Collaboration of the Masses: Crowdsourcing & Crowdfunding
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Transcript of Collaboration of the Masses: Crowdsourcing & Crowdfunding
Collaboration of the Masses:Crowdsourcing & Crowdfunding
Laura AmoleApril 2012
The Framework
Crowdsourcing
• the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an online, undefined, generally large group of people in the form of an open call
Categories
• Cloud Labor
Categories
• Crowd Creativity
Categories
• Distributed Knowledge
Categories
• Open Innovation
Categories
• Crowdfunding
Crowdfunding
• financial contributions from online investors, sponsors or donors to fund for-profit or non-profit initiatives or enterprises
Evolution
Basic Models
• 3 models:– Donations, Philanthropy, Sponsorship – no
expectation of $ return– Lending– Investment exchanged for:• Equity• Profit• Revenue Sharing
Platforms
Platform Stimuli
• Speed of the Internet• Online workforce• Online International payment– All connected through social media
Popular Platforms
Pros
• Platform serves as a marketing tool• Inexpensive way to raise funds• Generate feedback on the project
Cons
• Can have a limited amount of funding • Exposes project to public – imitators• Funds may be subject to regulations
Success
• Nano Wrist Watch– 6300% Achieved • Goal: $15,000• Reached: $942,578
Chase Community Giving
Pepsi Refresh
Future
Future
Playing games to win college tuition? Yes please!
Future
Credit
• www.crowdsourcing.org• www.refresheverything.com• http://www.facebook.com/ChaseCommunityG
iving