INCO 3739

Collaborating in Incofish, WP7 and WP1

Presented by Lotta Järnmark (WPL1)

From May 2005 to April 2008

INCO 3739

Outline of talk

• WP1 Workplan• Data submissions, updates, data

access• INCOFISH Web portal• Outreach• Outputs of WP7 online• WP7 information dissemination and

outreach

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WP1:• FishBase Team,

Worldfish Center, Philippines

• CRIA, Centro de Referencia em Informaçao Ambiental, Brazil

• FIN, FishBase Information and research group: Maan Bimbao, executive director, Lotta Jarnmark, Workpackage leader

INCO 3739

WP1 Objectives • Make relevant ICZM data available• Provide an archive function for data • Provide online tools • Provide Mapping tools for WP3• Provide a user-friendly one-stop internet portal • Provide a discussion forum on ICZM issues• Provide interfaces where the public can upload

data • Assist project partners in building their own web

presence• Work in an integrated fashion with WP2-10

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D1.1 Free online access to all data relevant to this project (web portal, month 19).

D1.2 Data Archive for all relevant data of D1.1 not archived elsewhere (database, month 19).

D1.3 Online ICZM tools including coastal transects, and special step-by-step tools for common ICZM tasks (web software, month 25).

D1.4 Electronic maps for all relevant marine organisms (web-based maps, month 25).

D1.5 Internet Portal including Forum, Data Upload, and Links (web portal, month 13).

D1.6 Maintenance of portal, uploading of WP data & tools, report on achievements (report, month 36).

D1.7 At least five scientific publications related to this WP to be published or submitted by WP members before the end of the project (month 36).

WP1 Deliverables

INCO 3739

1. Free online access to all data relevant to this project (web portal, month 19).

2. Data Archive for all relevant data of D1.1 not archived elsewhere (database, month 19).

3. Online ICZM tools including coastal transects, and special step-by-step tools for common ICZM tasks (web software, month 25).

4. Electronic maps for all relevant marine organisms (web-based maps, month 25).

5. Internet Portal including Forum, Data Upload, and Links (web portal, month 13).

6. Maintenance of portal, uploading of WP data & tools, report on achievements (report, month 36).

7. D1.7 At least five scientific publications related to this WP to be published or submitted by WP members before the end of the project (month 36).

WP1 Deliverables

INCO 3739

Data submissions: • Contact us!• Email to cjarnmark@cgiar.org (size limit 2MB)• Submit any files in WP7 upload folder (20GB):

http://www.incofish.org/Workpackages/WP7/WP7Login.php

• DVD or CD by courier • Dynamic linking between databases• WP1 links your own pages to the portal• General RDE forms: Annotated bibliography• Tailor made online RDE forms for specific tools

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Visit our portal at

www. .org

What to find on the portal?

Thank you for your attention !

Thank you for your attention !

Thank you for your attention !

INCO 3739

INCO 3739

The Fish-Ruler – A Success Story for Germany

The currently available fish ruler indicates the length at which 90-100 % of individuals of a given species are reproductively mature. It shows also length of

individuals without head and length of entire filets. The fish ruler- called “Fisch-O-Meter” - is being produced and distributed by the German consumer protection association in cooperation with the Lighthouse

Foundation.

WP7 Indicators for Sustainable Fisheries. Lead scientist: Rainer Froese, Coordinator: Amanda Stern-Pirlot, both IfM-GEOMAR, Germany.

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Outreach

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Outreach strategy

• Internal project communication: Home, Chat and Events

• Data and publications disseminated: WP pages, Results, Home, News

• Interactivity through Discussion forum and other data upload tools

• News service, ICZM Events attracts uninformed users

• Coordinated Press activities and –contacts, INCOFISH in the media

• Participation in scientific and semi commercial conferences

• Event marketing objects: Fishruler, ISFG, others?

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Coordination WP1/WP7

• Who• What• When • Where• How

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Target Groups

FisherfolksGeneral Public

ManagersMedia

Policy MakersPoliticians

Public AuthoritiesScientific Community

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WP7 Objectives• Identifying, testing and implementing simple

indicators for sustainable fisheries management for direct use by fishers, fish traders, consumers, managers, and media.

• Identify suitable indicators

• Establish biological parameters needed forindicators for all relevant species

• With stakeholders and public, test management byindicators

• Analyze progress and problems

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WP7 Deliverables• D7.1 Review of existing indicators and selection of

suitable, simple indicators (report, month 7);• D7.2 Availability of biological parameters needed

for application of indicators (database, month 13); • D7.3 Internet-based software (Wizard) assisting in

the application of indicators (step-by-step web tool, month 19);

• D7.4 Testing of indicators with real-world fisheries and stakeholders, interactions with WPs, final report (report, month 34).

• D7.5 At least five scientific publications related to this WP to be published or submitted by WP members before the end of the project (month 34)

INCO 3739

WP7 Deliverables• D7.1 Review of existing indicators and selection of

suitable, simple indicators (report, month 7);• D7.2 Availability of biological parameters needed

for application of indicators (database, month 13); • D7.3 Internet-based software (Wizard) assisting in

the application of indicators (step-by-step web tool, month 19);

• D7.4 Testing of indicators with real-world fisheries and stakeholders, interactions with WPs, final report (report, month 34).

• D7.5 At least five scientific publications related to this WP to be published or submitted by WP members before the end of the project (month 34)

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Outreach for WP7

• WP7 Downloads page• Fishruler page, other tools• WP7 Homepage• Data files (mdb, pdf, xls) to visualize?• Incofish in the media:

Brochure online, pressmaterial, contacts• More? (Photos, Images, PP-presentations,

articles)

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Outreach questions to ask WP7

• Who are we addressing?

• What do we want to tell the public?

• What is the most important topic to communicate?

• What values are we selling?

• Arenas: Activities, conferences

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Event marketingMarket Identify possible partners (sponsors)Fishproducers, corporate responsibility

Consumers Identify attractors (PR)Health, future values, competitiveness,Prices, resource management

Producer Identify vectors (NGOs)Certification, PR profile, new markets

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Event marketingConsumers

Public attention Attractors

Vectors

Producers Market

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• …

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Salamat po!

INCO 3739

Event marketingMarket: Identify possible partners (sponsors)Fishproducers, corporate responsibility

Consumers: Identify attractors (PR)Health, future values, competitiveness,Prices, resource management

Producer: Identify vectors (NGOs)Certification, PR profile, new markets

INCO 3739

Event marketingMarket: Identify possible partners (sponsors)Fishproducers, corporate responsibility

Consumers: Identify attractors (PR)Health, future values, competitiveness,Prices, resource management

Producer: Identify vectors (NGOs)Certification, PR profile, new markets

INCO 3739

Event marketingMarket: Identify possible partners (sponsors)Fishproducers, corporate responsibility

Consumers: Identify attractors (PR)Health, future values, competitiveness,Prices, resource management

Producer: Identify vectors (NGOs)Certification, PR profile, new markets