Color Maket

7/27/2019 Color Maket

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CONTENTS

CONTENTS PAGE NO.

. STUDENT DECLARATION 4

.PREFACE 5

ACKNOLEDGEMENT 6

PART -I

1. INDUSTRY SCENARIO 8

2. COMPANY PROFILE 10

*.DIATRIBUTION NETWORK 12

*.ACHIVEMENTS 13

* MAJOR BRANDS 18

PART -II

3. RESEARCH METHODOLOGY 21

* OBJECTIVE OF THE STUDY 25

* RESEARCH DESIDN 26

* SAMPLE DESIGN 27

* DATA COLLECTION 29

4. SCOPE OF THE STUDY 30

5. LIMITATIONS 32

6. DATA ANALYSIS & INTERPRETATION 34

7. SWOT ANALYSIS 60

8. RECOMMENDATIONS & SUGGESTION 65

9. FINDINGS 68

10.CONCLUSION 70

PART- III

11.ANNXURE 72


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* QUESTIONNAIRE 73

* LIST OF DEALER 77

* LIST OF CONSUMER 79

12.BIBLIOGRAPHY 80


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INDUSTRY

OVERVIEW


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INDUSTRY SCENARIO

Pidilite Industries Limited. The Group's principal activities are to develop,

manufacture and distribute chemicals and dyestuffs. The major business

segments are Consumer and Bazaar products and Industrial products: The

Consumer and Bazaar product segment includes adhesives, sealants, art

materials, construction chemicals and paint chemicals. These products are

used by carpenters, painters, plumbers, mechanics, households, students, and

offices. The Industrial product segment includes Industrial Adhesives,

Synthetic Resins, Organic Pigments, Pigment Preparations and Surfactants.

These products are consumed by various industries such as packaging,

textile, paint, printing ink, paper and leather. Brand names of the Group

include Fevicol, Dr. Fixit, Fevicryl Hobby Ideas, Silk Colours and Mould

and Paint Kits. The Group operates in India and other countries. On 27-Jan-

2005, the Group acquried 75% interest in Chemson Asia Pvt. Ltd.


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COMPANY

PROFILE


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COMPANY PROFILE

Since its inception in 1959, Pidilite has been a pioneer and market

leader in Craftsmen Products, DIY (Do-it-Yourself) Products and Industrial

Speciality Chemicals in India. Pidilite is amongst the leading companies of

India and its brand "Fevicol, Steelgrip, Acron, Dr. Fixit, Fevitite and M-

seal" are amongst the most trusted brands of India.

Product range of Pidilite includes Adhesives and Sealants, Construction and

Paint Chemicals, Art Materials, Industrial and Textile resins and Organic

Pigments and Preparations. Pidilite products conform to global quality

standards and are exported to developing and developed countries all over

the world.

The driving force behind our success is the consistent team work of

our over 2900 employees. Together with our shared value system of

commitment to excellence, closeness to customers and the spirit of

innovation we have been able to build bonds with our customers, dealers and

stake holders.


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DISTRIBUTION NETWORK

Market or distribution channel decisions are the most complex ones

and challenging for any company. Each channel system creates a different

levels of sales results as well as cost. Distribution system is a key external

resourse, most companies use the following mode of distribution.


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YEAR ACHIVEMENTS

YEAR ACHIEVEMENTS

1959 Plants commissioned for Acron brand of pigment emulsion

1965 FEVICOL, established as carpenters preferred choice of synthetic

adhesive

1973 First company in India to start production of violet pigment

1984 Consumer Products Division is born. Plans to set up a nation-wide

distribution chain

1989 Fevicryl acrylic colours transform fabric and multi-surface painting

market

1993 Pidilite makes a maiden public offering of equity shares

1995 Plants in Mumbai & Vapi acquire ISO 9001; plant at Mahad acquires ISO

9002 certification

1997 Fevicol ranked among the Top 15 Indian brands (by FE Brandwagon Year

Book, 1997)

1999 "Ranipal", leading brand of optical whitener, acquired

2000 "M-Seal", leading brand of epoxy compounds, acquired

2000 Fevikwik fish commercial wins Golden ABBY for the best TV

Commercial of the Century in India

2000 Fevicol campaign wins Silver ABBY for the Campaign of the Century in

India


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2001 Dr. Fixit range of Construction Chemicals launched

2002 "Steelgrip", leading brand of PVC insulation tape in India, acquired

2002 At the 2002 Cannes Awards, considered to be the Oscar of the advertising

world, Fevicol 'Bus' TV commercial wins a Silver in the category for

Household Maintenance Products

2004 Pidilite has acquired the Roff' brand of Construction Chemicals

2005 The Company incorporated a wholly-owned subsidiary in Singapore ,

under the banner "Pidilite International Pte Ltd.", for its international

operations, encompassing the acquisition of overseas companies and joint

ventures.

