Designing success for the financial services industry © COHESION Design Services Limited

Personal Finance Society I’m Still Young Magazine advertising campaign – Messaging Case Studies

The Personal Finance Society required three adverts for insertion in I’m Still Young magazine. The brief was to promote the benefits of financial planning so that people can get the most out of their retirement.

In addition, the suite of ads needed to promote the Personal Finance Society, Chartered Status and Find an Adviser.

Our solution was to emphasize this through the use of quirky attention-grabbing images and a bold statement – enjoy – used to reinforce the story being told within the images.

Designing success for the financial services industry

Case StudiesPersonal Finance Society I’m Still Young Magazine – Ad Series

© COHESION Design Services Limited

Working within the corporate guidelines, the adverts focussed on the image and statement which in itself tells a story.

The lower section of each ad details specifically the advertising message, as well as reflecting the relative branding of the various parties. This is reinforced by differing corporate colour schemes.

Designing success for the financial services industry © COHESION Design Services Limited

Personal Finance Society I’m Still Young Magazine – Ad Series Case Studies

We set high standards to help ensure that you receive trusted financial advice.

As the UK’s leading professional body the Personal Finance Society exists to ensure that financial advisers operate to the high standards that you expect. This includes training, qualifications and a code of ethics.

Our 27,000 members are associated with the highest standards of professionalism, so if you are looking for a trusted financial adviser you can search for a member of the Personal Finance Society by entering your postcode into our free adviser search website; www.findanadviser.org

Go online now to find a trusted financial adviser local to you.

Standards Professionalism Trust

enjoy.

Standards Professionalism Trust

Whatever you have planned now, ensuring your finances are in order will be key to a long and stress free retirement.

The Personal Finance Society is the leading professional body for financial advisers, with over 27,000 members. Members are associated with the highest standards of professionalism through professional qualifications, adherence to a respected code of ethics and commitment to ongoing learning and development.

If you are looking for a trusted financial adviser, local to you, you can search for a member of the Personal Finance Society by entering your postcode into its free adviser search website; www.findanadvsier.org

Go online now to find a trusted financial adviser, local to you. Then enjoy.

enjoy.

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