CoffeeTable Presents at Under the Radar
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Transcript of CoffeeTable Presents at Under the Radar
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Catalog Shopping on Touch Devices
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Ben ChoiCEO & Catalog Shopper
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“Brad and I were on Amazon.com for the first time a week ago. But we got lost.
I’ll stick to catalogs.”-Angelina Jolie, 2011
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$270B of purchases.
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Retailers mail a lot of catalogs.
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15B catalogs
$15B=
In paper, postage & data
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Most go in the trash.
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
& Postmaster General
- John Wanamaker,Retail entrepreneur
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Multi-channel retailers pay up front and can’t measure results.
Retailer
Customer
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Retailers need a Catalog 2.0
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Digital Audience
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Catalog Analytics
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How do we attract shoppers?
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By making a great app that shoppers love
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Retailers love us too.All 170 of them.
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Chris (Chairman)
Why will we #win?We’ve done this before
$400M
Ben (CEO)