Brand Design Manual
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Transcript of Brand Design Manual
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BRAND DESIGN MANUAL
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2Logo Basics
Logo Basics
Logo usage P 3
Logo and word mark usage P 4
Used Colors P 5
Used Typeface P 6-7
3D Logo Styles P 8
2D Logo Styles P 9-10
Common Mistakes P 11-12
Print Identity
Stationary P 13
Product Sheet P 14
Advertisement P 15
Products
Packaging P 16-19
New Product Design P 20-22
Accessories P 23
Fashion P 24-26
Internet
Web Site & Flash Presentation P 27
Web banner P 28
Other Graphic Items
Patterns P 29
Symbols P 30
File List
File List P 31-33
Content
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3Logo Basics
Logo UsageThe Xtatix logo is to be displayed in its entirety on either a solid light or dark background (avoid mid-tone or strongly colored backgrounds).
Note that the shadow is part of the logo and should not be excluded. The logo should not be displayed in parts, with color variations, or with other elements
superimposed on top of the logo. The logo must include the trademark (TM) symbol.
Minimum Logo Size:The logo should not be displayed on screen at any smaller than 40 px tall (with the exception of system icons that demand smaller sizes). The logo should not be
displayed in print at any smaller than 3/8" tall.
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4Logo Basics
When displayed with the accompanying Xtatix wordmark, it must be displayed in one of the following two arrangements. When displayed with theXtatix Emblem,
the product name Xtatix should be rendered in its own designed font in the appropriate size in relation to the "Xtatix' wordmark as indicated in the figures below.
The wordmark and the emblem must include the registered trademark () symbol as indicated in the figures below. The Xtatix Emblem may be displayed on its own
without the accompanying Xtatix wordmark.
Colors:The Xtatix wordmark and registered trademark () must be rendered in "Metaillic Black" (Color infomation on the next page)
The emblem uses the color "Metailic Black" and "Deep Orange". (Color infomation on the next page)
Emblem and Wordmark usage
1x
0.5x
3.7x
2x
Protected Space
Wordmark
Emblem1.5x 1x
0.5x 3.7x
Protected SpaceWordmarkEmblem
Horizontal Logo Vertical Logo
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5Logo Basics
Xtatix Colors
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6Logo Basics
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz / 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz / 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz / 1234567890
Arial Narrow regular
Arial
Arial Narrow bold
Print/Flash Fonts
Web Fonts
Used Typeface 2
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7Logo Basics
Used Typeface 1
Paragraph Styles
Name Font family Font style Font size Leading Caps Alignment Space Before Space After Tracking Color Usage
Title/Chapter Arial Narrow Regular 36 36 All Caps Left 0 mm 0 mm 0 Black 6 Titles and Chapter Headlines
Headline 01 Arial Narrow Regular 24 24 Normal Left 30 mm 0 mm 0 Black 6 Main Headline on a Page or in lists
Headline 02 Arial Narrow Regular 14 Auto Normal Left 5 mm 1 mm 0 Black 6Main Headline in a Paragraph or Sub header/
in lists
Headline 03 Arial Narrow Bold 12 Auto Normal Left 5 mm 1 mm 0 Black 6Sub Headline in a Paragraph or First column
in a list
Body Arial Narrow Regular 10 15 Normal Left 0 mm 3 mm 0 Black 6 Body text in Documents, Body text in lists
Page Number Arial Narrow Bold 18 Auto Normal Right 0 mm 0 mm 0 Black 6 Page Numbers, Price
Address Arial Narrow Regular 8 12 Normal Left 0 mm 0 mm 5 White Addresses and Fist Row in lists
Explainations Arial Narrow Regular 8 Auto Normal Right 0 mm 0 mm 5 Black 6 Image explanations, other explanations
Important Note Arial Narrow Regular 10 Auto Normal Left 0 mm 0 mm 0 717 (Orange) Important text elements
Header 1 Right Arial Narrow Regular 24 24 Normal Right 0 mm 0 mm 0 Black 6 Main Header text based documents
Header 2 Right Arial Narrow Regular 14 14 Normal Right 0 mm 0 mm 0 Black 6 Sub Header in text based documents
Foot Note Arial Narrow Regular 8 8 Normal Right 0 mm 0 mm 0 Black 6 Foot Note next to page number
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8Logo Basics
3D Logos Styles
Emblem with Word Mark Vertical Logo Horizontal LogoEmblem Emblem with Crown
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9Logo Basics
2D Logo Styles 1Emblem with Word Mark Vertical LogoEmblem
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10Logo Basics
2D Logo Styles 2Horizontal LogoEmblem with Crown URL Logo
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11Logo Basics
The Xtatix logo and wordmark should not be displayed in modified or displayed in ways that visually compromise the logo. The following figures highlight some common
mistakes to avoid when displaying the logo and wordmark. Incorrect font face, incorrect font color, non-standard orientation and sizing of logo and text, incorrect logo/
text size ratio and position.missing shadow, incorrect colors, incomplete logo, strongly colored background, strong patterned background.
Common Mistakes 1
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12Logo Basics
Common Mistakes 2The Xtatix brand identity should never use orange on white or white on orange. Neither in graphical part nor in text parts.
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13Print Identity
Stationary
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14Print Identity
Product Sheet 1
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15Print Identity
Advertisment
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16Products
Packaging 1
Peeper 2 Packaging Peeper 3 Packaging
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17Products
Packaging 3
Visinaory Packaging Porta Media Packaging
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18Products
Packaging 2
Porta Clik Packaging Stealth Packaging
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19Products
Users Guide
Peeper 2 Manual Porta Media ManualPorta Clik ManualStealth ManualPeeper 3 ManualVisinoary Muanul
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20Productsro ucts
New Products 1
Stealth VisinoaryFree fone 2
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21Products
NEW MOUSE
ro ucts
New Products 3
Stealth Mous with Design
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22Products
PRODUCT LINE
ro ucts
New Products 2
Media Player Media Player Shock ResitantMp3 Player Shock resitant
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23Products
Accessories
Mouse Pads Product BagsSeal Sticker
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24ProductsProducts
Fashion Ideas 01
T-Shirt and ShortsRistband and Headband T-Shirt and Shorts
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25ProductsProducts
Fashion 02
T-Shirt and ShortsRistband and Headband T-Shirt and Shorts
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26Productsro ucts
Fashion 03
Polo-Shirt and ShortRistband and Headband Polo-Shirt and Short
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27Internet
Web Site & Flash Product Presentation
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28Internet
Web Banner
Mouse Pads
Mouse Pads
Size???
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29Other Graphic Items
Patterns
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30Other Graphic Items
Symbols