Cohesion Brand & Design introduction

© COHESION Design Services Limited

Cohesion Brand and Design

AN INTRODUCTION



Winning hearts, winning minds

Cohesion Brand is a specialist branding service. We are adept at creating great brands or reinvigorating established ones. We use our marketing and creative expertise to work with you to create a brand with impact, resonance and reach. We can help you achieve clarity and consistency across all your marketing communications, printed and online.

Designing success for the financial services industry.

Cohesion Design a specialist marketing and creative service for the financial services industry. Using our marketing and visual communication expertise we support you with your marketing & branding requirements. As each client’s requirements are different we tailor our services to provide a bespoke service. Our aim is to develop long-term relationships that maximize the value of expenditure on marketing and design.

The Design Business Association is the trade association for the UK design industry. They support design consultancies in becoming more professional by offering a range of industry specific membership services, training courses and events.



Our approach

Strategy + Creativity + Consistency = Your unique requirement

Each client has different requirements. Our processes are tailored to provide the necessary creativity and consistency of delivery to meet their individual needs.

Our aim is to develop long-term relationships that maximise the value of expenditure on design and brand development.

We do this by developing a close understanding of the client’s business; what do they do, their products, culture, market place, competition and environment. Only in this way can we understand their values.



Getting the strategy right

We will help you to devise a marketing strategy which has a direct link to your business (and brand) objectives.

UnderstandYour business: positioning, values, objectives, strength, weaknesses.

AnalyseThe external factors: customers, competitors, opportunities, risks.

FormulateA strategic marketing plan aligned with your business plan.

ImplementPrioritise and roll out tactical campaigns.

MonitorEvaluate and adapt: a plan isonly a plan and should be reviewed and adjusted regularly according to experience gained, your evolving business and an ever changing environment.

Resulting in enhanced business performanceOur marketing expertise combined with our business acumen and creative flair ensures that our solutions are commercial, on budget and on time; while making certain you achieve stand out from the crowd.

ServicesMarketing PlanningResearch and AnalysisMarketing ManagementIntegrated CampaignsProject Planning



Our creative process

This is when we make things with ink, paper, pixels and paint

DefineAgree the brief.

CreateDevelop initial concepts.

ExploreTest effectiveness andresiliance of idea.

ImplementBring ideas to life.

Deliver deliver deliver

Our creativity supports brand strategy. We use our experience and expertise to devise original, effective solutions based on a well thought-out creative strategy and effective implementation.

ServicesServicesAdvertisingBranding and identityDirect mailLiterature and marketing materialsExhibitions and signsInternet and e-marketing



Making consistency count

This when we think holistically about what is communicated and produced in a wider more strategic context in relation to your brand.

StrategyDevelop plans that meet your business needs.

ProcessGuiding you through the process to establish consistenty of your identity.

ToolsDevelop tools to nurture an understanding in using your identity.

SupportDealing with the unexpectedand supporting continuous improvement.

Consistency is not dull, nor does it stifle creativity.

Consistency can be the foundation of a culture that supports innovation.

The focus of creativity should be into areas of real need and opportunities to deliver innovation not re-invention.

ServicesCorporate identity and branding review and implementation across all applications.

Development and maintenance of guidelines and supporting tools.

Project management of design-led initiatives.



Your participation

We work in collaboration with you, you know your business and we know ours.

At Cohesion we have a culture of participation, which allows our clients to have direct access to our creative staff. In this culture of participation, customer become co-creators of a brand. This makes them feel part of the process, not just the end result.



