Coldwell Banker Weir Manuel Listing Presentation

Selling your home can be a treacherous, stormy ride or a sail through calm waters. It all depends on the partner you choose to navigate for you.

Here’s why Coldwell Banker Weir Manuel is your perfect partner...

Coldwell Banker Weir Manuel

EXPECT MORE

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Coldwell Banker Weir Manuel: Locally Owned and Operated | www.cbwm.com

A company of trusted advisorsIt gives our clients great comfort to know that, above all else, Coldwell Banker Weir Manuel is a company of trusted advisors. Simply put, our greatest strength is our ability to sell your home for the best possible price in the shortest amount of time. To achieve this goal, we listen to our clients, study the market intently and work harder than any real estate brokerage around. We are practiced communicators, skilled negotiators and persistent closers.

Finally, we are TRUSTED ADVISORS. We place great importance on delivering trusted real estate advice at every stage of a transaction. After all, the stated mission of Coldwell Banker Weir Manuel is to create outstanding customer experiences at every point of contact.

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Our roots are deep A timeline of our remarkable growth

1950 Watt, Manuel and Snyder

1953 Weir, Manuel, Snyder and

Ranke Realtors

2000 Kelly Sweeney

acquires company

2005 Weir Manuel

Realtors

2009 Company acquires Coldwell Banker

Schweitzer

2009 Coldwell Banker

Weir Manuel

2011 CBWM acquires Coldwell Banker

Hoppough


How we got hereFor more than six decades Coldwell Banker Weir Manuel has been providing its clients with the kind of high-quality service, keen insight and knowledgeable and attentive representation that Michigan homebuyers have come to rely on. Following the 2009 affiliation with world-renowned residential franchise Coldwell Banker Real Estate and the subsequent acquisition of local brokerage Coldwell Banker Schweitzer Real Estate and Coldwell Banker Hoppough, Coldwell Banker Weir Manuel is poised to capitalize on new and expanded resources that have established the firm as one of the largest and most influential brokerages in the market. Today, Coldwell Banker Weir Manuel operates 15 offices in Michigan and employs approximately 450 real estate agents. The strength of the brand and the company’s reputation are well known throughout the region, and the firm has emerged as the premiere name in Michigan residential real estate.

For Coldwell Banker Weir Manuel CEO John North the firm’s deep Michigan roots and rich tradition of superior service and ironclad integrity are a defining factor in separating Coldwell Banker Weir Manuel from the competition. The company’s mission statement, “to create outstanding customer experiences at every point of contact”, reflects a corporate culture of skilled, personal service and attention to detail that makes every aspect of a Coldwell Banker Weir Manuel relationship—from first phone call to the closing table and everything in between—a positive, collaborative and rewarding experience.

Coldwell Banker Weir Manuel’s headquarters has stood in the same part of Birmingham, Michigan since 1950. New branch offices were opened in Rochester in 1968, and West Bloomfield in the mid 1970’s, and subsequent expansions have created a network of offices across the region, from Grosse Pointe to Ann Arbor to Grand Rapids. Today, Coldwell Banker Weir Manuel continues to offer a comprehensive range of brokerage services with a level of excellence befitting its longstanding traditions of quality and service.

Coldwell Banker Weir Manuel pays attention to the bottom line by operating with the understanding that a client-focused business model will result in financial success. The full-service high-quality “community brokerage” that Coldwell Banker Weir Manuel has built over the years has generated significant market share by doing what they do best: helping customers reach their goals.

*As the role of the Realtor has evolved from gatekeeper of information to interpreter of data and client advocate, Coldwell Banker Weir Manuel’s team of professionals has evolved along with changing consumer expectations. The brokerage has assembled a team of experienced managers and passionate, diligent, highly trained sales professionals.

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Corporate ClientsHere are just some of the corporate clients, relocation companies and affinity partners from which CBWM Relocation generates home buyers.

Relocation ServicesA relocating home buyer typically must contend with a narrow window of time and a host of overwhelming details, adding to the pressure of a job change and move.

