cola wars
5
Year Per capita Consumption (in Gallons 1970 22.7 1975 26.3 1981 34.2 1985 40.3 1990 46.9 1994 50 1996 52 1998 54 2000 53 2002 52.5 2003 52.3 2004 52.3
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cola wars
Transcript of cola wars
Exhibit 1YearPer capita Consumption (in Gallons)% share of
total beverage consumptionBottled Water
Consumption197022.712.4197526.314.41.2198134.218.72.7198540.322.14.5199046.925.78.119945027.49.619965228.51119985429.611.82000532913.2200252.528.815.4200352.328.716.6200452.328.717.7Year197019751981198519901994199619982000200220032004Per
capita Consumption (in
Gallons)22.726.334.20000000000000340.29999999999999746.95052545352.552.352.3
Exhibit 2YearCoke Market SharePepsi Market ShareCombined
Share1950471057196633.420.453.8197034.719.854.5197535.321.156.4198035.927.863.7198539.530.369.8199041.132.473.5199542.330.973.2200044.131.475.52004E43.131.774.8Coke
Market
Share1950196619701975198019851990199520002004E4733.434.70000000000000335.29999999999999735.939.541.142.344.143.1Pepsi
Market
Share1950196619701975198019851990199520002004E1020.39999999999999919.821.127.830.332.430.931.431.7
Sheet3