Collaboration Platform for IP and Knowledge Sharing · pre-vetted network of solution providers and...
Transcript of Collaboration Platform for IP and Knowledge Sharing · pre-vetted network of solution providers and...
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Rick WielensCEO NineSigma Europe
Collaboration Platform for IP and Knowledge SharingEuropean Technology Transfer Office Circle
2011 © NineSigma, Inc.
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Agenda
• Need Driven Innovation / Open Innovation• Collaboration platform: NineSights • Specific opportunities for TTO
• Need Driven Innovation / Open Innovation• Collaboration platform: NineSights • Specific opportunities for TTO
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Traditional pattern of university-firm technology transfer
Transfer-Datenbank
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stellen Wissen ein
Suche nach Bestandteilen der Lösung
Motivation durch:
• Externe “Zwänge“
• Erwartungswert einer potentiellen Abfrage der Informationen durch ein Unternehmen
• Reputationserhöhung
Annahme über einen Lösungsweg:
• Zugriff nur auf bekannte Wissensbasis
• Unterliegt „local search bias“ bei Suche / Evaluation
• Motivation durch „Not Invented Here“ begrenzt
Incentives for transfer- Part of grant contract
- Expected value of potential demand of knowledge by a firm
- Increasing reputation
Search for research in universities etc.- Screening of usual suspects
- Using existing networks
- Local search bias
- Transfer often stopped by "Not-invented-here"
Universities & TTO’s Companies
Transferdatabase
Search for interesting
technologiesdocument results
From Prof Frank Piller MIT / RWTH Aachen
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The Vision: Using Open Innovation for Technology Transfer
Plattform fürOpen
Innovation
Broadcastingder Probleme
Broadcast of search
• Wissenschaftler screenen Probleme
• Reaktion nur wenn Lösung bekannt oder Lösungsweg “einfach“
• Übermittlung konkreter Lösungen
• Unternehmen übermitteln Fragestellung an Plattform
• Screening und Bewertung der Lösungen
• Belohnung des besten Beitragenden
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Übermittelt
Lösungsvorschlag
Activities on research site:- Screening of problems
- Reaction only when problems seems to be known and cost to answer affordable
- Transfer of solution idea
- Transfer of suggestion for contract research
Activities on company site:- Transfer of problems
- Screening and evaluation of problems
- Transfer of "best" solution
- Contracting of further directed research
Universities & TTO’s Companies
Broadcasting problems
screening of problems Open innovationplatform
transfer of
possible solution
From Prof. Frank Piller MIT/ RWHT Aachen
Tech Profile Gallery
Branded subset of aggregated list
Needs Gallery
Branded subset of aggregated list and
Recruitment
What is It?NineSights, developed by NineSigma’s global innovation experts, is a high quality, secure and collaborative online platform that connects innovators of all sizes
What Does it Do?•Enables matching of the world’s largest aggregated needs repository with a high quality, pre-vetted network of solution providers and experts•Allows users, both Providers and Seekers, to proactively engage in an open innovation marketplace•Creates an unprecedented community of Solution Providers and Seekers•Brings participants the professional, trusted, and secure environment that they can expect from NineSigma
Introducing NineSights™
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FEATURES•One stop shopping for needs and opportunities•Efficiently identify quality opportunities with “NineSigma seal of approval”•Collaborative innovation: innovation anytime anyplace•Safe professional environment to engage with like-minded, technical community
Aggregated needs and offers
INDIVIDUAL INDIVIDUAL COMPANIESCOMPANIES
INDIVIDUAL INDIVIDUAL SPsSPsTech Profile
GalleryBranded subset of
aggregated list
Needs Gallery
Branded subset of aggregated list and
Recruitment
[FREE OPEN MARKET]
AlliancesBranded subset of aggregated
SP list
SEEK THE ANSWER BE THE ANSWER
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WHY SOCIAL MEDIA TECHNOLOGY?
Gartner Expects the Social Engagement Software market to reach $1B in Revenue by the end of 2012 Up From Approximately $625 in 2010.
Social Software enables:
Information Gathering – Fluid Technology Solution and Needs PostingsMatchmaking of individuals for the Co-development of ProductsIncreased Brand Awareness
Once an emerging interaction technology modality, it has swiftly become a must have.