2005 Pidilite has acquired Chemson Asia Pte Ltd, an existing Singapore-based

in the business of manufacturing waterproof coating and emulsion paints,

thereby adding to its existing, and rapidly-growing construction chemicals

and paints range.

2005 Taken over Jupiter Chemicals in Dubai.

2005 Pidilite has incorporated a subsidiary, namely "Pidilite Do Brasil

Desenvolvimento De Negocios Ltda" , in Sao Paulo, Brazil, on May 10,

2005, and a wholly-owned subsidiary, "Pidilite Middle East Limited" , as

an offshore company in the Jebel Ali Free Zone of Dubai on May 18,

2005, for its international operations.


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VALUES & VISION

Be a business leader by promoting innovation and achieving Global

Standards. Delight customers by offering quality products and services.

Instill a 'Can Do' attitude, nurture team spirit, learn continuously and achieve

a high level of employee satisfaction. Adopt ethical, safe and environment-

friendly practices.

QUALITY

The products that are designed to satisfy the needs and expectations of

customers are developed by dedicated Research & Development (R & D)

professionals and tested with end users before launching. Pidilite spends

fairly large resources on R & D of its products and processes. Pidilites team

of scientists at its six R & D laboratories has developed the entire range of

the Companys products. The quality of products is assured and supported

by well-defined, structured and focused quality assurance system that is

continuously audited and upgraded in line with in-house Quality Policy.

The state-of-the-art manufacturing facilities are located at Mahad,

Panvel and Taloja in Maharashtra and Vapi in Gujarat. The manufacturing

processes are precisely controlled and monitored. Its Industrial products

segment and four manufacturing units at Mahad A/22, Vapi 78, Vapi 23 and

Andheri are ISO-9001 certified by RWTUV. Even branded products in the

consumer and bazaar products category strictly follow quality parameters

defined under the Companys internally designed Pidilite Quality System

(PQS). Pidilite has implemented `Small Group Activities (Quality Circles),

Pragati (Kaizan) and `Sadachar under its Total Quality Management (TQM)


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programme. Divisional Functional Committee (DFC) and Profit

Improvement Plan meetings (PIP) at senior management level review the

performance of various core activities at Pidilite to further upgrade quality of

its products. Our dedication towards quality in all our products has made

Fevicol a household name and a fact well acknowledged. The Economic

Times (Brand Equity) ranked our brand `Fevicol at 25th among the top

brands in India.


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MISSION OF THE COMPANY

To assimilate, adapt and upgrade its technology base. To improve its

quality system, preces capabilities and ultimatel the product quality.

VISSION OF THE COMPANY

The company knows that customer is the person who hold the key to the

present and future. It is customer who must feel satisfied and as he is paying his

hard earned money so he must get what it is worth.


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WHY CUSTOMER SATISFACTION IS NEEDED?

Its the users of your products orservices who will determine your success.

Satisfy them and all will be well.

*******

Customers tell more people about bad experiences than about good ones.

*******

Its the ability to deliver consistently high quality service everytime that

brings customer back.

*******


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It customers dont leave satisfied with the service and their purchase they

wont come back.

*******

MAJOR BRANDS

Fevicol is synonymous with adhesives in India. Pidilite

offers an extensive range of consumer, craftsmen, engineering and

industrial adhesives under Fevicol brand name. Excellent quality,

extensive product range, close relations with customers and award

winning advertisement have made Fevicol one of the most trustedbrands in India and the largest selling adhesives brand in Asia.


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Pidilite USA Inc., wholly owned subsidiary of Pidilite,

acquired Cyclo brand in June 2006. The product range includes

maintenance, performance and appearance products for DIY (Do-it-

Yourself) and professional car care segment. Cyclo products are sold

in USA and over 50 other countries

Pidilite USA Inc., wholly owned subsidiary of Pidilite,acquired Sargent Art brand in June2006. Sargent Art has been selling

world-class art materials in USA for over 50 years. The products

range includes crayons, tempera colours acrylic colours, markers,

modeling clay and many other products.

