Colour Scheme Ideas

-Why I made my decisions? Sofia Howarth

Why?

All these pastel and neutral colours go well together and look very appealing, modern and stylish. The majority of the colour tend to be associated more with women, which was my main as they are primary target audience, However half of the colours can also be associated with males, which symbolises my second target audience of males. However caters less for them as they are secondary. This is because the minority of these colours aren’t specifically gender orientated meaning can appeal/symbolise both genders.

As my magazine is regional It was essential for me to find colours that appeal to a big audience of people. In addition to this I used gender specific colours to a certain extent so that my primary target audience knew I was aiming at them in particular. Creating a strong connection/link with them from the start implying they will feel important and superior when it comes to my product. I decided that I would use lots of different colours along side the colours black and white to enforce a sense of professionalism, calming, class yet still appeal to audience. In order to catch the attention of readers I will use colours in a bold and dominant way so that my features will be seen from a far whilst on a shelf with other lifestyles magazines. Also I have noticed I am the only lifestyle magazine that uses such unique, pastel and modern colours within their colour scheme. This should an effective way to stand out from opposition as my magazine will automatically look different to others currently on the market.

Colour scheme two- why?I decided to have a second colour scheme which I will relay on to make information stand out, such as important and ritual text what I desperately want my audience to take notice of. All these colours fit within pastel colour styles as I like how modern and soft they look. However I might have to increase brightness of colours so that it features are more bold and visible to audience, without interference from other colours used in the magazine. All of these colours are seen as primary colours and aren’t specifically gender orientated meaning can appeal/symbolise both genders.

I chose to incorporate a variety of colours into my magazines as lifestyles magazine consists of many different genres, article types and aspects. Therefore I wanted enough colours in my palette to symbolize each and every aspect individually to show importance and relevance to topics. Also by using a mixture of different colours I have allowed myself to show a larger scape to work with, which will benefit my final magazine style.