Allocadia Presents at Under the Radar 2013
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Transcript of Allocadia Presents at Under the Radar 2013
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3 Key Challenges of the CMO
Visibility into:
marketing investments marketing plans return on marketing investment (ROI)!
1
3 2
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Investment & plan data is in spreadsheets.
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Invoices are locked in ERP.
ERP
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Investment & plan datais nowhere.
?Regions Products Corporate
Objectives
??
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Marketing ROI data is captured in multiple systems.
Marketing Automation CRM Social
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Marketing Investments
Marketing ROI
Marketing Planning
The Marketing ROI problem is an information and data problem
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Enterprise software for the CMO
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manage marketing investments and plans
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input marketing budgets, commits, forecasts
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input marketing plans
Corporate Objective
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invite users
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connect to your ERP
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connect to your CRM and marketing systems
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connect to your CRM and marketing systems
Salesforce Campaign Name
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full BI-analytics, in a CMO dashboard
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see “budget vs actual”
Plan vs Actual
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see “plan by objective”
Plan by Objective
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see “forecast or commit”
Plan vs Commit
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And finally….
everyone can see
Return on Marketing Investment
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see “return on marketing investment”
Be$er visual of 1 ROI report with SF logo
ROMI
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Go To Market – how we are selling go-to-market
$10K-$100K / year + Services
$59 - $99 / user / month
Inside Sales Partners
Analyst referrals Customer referrals Lead-‐generaGon
MarkeGng AutomaGon vendors AppClouds
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KRISTINE STEUART KATHERINE BERRY!CCO & Co-founder CEO & Co-
Founder