Colmar Brunton ROI Study

Source: 2015 Colmar Brunton Media Spend ROI Study

+17%

+14%

Radio Online TV

+13%

Average+17% +14% +13%

Minimum+1% -3% -11%

Maximum+64% +67% +60%

Radio delivers the strongest ROI when one media channel is used.

The results for radio are always positive.

Source: 2015 Colmar Brunton Media Spend ROI Study

Online + Radio

+23%Radio and online is the strongest two channel combination, delivering an average ROI of nearly 3 times more than TV and online.

TV + Radio TV + Online

+9%

+21%

Source: 2015 Colmar Brunton Media Spend ROI Study

+23%

Radio + Online TV + Radio + Online

Average +23% +23%

Minimum 0% -1%

Maximum +74% +74%

+23%

Adding more channels does not always result in a stronger ROI, except when radio is one of the channels added.

Source: 2015 Colmar Brunton Media Spend ROI Study