 20.3Vaccination (in lakhs) 8.66 16.36 14.97 16.25 17.73 22.81 15.53Cattle fedd distribution(in mt) 272.78 201.32 205.36 488.19 757.14 885.61 930.93Fodder distribution (in mt) 41792 57546 59297 61097 61088 54285 56143Retail outlets 6726 7122 7677 8388 9558 10944 12299Milk marketed(in lakhs litres per day) 6.22 6.96 7.21 8.17 9.2 10.76 11.52Ghee marketed(in lakhs litres per day) 680 981 1270 1329 1717 1638 1756Peda marketed(in lakhs litres per day) 568 736 770 745 1242 1273 1173Paneer marketed(in lakhs litres per day) 1054 1701 1936 2090 3022 3087 3284Plain Curd marketed(in lakhs litres per day) 1684 2482 2857 3252 4628 6003 6492Gulab marketed(in lakhs litres per day) 268 336 463 566 1105 1331 1160Ice cream marketed(in lakhs litres per day) 332 472 585 841 1083 1321 1702


COMFED SIP

Documents

Transcript of COMFED SIP