Pidilite offers a range of hobby & craft products under

the Hobby Ideas brand name. The products are complemented with

book, videos and training workshops to make hobby fun and easy for

hobby enthusiasts. Pidilite has also opened Indias first chain of

hobby & craft retail stores under the Hobby ideas brand name. The

shops offer a large variety of hobby & craft products sourced from

around the world.


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Pidilite offers a wide range of constructions chemicals

under the Dr. Fixit brand name. The extensive product range is used

for waterproofing and repair for both new & old constructions. Dr. Fixit

is market leader in retail market of construction chemicals and the

products are available in all leading cement, hardware, tile and paint

shops

Pidilite acquired Roff brand in 2004. Roff is a pioneer

in construction chemicals in India and is well known for modern tile

fixing solutions like tile-on-tile and waterproof tile joints. Pidilite also

sells several construction chemicals under Roff name for application

in waterproofing, sealing, flooring, concrete treatment & plastering.

M-Seal is India's leading sealant brand. Pidilite offers

a range of sealants for sealing, joining & repairing applications for

both consumer & craftsmen market under M-Seal brand name. M-

Seal is also gaining acceptance in international market

ART METERIAL (STUDENT COLOURS)


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Best quality crayons for beginnersBetter grip

for child`s tender fingers. The first introduction of coloring material to a

child is through Wax Crayons. Colstar Wax Crayons have been speciallyshaped to improve eye-hand co-ordination & motor skills of a young child.

Available in different sizes, Colstar Crayons come in brighter & boldercolors.

Good Quality smooth crayons in bright shades

it can also be erased and sharpened. A delightful range of Plastic Crayons,

highly recommended for young children. Smooth, bright shades in round &

hexagonal shapes. Attractively packed in colorful printed boxe. Colstar comes

for hours of creative` fun for kids.


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RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

Research methodology is a systematic way, which consists of series of

action or steps necessary to effectively carry out research and the desired

sequencing of these steps. The marketing research is a process of involves a

number of interrelated activities which overlap and do rigidly follow a

particular sequence. It consists of the following steps.

1. Formulating the objectives of the study

2. Designing the methods of data collection

3. Selecting sample plan

4. Collecting the data

5. Processing and analyzing the data6. Reporting the findings


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OBJECTIVE OF THE STUDY

RESEARCH DESIGN

(DISCREPTIVE RESEARCH DESIN)

SELECT SAMPLE DESIGN

(CONVENCE SAMPLING)

DATA COLLECTION

(PRIMARY & SECONDARY)

DATA ANALYSIS

REPORTING OF FINDINGS


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OBJECTIVE

OF THE

STUDY


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1.OBJECTIVE OF THE STUDY

The objective of this project was to:

Analysis of Color market of Pidilite and other companies.

Perception of dealers and Customer.

To carry out the research for satisfaction level and awareness of the

customer about different services provided by company.

To understand the working of the organization as a management

trainee.

To help the company by the research work.

To estimate the success ofPidilite in Meerut.

And finally to take suggestions and requirements from the customers.

The various brands sold in meerut the marketing mix and strategy

adopted by them.

Strategy recommended to improve sale.


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2.RESEARCH DESIGN

A research design is the specification of methods and procedures for

acquiring the information needed. It is the over-all operational pattern or

frame work of the project that stipulates what information is to be collected

from which sources by what procedure.

Firstly the research design used to formulate the problem was

exploratory the objective of this research to find the comperative study of

colour market. Hance the research design which suited to achive the objective

of research is descriptive research design.

In my study, Descriptive research design are used because it provides

information in a described manner which is relevant to a research project in

this research design the objective of the study is clearly defined and have

accurate method of measurement with a clear cut definition.


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3.SELECT SAMPLE DESIGN

The sampling used was non-probability sampling the convinence method

was used to select the sample.

A Sample design is a definite plan for obtaining a sample from a

given population. It refers to the technique or the procedure adopted

In selecting items for the sample. The main constituents of the sampling

design below-

Sampling unit Comsumer & Dealer

Sample size 50


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AREA COVERED

These are the places where I have collected data related my research project

report

MEERUT;-

Sadar bazar

Lal kurti

Shastri nagar

Pandav Nagar

Abu lane

Budhana gate

Jail chungi

Tez ghadi


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DATA COLLECTION

Sample No. of respondent

Consumer 100

Retailer 100


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5.DATA COLLECTION

PRIMARY DATA

The primary data are those data which are collected afresh and for the first

time and happen to be original in character. The primary data to be collected

for the study are----

By interviewing to the Marketing people.