So in summary

Client

COHESION

Web E Comms

Exhibitions

Events

PR

Print

Fulfilment

Merchandise

Copying writing

Marketing Strategy, Branding an

d m

arco

mm

s

Marketing strategy and tactical plan

Executive summary

SWOT analysis

Product segmentation

Business vision

Market overview

Competitor analysis

Competitive strategy

Target market

Branding

Brand Definition

Brand Strategy

Brand Design

Brand Management

Brand Performance

Marcomms

Advertising

Leaflets

Brochures

Newsletters

Mailers

Website with CMS

E-comms including Social Networking

We can offer a range of services that can be tailored to meet your members needs



Don’t take our word - speak to our clientsCHARTERED INSURANCE INSTITUTE

We are now in our sixth year of working with Cohesion, their flexible approach has helped develop a long term relationship and we now consider them more a partner than a supplier.

They have been a valuable asset helping us to manage our brand and with the design and production of our marketing collateral and corporate events. They are a pleasure to work with giving us direct access to their design teams who make it their mission to understand our requirements and deliver, no matter how tight our deadlines are. Their quality service and friendly manner give us a competitive advantage in a challenging market place.

Niall BoydHead of Product Marketing, Chartered Insurance Institute

CHARTERED FINANCIAL ANALYST INSTITUTE

As a global organization, but “not for profit”, we look to work with partners who pay attention to detail, provide flexibility yet still give us value for money. Cohesion meets the brief and adds value.

Steve WellardDirector, Marketing & Communications (EMEA)Chartered Financial Analyst Institute

M4 UNDERWRITING

Cohesion Design have worked with us from the beginning of M4 Underwriting. We enjoy working with Cohesion as their experience and knowledge of our industry make our lives easy. Their helpful efficient attitude ensures that our deadlines are met without compromising on creativity. We would not hesitate to recommend Cohesion to anyone needing a design service.

Graeme SuttonDirectorM4 Underwriting

Evolution Underwriting

Cohesion understands our business; but more importantly understands what we want, often when we’re not sure ourselves.

Their professionalism, eye for detail, delivery and patience makes them an obvious choice when ever we have a design requirement.

Paul StarlingOperations ManagerEvolution Underwriting Group



Don’t take our word - speak to our clientsWalk The Walk Solutions

We knew Paul and Cohesion from a previous life, so they were a natural place to go when we embarked on an MBO as we wanted to create a strong brand from day one.

With some strong ideas of our own it was essential to work with a company that were really prepared to listen and then help shape these into something we both could work with and at the same time be responsive at a time when we were spinning lots of plates.

Paul and his team have subsequently designed our website, which we are delighted with and continue to provide us with an excellent response to our artwork and design needs.

We place customer delivery at the very core of what we do, so it is essential to have partners who think and work the same way. We look forward to working with Cohesion in

2010 and onwards

Steve WilliamsManaging Director, Walk The Walk Solutions

ULTIMATE FINISH

Cohesion was given a brief to re-design our brand image and strapline as to some extent we were guilty of creating confusion in the market place. Paul and his team did an exemplary job from start to finish resulting in some very creative and unique ideas.

The new branding and hierarchy has now been successfully implemented into our ecommerce site at www.theultimatefinish.co.uk and has resulted in increased sales through a better brand awareness within our sector.

Jez GilmanManaging DirectorUltimate Finish

K&G ENGINEERING

Working with Cohesion has been a rewarding experience. Their thinking has helped us re-position our company whilst their creativity has developed a brand image that reflects the quality products we deliver.

We never believed that their work would have the impact on our business that it has. In the past year our sales are up by over 40% and we are winning business we would not previously have been considered for. Throughout the whole experience we were totally impressed by the professionalism of the Cohesion team and their attention to detail.

Kevin WaughManaging DirectorK&G Engineering Limited

Age With Attitude

We worked with Cohesion to design the brand, logo and advertising materials for our new training programme for mid-life women. The brand needed to be a bold statement about new beginnings.

Cohesion came up with a style that stands out for all the right reasons. It’s says that it’s different and unique which is what was required. The design process was flexible and customer focus a priority. I would work with them again and recommend them to others.

Lindsey AgnesManaging Director The Change Corporation

Cohesion Brand & Design introduction

Design

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