Our relocation services are truly concierge-level: we take the time to assess the needs of transferees and personally guide them throughout the relocation process. We take away the stress by showing them only those homes that are perfect for their lifestyles. So you as a seller will see truly qualified buyers who are receptive to your unique home.

We are a member of Cartus, the nation’s leading real estate referral network. Through Cartus and our collective relocation efforts, we bring thousands of potential buyers to our listings.

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QuotablesA Summary of Coldwell Banker Facts & Figures for 2014

As the original Silicon Valley real estate start-up, Coldwell Banker Real Estate has been changing the industry and the way real estate is bought and sold since it was founded on August 27, 1906. Today, the brand remains the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve.

The Coldwell Banker® brand has a global reach with offices in 43 countries and territories, including the United States and Canada. There are more than 3,000 Coldwell Banker offices worldwide. The Coldwell Banker brand has a presence in the following countries and territories (as of 12/31/2014):

United StatesArgentinaArubaAustraliaBahamasBarbadosBelizeBermudaBrazilCanadaCayman IslandsChinaColombia

Costa RicaCuraÇaoCzech RepublicDominican RepublicEcuadorEgyptFranceGranadaGermany (Berlin/Brandenburg Only)IndiaIndonesiaIrelandItaly

JamaicaMaltaMexicoMonacoPeruPuerto RicoRomaniaSpainSt. Kitts/NevisSt. MartinSt. MaartenTurkeyTurks & Caicos

United Arab EmiratesVenezuelaVirgin Islands (British)Virgin Islands (U.S.)

OPENING SOONCyprusSaudi ArabiaThailand

A GLOBAL REAL ESTATE BRAND

2014 Coldwell Banker Quotables Statistics

Independent Contractor Sales Associates/ Representatives Worldwide: 86,375

Coldwell Banker Offices Worldwide: 3,047

Coldwell Banker Presence (Countries/Territories): 43

Number of U.S. Transaction Sides: 705,322

Average U.S. Sales Price: $300,914

Total U.S. Sales Volume: $212.2 Billion

Number of U.S. $1 Million+ Transaction Sides: 21,023

Average Sales Price of $1 Million+ Properties:

$1.92 Million

Coldwell Banker Average U.S. Sales Price is 17.8% Higher than the National Association of Realtors 2014 Average

(1/1/14 – 12/31/14)

IMPACTING THE INDUSTRY

2014 Milestones

February: Driving over 2.3 million views on YouTube.com, the “Home Sweet Home” commercial aired during the 56th annual Grammy Awards.

March: Following the Grammy’s, the “Your Home” commercial aired during the 86th annual Academy Awards pulling in more than 2.8 million YouTube views.

May:The brand partnered with MLB.com to present Coldwell Banker® Home Field Advantage, a look inside the homes of current and former baseball players.

The Coldwell Banker brand is ranked #1 in sides and dollar volume by Real Trends 500.

June: Agents affiliated with the Coldwell Banker brand earned 56% more sales volume than any other national real estate brand according to the 2014 REAL Trends/Wall Street Journal “The Thousand” report.

November:coldwellbanker.com and the full digital platform re-launched, becoming the first national brand to actively engage sellers to participate in the sale of their home.

The Coldwell Banker brand secured two of the most expensive listings in the U.S. — $195 million Palazzo di Amore in California and Le Palais Royal for $139 million in Florida.

*According to Nielsen NetRatings Jan-Dec 2014

Coldwell Banker Real Estate is the #1 Brand Online

COLDWELL BANKER® ON THE WEB

More than 40 million people visited coldwellbanker.com and the digital platforms including mobile sites and apps.

In 2014, Coldwell Banker Real Estate introduced an all-new, visually stunning platform for desktop, phones and tablets to further engage consumers. Unlike any other in the industry, the platform supports open collaboration between agents, sellers, and buyers; giving sellers and buyers the opportunity to get more information about listings than ever before, or than they could find anywhere else. Particularly, the launch of "Sellers Stories" marks the first time a seller can share the best of their home, creating additional value for their online listing. By allowing sellers to tell their story, Coldwell Banker Digital Platforms created even stronger connections between agents and buyers and sellers.