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FUNCTIONS OF THE SOFTWARE INCLUDE:
• Message Boards,
• Rating Systems,
• User Registration,
• Reputation Management,
• Social Tagging,
• Bookmarking,
• Semantic Search, Filtering, & Custom Analytics, Structured and Unstructured Data Mining,
• Private and Public Groups
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homepagehomepage
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gallerygallery
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Need exampleNeed example
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User dashboardsUser dashboards
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Private Groups and Expert Panels
Private Groups and Expert Panels
UNIQUE OPPORTUNITIES FOR YOU:
• Amongst TTO’s and Universities• FIND INDUSTRY PROJECTS • Privately Collaborate amongst each other through private groups• Project Manage Collaborations• Leverage knowledge base
• Externally• Post Needs and Technology Offers to the larger NineSights
Community, and market those to NineSigma’s Corporate Clients• Participate in Client Lead Expert Panels• Run external expert searches
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Vision for TTO: Virtual European TTO network
How can the TTO’s within Europe leverage their networks and knowledge across thedifferent entities and organizations?
•Allowing a better offering to the TTO’s industrial partners (better industry partner)•Allowing the creation of a shared knowledge and capability pool (virtual company)•Allowing collaboration across different organizations and countries•Allowing leveraging of existing IP and knowledge between different TTO’s
Conditions:•Protecting IP and positions of the different TTO’s: Proven Non Confidential Model•Trusted closed network with Members of the TTO’s only
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TTO InnovationEcosystem
OthersOthersRetireesRetirees
SuppliersSuppliers
UniversitiesUniversities
ConsultantsConsultants
UniversitiesUniversities
Large CorporatesLarge Corporates
Small entrepreneurialSmall entrepreneurialcompaniescompanies
Private LaboratoriesPrivate Laboratories
University Technology University Technology Transfer OfficesTransfer Offices
IndividualsIndividuals
NineSigmaNineSigmaAffiliatesAffiliates
NationalNationalLabsLabs
Research Research InstitutesInstitutes
NonNon--profitsprofits
Business Business UnitsUnits
Business Business DevelopmentDevelopment
Research Research Center Center
OtherOther
Inside a TTO or a Expert Group e.g. Material ScienceInside a TTO or a Expert Group e.g. Material Science
Existing TTO network (invitation only)
Where does innovation come fromCollaboration to extend the innovation ecosystem
NineSigma’s Global Innovation Community
Global Network
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Vision for JRC/ TTO
Scenario 1: Knowledge Management within the TTO networkA specific TTO is working on a program and requires specific knowledge, capabilities or capacity that is not available inside the TTO
Posting the need can be done on three levels:
-Closed team room: Within a predefined, invitation only team room-Closed within network: Within the TTO only trusted network -Open platform: Within the global NineSights environment-Open broadcast: Within the Open Global Innovation Network (Using active Ninesigma involvement)
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Environment: Separate instance for TTO
Proposal is to create a separate system instance for the TTO’s
-For entire network of TTO partners (all researchers and colleagues)-To post capabilities, technologies and IP-To post Non Confidential Needs -Facilitated community management -Like a protected and facilitated “Innovation Linkedin”
Your thoughts?
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• Fully Assisted Needs / Offers Extraction / Articulations: up to 30 needs (PhD Facilitated)
• Configure Platform: Branded NineSights Gallery
Custom technical configurationClient’s “look and feel”
• Broadcast to target NineSigma Communities• Proactively position on relevant Social Media Sites, Blogs and Forums• HTML links to Client Site and optional co-Marketing/Press Release
• NineSights Community Manager manage dialog, Q&A, and motivate participation
• Responses and Proposals filtered against client criteria• Gallery Activity (e.g. page views and frequency)
Needs / OffersArticulation
Configuration: and Content
Loading
3-Pronged Campaign Outreach
Innovation Platform & Service Offerings
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Interface Customization Timelines (60-90 Days)
▪ Review final site with expanded group
▪ Nothing required
▪ Attend a review meeting toreview workflow and samplevisuals.
▪ Input from prior activity
▪ Participate in requirements gathering exercise – conference call or calls
Test and FinalizeTest and Finalize
▪ Fix bugs, make enhancements
▪ Build custom themes/forms▪ Configure widgets• Load Content
▪ Mock up the initial interface
▪ Develop high level use case definition.
▪ Draft Project Charter
Requestor activities NineSigma activities
10 days
30 – 60 days
10 days
10 days
2 day
Duration
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