By structured questionnaire.

SECONDARY DATA:-

Secondary data are those data have already been collected by someone else

and which already had been passed through the statistically process. Thesecondry data to be collected for the study are ---

Annual reports of each news paper company.

Newspapers, magazines, journals, books.

By internet websites


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SCOPE OFTHE

STUDY


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SCOPE OF THE STUDY

My work was to analyse & study of Colour market. As Pidilite has

got significant position in the Colour market. According to my research

work Pidilite is at first position in student colour.

On the basic of my report the company can eliminate its short comings and

provide better product to the customers. My work provides the picture of my

real market situation of the Pidilite market which can prove to be a very

beneficial tool for the company.


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LIMITATION


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LIMITATIONS

The study was carried for a limited number of customers.

The responses given by the dealers and customers could have a

fragment of biasness.

The study is limited to Meerut Region.

Could talk to the customer of western U.P.only.

Should not waste time conversation with the customer who could not be

conclusive.

Could not take any action if the customer complaints about something

beyond my authority.


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INTERPRETATION

&

ANALYSIS


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DATA ANALYSIS

Data analysis refers to the computation of certain measures along with

searching for patterns of relationship that exist along data groups, as the

objective of study is already divided in to two main parts, thus the data

analysis of collected data is primary divide in to two divisions as the field is

completed and questionnaire have been received the task is to prepare the

Potential of colour.


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THE COLOUR WHICH CONSUMER PREFER MORE IN SUBHASH

BAZAR

ARCYLIC COLOUR 56 200

3D OUTLINER 90 200

PEARL/METALIC COLOUR 34 200

GLASS COLOUR 20 200

Figure1 ; This figure show different demand of color.The 3d color got

highest percentage & then aryclic colour is on second position .glass colouron third position pearl has fourth position in shubhash bazaar.Consumer

prefer 3d colour in that area.

28.0%

45.0%

17.0%10.0%

Acrylic colour

3d outliner colour

Pearl / Metallic colour

Glass colou


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THE COLOUR WHICH CONSUMER PREFER MORE IN

BUDHANA GATE


3D OUTLINER 56 200


GLASS COLOUR 39 200

Result ; This figure show different demand of .The aryclic colour gothighest percentage & then 3d colour is on second position .glass colour onthird position pearl has fourth position in bhudana gate.Consumer prefer

acrylic colour in that area.

34.0%

28.0%18.5%

19.5%

Acrylic colour

3d outliner colour


Glass colou


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THE COLOUR WHICH CONSUMER PREFER MORE IN ABU

LANE


3D OUTLINER 67 200


GLASS COLOUR 37 200

Result ;Thisfigure show different demand of colour .The 3d colour gothighest percentage & then pearl colour is on second position .acrylic colour

on third position glsss colour has fourth position in Abu lane.Consumerprefer 3d colour in that area.

20.5%

33.5%

27.5%

18.5%

Acrylic col.

3d outliner col.


Glass col.


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THE COLOUR WHICH CONSUMER PREFER MORE IN LAL

KURTI


3D OUTLINER 30 200


GLASS COLOUR 47 200

Result ;Thisfigure show different demand of colour .The acrylic colourgot highest percentage & then pearl colour is on second position .Glasscolour on third position and 3d colour has fourth position in Lal kurti

area.Consumer prefer acrylic colour in that area.

35.5%

15.0%

26.0%

23.5%

Acrylic col.

3d outliner col.


Glass col.


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THE COLOUR WHICH CONSUMER PREFER MORE IN SHASTRINAGAR


3D OUTLINER 57 200


GLASS COLOUR 27 200

Result ;Thisfigure show different demand of colour .The acrylic colourgot highest percentage & then 3d colour is on second position .pearl colour

on third position and glass colour has fourth position in Shastri nagararea.Consumer prefer acrylic colour in that area.

37.5%

28.5%

20.5%

13.5%

.

Acrylic col.

3d outliner

Pearl/ Metallic col.

Glass col.


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OVERALL PERCENTAGE OF COLOUR THAT USE BY THE

CONSUMER

Figure: This figure shows the overall percentage of colour that use buy theconsumer. So Acrylic colour is more demanded in all areas.

