Come Together Right Now: Crowdsourcing and Cross-promoting Great Social Media Content
-
date post
14-Sep-2014 -
Category
Education
-
view
308 -
download
0
description
Transcript of Come Together Right Now: Crowdsourcing and Cross-promoting Great Social Media Content
Come Together,Right Now
CASE DISTRICT II CONFERENCE
February 10, 2014 #CASE2Bmore
Cross-promoting
and Crowdsourcing
Great Social Media Content That Inspires People to Care
about Your Institution
* #instaFrostburg by Instagram’s @hnoreddine
A Little About Us
Becca Ramspott@beccaramspott
Communications Specialist Frostburg State University
Kyle Gunnels@kgunnels
Senior Project DirectorTVP Communications
What We’re Here to Talk about:
• Social Media: A Shifting Paradigm• Why Crowdsource and Cross-
promote?• Things to Remember• Case Study: Ithaca College• Case Study: Frostburg State
University• Questions/Comments
Social Media: A Shifting Paradigm• Social media is not an “add on”
• More than just PR…community building
• No longer limited by need for super-polished content…spontaneous, authentic, personal, shared creativity
• No longer one-way pushing out of press releases and announcements…it’s a conversation
Social Media: A Shifting Paradigm
• Not just all Facebook all the time, but an ever-changing digital landscape, where users move from one social media site to another
• Not just text … pictures, pictures, pictures—the need to see and be seen
• Content is voluntarily shared in the public sphere
* #instaFrostburg selfie by Instagram user @ohmymander
Social Media: A Shifting Paradigm
• Do not get overwhelmed…you don’t have to ‘sample’ everything, in fact, you shouldn’t!
Social Media Part of Bigger Picture in How Higher Education is Changing
• We need to remain nimble with constant changes, but never lose sight of our institutional goals
• Be relevant to what your constituents need and want—be willing to evolve strategically
• Our students, faculty, staff, donors, parents and friends are the backbone of our universities’ futures; we need to create a collective sense of ownership
Why Crowdsource and Cross-promote?
• Many of us are short on time, staff and resources
• Old school versus new school
• Change is the only constant in social media: We have to be nimble!
• Digital engagement is about creating conversations between different groups of people
Why Crowdsource and Cross-promote?
• Build relationships across campus
• Engage prospective students, current students, alumni, media and more
• Establish sense of good will with your audiences
• Create content to use for different purposes
Use crowdsourced content and strategically cross-promote content between different communities!• Help people feel emotionally invested in how your
institution is telling its story by acknowledging their creativity, taking advantage of their talent
• Renewed sense of discovery, visual storytelling, digital engagement among different campus constituents
• Convenient content sharing among different constituents
• Fosters sense of campus-wide awareness and support for social media, conveys buy-in
• Provides campus with educational outreach opportunities (workshops, webinars, resources)
• Teaching, mentoring and learning from students
Build a team of campus-wide constituents to spearhead social media best practices
Tips for Curating Content, Conversations• LISTEN to what’s out there—what people are
saying about your brand and where they’re saying it
– Socialmention.com (<<< FREE!)
– Statigram
– Hootsuite/Tweetdeck “Mentions” feature
– Brand monitoring/listening tools like Radian6
– Students, students, students!!
Tips for Curating Content, Conversations• Have a strategy, but STAY NIMBLE and BE
CREATIVE
– Think smart, simple, creative and shareable—ensure potential reward is worth the effort
– Be willing to let go of projects that aren’t working or no longer serve your institution’s goals
– Make sure whatever content you’re curating and creating supports institutional goals
Integrated Marketing
• Remember to promote social via traditional
– Add links to social media in email signatures
– Highlight social media on related print materials
Ithaca College
Life at Ithaca College: #IClife
• “Ten disposable cameras. Five locations. One authentic view of a day at Ithaca College.”
Frostburg State University
Frostburg State University• VERY small shop
• Limited resources: no full-time videographer or photographer on our staff
• No budget for specific campaign projects: Yay, grants! : )
• Support from senior leadership to take risks, try new ideas>>> Creative problem solving >>> Less red tape >>> Close-knit campus community =
familiarity with available resources
Frostburg’s Foray Into Social Media
#instaFrostburg
#instaFrostburg
#instaFrostburg
#instaFrostburg
Crowdsourcing and Cross-promotion in Peru #fsucobperu
Meet a Bobcat: Multi-platform Enrollment Communications, Outreach
Using Meet a Bobcat to Encourage Conversations, Discovery All Over Web
Cross-promote content across Web for a collective, mobile conversation
Cross-promote content across Web for a collective, mobile conversation
Crowdsourcing as shorthand for campus leadership/buy-in
• Frostburg’s Social Media Group not just limited to marketing people—includes representatives from admissions, athletics, faculty who teach with social media
• Shared vision of digital engagement > Being on the same page by setting priorities and sharing resources, cross-promoting key events
Create resources to educate and empower your campus …
• eFrostburg Community (downloadable marketing guide, guidelines on personal versus professional use, etc.)
• Frostburg SAID for students
• Everyone is an ambassador of your institution online and off
Questions? Comments?
Keep the Conversation Going
Becca [email protected]@beccaramspottwww.linkedin.com/in/beccaramspott
“Higher Ed Reads” on Pinterest
Kyle [email protected]
kgunnels
Resources
eFrostburg Community: www.frostburg.edu/socialmedia
Frostburg SAID: http://frostburgsaid.tumblr.com/
“Studying Abroad with Social Media” (by Becca Ramspott)http://tvpcommunications.com/studying-abroad-with-social-media/
“Teaching Digital Identity” (by Becca Ramspott)http://www.insidehighered.com/views/2014/02/10/essay-need-colleges-engage-students-their-digital-identities
“Creating a Student Social Media Army at Ithaca College” http://meetcontent.com/blog/creating-a-student-social-media-army-at-ithaca-college/
Higher Ed Live: “Social Media Student Teams”http://higheredlive.com/social-media-student-teams/