The Most Influential Real Estate Brand on Social Media The Coldwell Banker organization continued to lead the real estate industry in social media influence. Coldwell Banker Real Estate has over 200,000 followers on Facebook and Twitter and a powerful presence on Instagram, Pinterest and other social outlets.

• 2014 Brand Platform Traffic: +10%

• 2014 Mobile Traffic: +51%

• 2014 Consumer Leads: +23%

• 2014 Coldwell Banker On LocationTM YouTube video views: +5%

• 2014 Coldwell Banker BlueMatter blog visits: +143%

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A Global Real Estate Brand

COLDWELL BANKER PREVIEWS INTERNATIONAL®

Previews® was founded in 1933 and acquired by Coldwell Banker Real Estate LLC in 1980. Today, this highly exclusive program is a world leader in luxury real estate sales and represented by a select group of certified Previews Property Specialists, only 8.5% of all Coldwell Banker® affiliated sales professionals.

Previews by the Numbers• In 2014 alone, the Coldwell Banker system handled more than 21,000 transaction sides of $1 million-plus homes

equating to $106 million in luxury sales each day. The average sales price in this category is $1.9 million.

• Previews Property Specialists listed over 5,000 homes valued at more than $3 million and over 2,100 homes at more than $5 million.

• Traffic to coldwellbankerpreviews.com was up 8% year-over-year in 2014, with 27% of all traffic coming from outside the United States.

Real Trends/The Wall Street Journal: In 2014, the Coldwell Banker brand dominated the “The Thousand” top real estate list with more agents named than any other brand. The 147 Coldwell Banker affiliated agents and teams on the list generated a total of $8.6 billion in total sales volume — 56% more than the next highest ranking brand.

Simply the Best: The Coldwell Banker brand secured two of the most expensive listings in the U.S. Previews Property Specialists Joyce Rey and Stacy Gottula, of Coldwell Banker Residential Brokerage, listed the $195 million Pallazo d’Amore in Beverly Hills; and William P.D. Pierce, of Coldwell Banker Residential Real Estate, listed the $139 million Le Palais Royal in Hillsboro Beach, FL.

*Coldwell Banker Quotables as of January 31, 2014.**Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2014. USD$.

COLDWELL BANKER UNIVERSITY®

At Coldwell Banker University® (CBU), it’s not just about the practice of selling real estate; it’s about the practice of running a smarter business.

For over 30 years, CBU has developed and delivered learning content, both online and off, to help Coldwell Banker® sales professionals achieve extraordinary business results and in turn, give consumers the exceptional experience they deserve when buying or selling a home.

CBU programs provide a solid foundation for new agents to learn how to run an effective real estate business, and help seasoned agents refine their skills and keep them up-to-date, with the goal of ensuring customers feel their experience with Coldwell Banker Real Estate is truly exceptional.

Since Coldwell Banker Heroes was founded three years ago, the Coldwell Banker network has donated $14.1 million to local charities along with 108,000 hours of volunteer work.

• More than 95% of Coldwell Banker participants reported being very satisfied with CBU instructor performance.

• More than 94% of participants have applied the knowledge and skills acquired from CBU program(s).

• CBU earned a 62.7 Net Promoter Score, which indicates the likelihood that a participant will recommend CBU to others.

— The average Net Promoter Score for a corporate university in any industry is 25.

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Engaging prospects every day

Show and tell

Our marketing platform uses strategies that surpass the expectations of today’s demanding customer. Whether it’s online, on the air, or in print, we’ve developed a marketing program that brings buyers to you.

• Award-winning marketing department staffed with professional copy writers, graphic designers, social media marketers and marketing strategists

• 24/7 online marketing presence• Direct-mail campaigns using e-cards

and e-newsletters • Company-wide open house events

stimulate tremendous activity and are promoted heavily online, in print and via social media

• The for sale sign we place at your home not only identifies you as a client of the most prestigious brokerage in Michigan but also brings qualified prospects: most property-specific inquires are the direct result of on-site signs

Once a home is listed by Coldwell Banker Weir Manuel it’s time to show and tell. We’ll show your home to the world and tell them about it whenever the opportunity arises. We know that exposure is key.