31.10%30.00%

21.90%

17.00%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Acrylic col. 3d outliner Pearl/ Metalliccol.

Glass col.


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THE PERCENTAGE OF THAT CAUSES FOR WHICH COMSUMER

USE COLOUR IN SHUBASH BAZAR

FOR HOBBY 70 200FOR PROFESSION 32 200FOR PROJECT 50 200

OTHER 48 200

Result: This figure shows the different causes for which consumer usecolour . in this area the 35% people use colour for their hobby. And 16 %

use colour for profession and 16% for project. And 24% for other work.

35.0%

16.0%

25.0%

24.0%

Fore hobby

For profession

For project work

Others


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THE PERCENTAGE OF THAT FACTOR WHICH COMSUMER

USE COLOUR IN BUDANA GATE

FOR HOBBY 40 200

FOR PROFESSION 82 200FOR PROJECT 60 200OTHER 18 200

Result: This figure shows the different causes for which consumer use

colour . in this area the 41% people use colour for profission. And 30 % usecolour for project work and 20% for hobby. And 9% for other work.

20.0%

41.0%

30.0%

9.0%

Fore hobby

For profession

For project work

Others


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USE COLOUR IN ABU LANE

FOR HOBBY 51 200FOR PROFESSION 60 200

FOR PROJECT 62 200

OTHER 27 200

Result: This figure shows the different causes for which consumer usecolour . in this area the 31% people use colour for project work. And 30 %use colour for profession and 25.5% for hobby. And 13.5% for other work.

25.5%

30.0%

31.0%

13.5%

Fore hobby

For profession

For project work

Others


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USE COLOUR IN LAL KURTI

FOR HOBBY 53 200

FORPROFESSION 62 200FOR PROJECT 57 200OTHER 28 200

Result: This figure shows the different causes for which consumer use

colour . in this area the 31% people use colour for profession. And 28.5 %use colour for project work and 26.5% for hobby. And 14% for other work.

26.5%

31.0%

28.5%

14.0%

Fore hobby

For profession

For project work

Others


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USE COLOUR IN SHASTARI NAGAR

FOR HOBBY 41 200

FOR PROFESSION 53 200

FOR PROJECT 71 200

OTHER 35 200

. Result: This figure shows the different causes for which consumer use

colour . in this area the 35.5% people use colour for project work. And 26.5

20.5%

26.5%

35.5%17.5%

Fore hobby

For profession

For project work

Others


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% use colour for profession and 20.5% for hobby. And 17.5% for other

work.

TOTAL PERCENTAGE OF THAT CAUSES FOR WHICHCONSUMER USE COLOUR


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Result:t\This figure shows causes for ehich consumer use colour . in thisfigure people use colour for project work.

THE FACTOR WHICH INFLUENCE COSNSUMER WHEN THEY

BUY COLOUR IN SHUBHASH

25.50%28.90% 30.00%

15.60%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Fore hobby For profession For project work Others

TOTALPERCENTAGE

DIFFERENT FACTOR

QUANTITY 37 200

PRICE 54 200

PACKGING 29 200

ADVERTISEMENT 33 200

AVAILABILTY 27 200

OTHER 20 200


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Result:This figure shows different factos which influence consumer whenthey buy colour in shudhash bazar.In this price has 27%& quantity has18.5%. &packging has 14.5% &add. has 16.5% & aviality has 13.5%& other

has 10%


BUY COLOUR IN BHUDANA GATE

QUANTITY 37 200PRICE 28 200

PACKGING 30 200


AVAILABILTY 33 200

OTHER 35 200

18.5%

27.0%14.5%

16.5%

13.5%

10.0%

Quantity

Price

Packing

Advertisement

Availability

Others


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Result:This figure shows different factos which influence consumer whenthey buy colour in bhudana gate. in this price has 14%& quantity has 18.5%.

