COM 301 Business Major Proposal “Enhancing the Business Program” Wisconsin Lutheran College By...
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![Page 1: COM 301 Business Major Proposal “Enhancing the Business Program” Wisconsin Lutheran College By James Eagle Jr.](https://reader035.fdocuments.in/reader035/viewer/2022062401/5a4d1b587f8b9ab0599aa189/html5/thumbnails/1.jpg)
COM 301
Business Major Proposal“Enhancing the Business Program”
Wisconsin Lutheran College
By James Eagle Jr.
![Page 2: COM 301 Business Major Proposal “Enhancing the Business Program” Wisconsin Lutheran College By James Eagle Jr.](https://reader035.fdocuments.in/reader035/viewer/2022062401/5a4d1b587f8b9ab0599aa189/html5/thumbnails/2.jpg)
Proposal Outline
Summary of why I am proposing.
Business Requirement overview
Proposed options for the Business Program
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Proposal Explanation
Survey to Calc. Only offered in Spring
300 level finance courses prerequisite: Mat 210 Mat 210: Collateral course requirement Result: Cannot take simultaneously & changed
emphasis
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Proposal plan to enhance the Business Major
Add a required 2 courses or 6 credits to each emphasis.
Require and IT or Web design class.
Require an internship for Seniors.
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Business Administration Requirements
A. Core Courses: BUS 181, 182, 210, 220, 240, 250, 301, 303, and 480.B. At least 12 credits from one of six emphasis areas.C. Collateral Courses: COM 201, 211, 301, MAT 117 (or MAT 351 and MAT 352), MAT 210 (or MAT 221), PHI 102. - 19 classes = 58 credits
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2 courses or 6 credits to each emphasis
Average # of credits required for Business Majors is 55-65 credits.
Explore and specialize in emphasis Opportunities Competitive advantage over other local schools Average # of credits to complete an emphasis
in Milwaukee area is 12 credits
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2 courses or 6 credits to each emphasis cont.
Implementation Reduction of general education requirements. Possible areas: Theology, or Humanities
Average general education 32 credits WLC: 62 credits UWM: 21 credits
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Digital marketing or Web design class
Current web design classes: Web design, computer design, Graphic
design, and a topics: social media Rapidly growing major Required in most Milwaukee schools UWM: Core curriculum - Information to
technology class
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Digital marketing or Web design class cont.
Marketing majors have an advantage in advertising 30% have taken web design classes 260,000 jobs in web and graphic design Average pay 2013: $44,000
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Digital marketing or Web design class cont.
Should Business Majors be required to take a type of web or graphic design class?
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Digital marketing or Web design class cont.
Implementation
: Put in place as a collateral course
Make as a business program requirement
Move around some general education
requirements
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Internship
#1 reason: experience - Of the workers who graduated from college in the past two years,
41 percent say they are underemployed and working in jobs that do not require their college degrees
- nearly 63 percent of recent graduates said they will need more training in order to get the job they want.
56.6% are hired
by the National Association of Colleges and Employers
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Internships cont.
37.7 of students have or have held an internship
Advantages Experience WLC well reflected Earned credits Early entrance to a position
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Internship cont.
Implementation Mandate in the core curriculum Senior standing Job description must match emphasis
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Summary of Proposal Plan
Adding 2 classes or 6 credits to each emphasis will allow students to specialize in their major.
Requiring a web design course will be very beneficial to those with marketing emphases.
Requiring a Internship will benefit seniors seeking potential careers, and reflect the values of WLC.
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Questions?