Many brokers aren’t equipped to maximize your home’s exposure to the marketplace and, quite frankly, when they don’t, they are not doing a good job of selling your home. Coldwell Banker Weir Manuel sales associates are among the best-equipped in the world.

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The reach of the internetThe National Association of Realtors reports that more than 90% of homebuyers begin their search online. • CBWM.com has more than thousands of unique visitors each month.• Listings are displayed with large photos, maps, and community and school

information • The “My CBWM” search function emails your listing directly to buyers when it

matches their search criteria • As the most visited national real estate brand website, ColdwellBanker.com

exposes our listings to more buyers than any other! • ColdwellBanker.com was first to offer a real estate mobile application and a

unique YouTube.com channel, “On Location”• Through the power of Internet Data Exchange (IDX), listings get even more

exposure on some 750 real estate brokerage websites• Hundreds of thousands of buyers are pulled from other popular sites: Realtor.

com, Trulia.com, Yahoo.com, Zillow.com and many more including:

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$1,000,000+ only

One of the most important services I provide is connecting you, the seller, with buyers. Quick response to potential buyers is critical in today’s market. You don’t want any potential homebuyers “falling through the cracks.” At Coldwell Banker Weir Manuel, we use the exclusive Rapid Response System. With the Coldwell Banker Rapid Response system, I can and do respond to buyer inquiries almost immediately. And if I’m not available, the call is automatically routed to a colleague who is.

• When homebuyers inquire about your house, they want a rapid response

• Our lead management system notifies me immediately

Rapid Response

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The power of the written wordColdwell Banker’s multi-million dollar annual print advertising budget reinforces our web presence through corporate advertising in local and national publications - that means more exposure for our listings.

Coldwell Banker Weir Manuel is the only brokerage in town doing coordinated, mass open house events, promoted by full-page print ads. These company-wide events, bring buyers out in large numbers, right to your doorstep through engaging print ads in highly targeted publications.

When marketing your home, I will create a plan that will expose it to as many potential buyers as possible. A real estate professional like myself is still a primary source of information for home buyers, and use of the Internet continues to grow, but I take all factors into consideration when creating a marketing plan.

This chart also shows that print advertising is not as effective for promoting you home as the other activities I will perform, coupled with our extensive online presence.

Information Sources Used in the Home Search (% of Home Buyers)

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Source: The 2012 National Association of Realtors® Profile of Home Buyers and Sellers.

Plan of action

My objectives are:1. To assist in getting as many qualified buyers into your home until it is sold.2. To communicate to you weekly the results of our activities.3. To assist you in negotiating the highest dollar value, between you and the buyer.

The Steps I Take to Get a Home Sold - the “Pro-Active Approach”:1. Submit your home to our local Multiple Listing Service.2. Price your home competitively, to open the market vs. narrowing the market.3. Promote your home at the company sales meeting.4. Develop a list of features of your home for the Brokers to use with their buyers.5. Email your home to the top 800 Agents in the marketplace for their buyers.6. Suggest & advise as to any changes you may want to make in your property to make it

more saleable.7. Email a realtor.com report to you weekly showing our activity on their web site.8. Prospect two hours per day and talk to over 25 people per day looking for potential buyers.9. Contact over the next seven days, my buyer leads, sphere of influence and past clients for

their referrals and prospective buyers.10. Add additional exposure through a professional sign, feature box and lockbox on the door.11. Whenever possible, pre-qualify the prospective buyers.12. Keep you aware of the various methods of financing that a buyer might want to use.13. When possible, have the cooperating Broker in the area tour your home.14. Follow-up on the salespeople who have shown your home...for their feedback and

response.15. Assist you in arranging interim financing...if necessary.16. Represent you on all offer presentations...to negotiate the best possible price and terms.17. Handle all the follow-up upon a contract being accepted... all mortgage, title and other

closing procedures.18. Deliver your check at the closing.