& packging has 15% &add. has 18.5% & availability has 16.5%& other has17.5%


BUY COLOUR IN ABU LANE

QUANTITY 41 200

PRICE 37 200

PACKGING 45 200


18.5%

14.0%

15.0%18.5%

16.5%

17.5%

Quantity

Price

Packing

Advertisement

Availability

Others


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AVAILABILTY 28 200

OTHER 15 200

Result:This figure shows different factos which influence consumer whenthey buy colour in abu lane.In this price has 18.5%& quantity has 20.5%.&packging has 22.5% &add. has 17% & aviality has 14%& other has 7.5%


BUY COLOUR IN LAL KURTI

QUANTITY 54 200

PRICE 34 200

PACKGING 31 200


AVAILABILTY 31 200

OTHER 16 200

20.5%

18.5%22.5%

17.0%

14.0%

7.5%

Quantity

Price

Packing

Advertisement

Availability

Others


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Result:This figure shows different factos which influence consumer whenthey buy colour in lal kurti.In this price has 17%& quantity has 27%. &

packging has 15.5% &add. has 17% & aviality has 15.5%& other has 10%


BUY COLOUR IN SHASTRI NAGAR

QUANTITY 37 200

PRICE 42 200

PACKGING 34 200


AVAILABILTY 34 200

OTHER 8 200

27.0%

17.0%15.5%

17.0%

15.5%8.0%

Quantity

Price

Packing

Advertisement

Availability

Others


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Result:This figure shows different factos which influence consumer whenthey buy colour in shastri nagar.In this price has 21%& quantity has 18.5%.

& packging has 17% &add. has 22.5% & availability has 17%& other has

4%

PERCENTAGE OF ALL AREA THAT FACTOR WHICHINFLUENCE COSNSUMER MORE WHEN THEY BUY COLOUR

18.5%

21.0%

17.0%22.5%

17.0%

4.0%

Quantity

Price

Packing

Advertisement

Availability

Others


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result; the quantity got highest percentage in all areas.

THE COMPANY POSITION IN SHUBHASH BAZAR

FEVICRYL HOBBYIDEAS 42 200

CMALIN 57 200

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Quan. Price Pack. Add. Avail. Oth.

20.60%19.50%

16.90%18.30%

15.30%

9.40%

DIFFERENT FACTOR


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Result: In the shubhash bazaar Feber castell colour has 30%& camlin has28.5% & fevicryl hobby colour has 21%& other has 20.5%.Faber castell has

Highest rank.

THE COMPANY POSITION IN BHUDANA GATE

FABER CASTELL 60 200

OTHER 41 200


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FEVICRYL HOBBY IDEAS 75 200

CMALIN 50 200


OTHER 20 200


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Result: In the bhudana gate castell colour has 25%& camlin has 22.7% &fevicryl hobby colour has 43%& other has 9.1%.fevicryl hobby ideas hasHighest rank.

THE COMPANY POSITION IN ABU LANE

43.2%

22.7%

25.0%

9.1%

Fevicryl hobby ideascolours

Camlin col.

Feber castell col.

Others


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Result: In the abu lane Feber castell colour has 36,5%& camlin has 21.5%

& fevicryl hobby colour has 25.5%& other has 16.5%.Faber castell hasHighest rank.

THE COMPANY POSITION IN LAL KURTI

FEVICRYL HOBBY IDEAS 51 200CMALIN 43 200


OTHER 35 200

FEVICRYL HOBBY IDEAS 63 200


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Result: In the lal kurti bazaar Feber castell colour has 27.5%& camlin has22.5% & fevicryl hobby colour has 31.5%& other has 18.5%.fevicryl ideas

colour has Highest rank.

THE COMPANY POSITION IN SHASTRI NAGAR

31.5%

22.5%

27.5%

18.5%

Fevicryl hobby ideascolours

Camlin col.

Feber castell col.

Others

CMALIN 45 200


OTHER 37 200


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Result: In the shastri nagar Feber castell colour has 29.5%& camlin has33.5% & fevicryl hobby colour has 23.5%& other has 23.5%.Faber castell

has Highest rank.

OVERALL COMPANY POSITION IN MEERUT

FEVICRYL HOBBY IDEAS 47 200CMALIN 67 200


OTHER 27 200


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: Result: feviccryl hobby ideas got highest rank in all covered areas.

0.00%

20.00%

40.00%

FEVICRYLCAMLINFABER CASTELLOTHER

f

c

f

o


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SWOT

ANALYSIS


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Being a large manufacture company has substantial cost advtage.

ISO-9001 has been awarded to the company.

WEAKNESS

Pidilite has less no of retailers.

Less forceit has less no. of marketing personnel.

It has planned for setting up of new plants where their competitor has

planned to setup several new plants.

It has no extra features in the brand that differentiate its from other

competitors.

In Pidilite colours there is no any famous personality as brand

personality.

Lack of exclusive showroom restricting greater rich.

Low publicity level.