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Here are just a few tips to show your home in its best light to prospective buyers. Needless to say, the more work you put into enhancing its appearance, the better the impression. Be sure to consult your Coldwell Banker Weir Manuel sales associate to find out what improvements are recommended.

START WITH THE OUTSIDE: CURB APPEAL IS KEY!

Your lawn and the home’s exterior is your first chance to reel in buyers. If they see an overgrown yard or unattractive chain-link fence, they’ll move on to the next house.

• Your front door gives a virtual first impression to the prospect and agent. Be sure it is scrubbed clean or painted if necessary.

• Seasonal potted plants, door wreaths, a new welcome mat, new mailbox and new house numbers are small investments but the rewards are great.

• Tidy up the grounds, patio, decks, driveway and garage.

• Keep lawn trimmed, watered and edged. • Inspect all plants. Prune bushes and trees.

Keep plants from blocking windows.

FINISH WITH THE INSIDE: MAKE A LASTING IMPRESSION!

• Paint any room needing attention• Clean windows, carpets or drapes• Clear all unnecessary objects from kitchen

and bath counters. • Clear the refrigerator of magnets,

messages, pictures, etc. • Coordinated towels and other accessories

are a nice touch.• Fill all light sockets with high-wattage

bulbs to give your home a glowing warmth.

SET THE STAGEStaging is a term that comes from movie and stage production, where a room is decorated artfully to elicit a certain reaction.

Staging your home for sale can be as simple as changing the arrangement of your furniture, or as complex as repainting walls, resurfacing counters or having a room completely restaged by a professional. In general, try to look at your home “through the buyer’s eyes” as though you’ve never seen it. Any time or money spent on the above items is likely to bring you more money in return, and should result in a faster sale.

Preparing your home:

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Getting readyDecor is subjective: some like ultra modern, others prefer traditional. You really can’t decorate your home to please everyone. But one thing is universal: less is more. A neutral decor and an absence of clutter show your home in its best light.

Coldwell Banker Weir Manuel will help you see your home from a buyer’s perspective and suggest ways to enhance its marketability. In most cases, that will not mean spending a lot of time or money - just enough to create that crucial good first impression.

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A CMA TAKES INTO ACCOUNT:

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PROPERTY FEATURES• Location • Square footage and lot

dimensions• Age and condition• Unique features

MARKET CONDITIONS• Supply and demand• Interest rates and

availability of financing• State of the economy and

seasonal demand

COMPETITION• Price, location, features

and condition• Market time and activity• Price changes, relistings

The perils of improper pricing

PERCEPTION IS EVERYTHING. If a home is overpriced, it may languish on the market to the point where it is perceived as a “lemon” by prospective buyers and agents - eventually selling for far less than it should.

Because those first few weeks are crucial to the final outcome, your Coldwell Banker Weir Manuel sales associate will give you trusted advice about a realistic asking price that will get your home sold at the right price.

OVERPRICING:• Reduces sales associates activity• Reduces advertising response• Loses interested buyers• Attracts the wrong prospects• Eliminates offers• Helps sell the competition• Can cause appraisal problems• Extends market time• Frequently results in selling the home

for less than it would have sold for if priced right at the outset

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We negotiate for you!

CONFIDENTIALITY: Our fiduciary duty to our clients begins and ends with confidentiality, which is vital to the integrity of the deal and to our reputation as professionals.

RESPONSIVENESS: Time is of the essence! Your sales professionals will expedite the presentation of offers and counteroffers, and quickly act upon any opportunity.

RESOURCEFULNESS: Real estate sales can be complicated. As trusted advisors we examine all angles of a transaction and create strategies and solutions.

COMMUNICATION: As negotiations progress, your sales associate will be on call to update you.

STRENGTH: Our goal is to achieve an outcome that meets or exceeds your expectations.

Your Coldwell Banker Weir Manuel sales associate will conduct negotiations with professionalism, attention to detail and a loyal representation of your interests. The following are principles your sales associate use in every negotiation.