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OPPORTUNITY

It can take the market very well with the new investment of 82 millions.

It can give a big jerk to its major competitor in local brands increase its

number of product in consumer goods.

Increasing trend of colour of different brands.

Company can expose new ways in Colour market.


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THREATS

It has a continuous threat from camlin as well as favber castel and

various other competitors.

Pidilite has major market than other competitor the company.

A large amount of expenses on the production. Competition is increasing

in Colour market day to day.

MNCs are continuously giving threats to Indian company. So same is

the case with Pidilite.


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RECOMMENDATION.


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RECOMMENDATIONS

Increasing popularity amongst dealers would ensure greater number of

exclusive showrooms and active salesmanship of dealers. General

complaints about the Pidilite was the lack of exclusive showrooms

thus restricting greater reach.

Certain promotional schemes could be very helpful in winning

popularity amongst dealers and transporters. Incentive could be given

to dealers giving high sales or consumer making large purchase to

Pidilite.

It has been observed that publicity level of Pidilite is below average .

So it would be wise enough for the Pidilite to increase its publicity

level both on othe brand, which may result in purchase of product.

It has been observed while interviewing the dealers that the personnel

of Pidilite seldom visit them. Thus blocking the communication

channel between the two. The blocking of communication channel

between the personnel of any organization and its dealers may be very

detrimental for the organization as a whole. So it should be taken into

consideration to review the channel between the two so that the dealer


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develops confidence on both the product and the personnel of the

organization.

Major problem of dealer is replacement problem. The company does

not give any replacement facility to the dealer.

Sometime variety of color is not so good.So company check their

quality before deliver them

For increasing his color sale the company should oraganize drawing

competiton

Major problem faced by dealer is that the problem of price indicate

on the product for eg.4.15p The charge from the customer

only 4Rs.The loss is faced by dealer.


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FINDING


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FINDING

1. The demand of pearl metallic colour is medum.

2. the demand of glass colour is low.

3. the consumer use colour for their project work more.

4. the consumer less use colour for other work.

5. The factor which influence more for buying the colour to

consumer is quantity.

6. Other factor is lass influence to consumer when they buy

colour.

7. most purchasing time of the colour by the student is in

morning.

8. most of the colour is purchase by the student.

9. The colour of PIDILITE company is more purchase by the

consumer.

10.the student colour of the camlin is more purchase by the

consumer.

11.the pidilite company is on the 1st rank in the colour market.


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CONCLUSION


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CONCLUSION

The consumer have ranked Pidilite on the second best company is

student colour.

They rank comlin is first rank best company is student colours.

Most of colours is purchase by the student.

Hobby colour of Pidilite company is more demanded.

Most of the student his colour for project work.

The quality of colours is best or compare to camline.

Now the Rangella is more demand the new lounch rengella coloures

is now grap the market .

The price of student colour is high as compare to other company.

Company not give any benefit scheme to student.


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The rate of hobbies colour is expensive.So medium student can not

buy the colours.

The colour is easily available in the market.

ANNEXURE


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(Consumer contact form)

1. Name

2. Address

3. Sex

A.Female B. Female

4. Age (year)

A. Below 15 B. 15 to 30

C. 30 to 45 D. Above 45

4. OccupationA. Student B. serviceman

C. businessman D. other


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5. Monthly income

A. less then 10000 B. 10000 to 15000

C. 15000 to 20000 D. above 20000

6. Do you use colours ?

A. Yes B. No

7. Which one colour you prefer most strike over.

A. Acrylic colour B. 3d outliner

C. Pearl / Metallic colour. D. Glass colour.

8. Why do you use colours ?

A. For hobby B. For profession

C. For project work D. Other

9. Which factor influence u when u buy colours ?

A.Quantity B. Price

C. Packing D. Advertisement

E. Availability F. Other

10.According your preference rank them


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A. Fevicryl hoby ideas colours B.Camlin

colours

C. Faber castell colours D.Others

Remark

Thank

you


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C.Pear/metallic colour D.glass colour

E.Student colour F.All above

6.What kind of most foot fall you have?

A.Student B.parents

C.Male D.female

7.What age group buying most colour?

A.Below 15 B.15 to 30

C.30 to 45 D.Above 45

8.What is most customer rushing time in a day?

A.10 AM to 1 PM B.1 PM to 4 PM

C. 4 PM to 7 PM D. 7 PM to 10 PM


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Remark

Thank

you

LIST OF DEALER CONTACTED

ABULANE MEERUT

MAYUR STAIONER MART ABULANE MEERUTTHE BOOK PUPIL ABULANE MEERUT

NEW BOOK CENTER ABULANE MEERUT


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BEGUM BRIDGE, MEERUT

NEW PARAS BOOK DEPO BEGUM BRIDGE ROAD , MEERUT

AMIT STATIONERY BEGUM BRIDGE ROAD , MEERUT

ARJUN DEV STATIONER BEGUM BRIDGE ROAD , MEERUT

MEERUT PEN EMPORIUM BEGUM BRIDGE ROAD , MEERUT

GURU NANAK BOOK DEPO BEGUM BRIDGE ROAD , MEERUT

SADAR BAZAR MEERUT

KHARTI LAL SONS SADAR BAZAR MEERUT

IDEAL BOOK DEPO SADAR BAZAR MEERUT

INDIAN STORE SADAR BAZAR MEERUT

KHURANA BOOK DEPO SADAR BAZAR MEERUT

NISKAM STATIONER SADAR BAZAR MEERUT


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FRIEND STATIONER SADAR BAZAR MEERUT

BHAGWAN BOOK DEPO SADAR BAZAR MEERUT

GUPTA STATIONER SADAR BAZAR MEERUT

MODERN STATIONER SADAR BAZAR MEERUT

JAIN EDUCATIONAL SADAR BAZAR MEERUT

SUBHAS STATIONER MART SADAR BAZAR MEERUT

LAKSHMI BOOK DEPO SADAR BAZAR MEERUT

PANJAB STATIONER MART SADAR BAZAR MEERUT

ARIHANT STATIONER MART SADAR BAZAR MEERUT

AGGARWAL STAIONER MART SADAR BAZAR MEERUT

BHARAT STATIONER MART SADAR BAZAR MEERUT

COPY CENTER SADAR BAZAR MEERUT

VIJAY BOOK DEPO SADAR BAZAR MEERUT

RANA BOOK DEPO SADAR BAZAR MEERUT

GOYAL PUSTAK BHANDAR SADAR BAZAR MEERUT

MASTER BOOK DEPO SADAR BAZAR MEERUT

JAIN BOOK DEPO SADAR BAZAR MEERUT

GULAHATI BOOK DEPO SADAR BAZAR MEERUT

MUNJAL STATIONER SADAR BAZAR MEERUT

LIST OF CONSUMER CONTACTED

CONSUMER NAME ADDRESS

CONTACT

NO.

NIRMAL ARTS CENTER 785 RAM COTAGE , KACHARY 9639537997

N.I.D.D. EVIZ CHOWK 975835780

N.I.F.D. ABU PLAZA , ABULEN 265129


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I.I.F.T. WESTERN KACHARY PULL 9837150015

J.D INSTITUTE FASHION TECHNOLOGY 265199

I.W. C. D. NEAR SMILE DIGREE COLLEGE 9012077739

JODS ACADEMY 184 GRES COMPLEX AABULEN 9837515467

DARSAN ACADEMYWESTERN OF NEAR KALIPALTAN, MEERUT 2663185

SMILE DEGREECOLLEGE NEAR EVIZ CHOWK MEERUT 9359521550

R. G. DEGREECOLLEGE NEAR EVIZ CHOWK MEERUT 9897444665

G.T. P.D. WESTERN ROAD MEERUT 9897323028

FLORA DAILSNEAR AMAR PALI GAR ROADMEERUT 9634000644

BLOSAM SCHOOL BACHHA PARK MEERUT 9027277172

OLD SENT SCHOOL BACHHA PARK 9719685450

GURU HARI KISAN SHASTRI NAGAR MEERUT 9411531737

ALL SEINT ACADEMY NEAR SHASTRI NAGAR 9634474120


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BIBLOGRAPHY


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BIBLIOGRAPHY

KOTLER PHILIPMarketing management 12th

edition.

AGARWAL P. K. - Reaearch methodology methods & techniques 2nd

edition

KOTHARI C. R. - Marketing management 4th

edition

NEWS PAPERS:

THE TIMES OF INDIA

THE HINDUSTAN TIMES

BUISNESS STANDARD

WEBSITE:


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www.google.com

www.varrocengg.com

www.pidilite.cc.in
http://www.google.com/http://www.varrocengg.com/http://www.varrocengg.com/http://www.google.com/

Color Maket

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