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What to expect in a negotiationExperienced agents, like ours, understand that negotiations sometimes begin well before an offer is made. Crafting an offer that is in your best interest requires a thorough understanding of your explicit needs. Our trusted advisors take the time to talk with you about what is most important and can resolve issues like:

PRICE: Do you accept the price offered by the buyer? Do you counter with a higher one? Is it too high? Is the buyer’s offer too low? Your sales associate knows the market and the value of your home and will advise you about what price will be acceptable to both so that the deal doesn’t fall through. HOME INSPECTION: Buyers will have a licensed home inspector do a thorough investigation of the inside and outside of your home and property. Inspectors are paid by the buyer so they will be overly diligent in finding every crack and loose nail. Your sales associate can help you and the buyer decide who will be responsible for what repair. MORTGAGE: Typically, buyers will obtain a mortgage to buy your home. Your sales associate will review it in detail and advise you of the terms and time-line and how they will impact the transaction.

LEGAL ISSUES: Buyers may have a lineup of experts advising them. But, rest assured, you will have the highest level of representation from your Coldwell Banker Weir Manuel team.

CLOSING DATE: Your sales associate will negotiate a closing or possession date that is satisfactory to both buyer and seller, as they can be as important as the price.

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Celebrate!

The closing is complete; the keys to your home have been handed over to its new owner.

Now, your Coldwell Banker Weir Manuel sales associate will help you tie up any loose ends.

Now, you may want to begin a new journey: finding a house of your dreams. Perhaps your sales associate and you have already begun - or even completed - that goal. Or maybe you’re still at the “thinking about it” stage.

One thing is sure: your Coldwell Banker Weir Manuel sales associate and you will have formed a partnership that can last a long time - even a lifetime.

Enjoy the adventure.

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www.cbwm.com

AlmaColdwell Banker Weir Manuel Hoppough202 E. Superior StreetAlma, Michigan 48801 Phone: 989-463-1219 Fax: 989-463-6040

Ann Arbor/YpsilantiColdwell Banker Weir Manuel305 East Eisenhower, Suite 100Ann Arbor, Michigan 48108Phone: 734-930-0200Fax: 734-930-0552

Birmingham/BloomfieldColdwell Banker Weir Manuel294 E. Brown StreetBirmingham, Michigan 48009Phone: 248-644-6300Fax: 248-644-7972

Clarkston/North OaklandColdwell Banker Weir Manuel7151 N Main StClarkston, Michigan 48346Phone: 248-625-1000Fax: 248-625-9408

Coldwell Banker Realty Solutions32100 Telegraph, Suite 240Bingham Farms, Michigan 48025Phone: 888-495-7400

Commerce/West BloomfieldColdwell Banker Weir Manuel2600 Union Lake Road, Suite 150Commerce Township, Michigan 48382Phone: 248-360-1425Fax: 248-360-2840

GreenvilleColdwell Banker Weir Manuel Hoppough10728 W. Carson City RoadGreenville, Michigan 48838Phone: 616-754-9100Fax: 616-754-9145

The Grosse PointesColdwell Banker Weir Manuel102 KerchevalGrosse Pointe Farms, MI 48236Phone: 313-886-4200Fax: 313-343-5291

IoniaColdwell Banker Weir Manuel Hoppough319 W. MainIonia, Michigan 48846Phone: 616-527-2800Fax: 616-527-0350

Macomb CenterColdwell Banker Weir Manuel22537 Hall RoadMacomb, Michigan 48042Phone: 586-649-6000Fax: 586-649-6001

Northville/NoviColdwell Banker Weir Manuel201 CadyCentreNorthville, Michigan 48167Phone: 248-347-3050Fax: 248-347-6791

Plymouth/CantonColdwell Banker Weir Manuel177 N. Main Street, Suite 100Plymouth, Michigan 48170Phone: 734-453-6800Fax: 734-453-3245

Rochester/TroyColdwell Banker Weir Manuel900 W. UniversityRochester, Michigan 48307Phone: 248-651-3500Fax: 248-651-3293

Corporate HeadquartersColdwell Banker Weir Manuel32100 Telegraph, Suite 240Bingham Farms, Michigan 48025Phone: 248-644-6300Fax: 248-687-7335

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Coldwell Banker Weir Manuel Listing Presentation

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