Code Design Interiors / Retail / Graphics Credentials Document

Presentation:

Portfolio 2016

Interior Design // Graphics // Concept Design // Creation of Brand Identity // 3D Visuals // Documentation // Documentation Drawings // Joinery Details //// Signage Artwork and Construction Details // Implementation // Brand Guidelines // Site Supervision // Submissions for Critique

Services What we o�er

We have a wealth of experience...

...yet we are still a young and creative

team.

.

We are are not too large.....

....yet we have access to a huge engine room.

We are international...

...and we are holistic...

...yet we know how to ice the cake.

The application of the most avante guard

interior designs and the layering of fi nal

decorative elements create spaces that are

completely resolved.

We also assist developers to maintain the

standards of their tenants by providing

tenancy fi tout guidelines and design critique.

Why use CODE?

CODE are experienced, creative, effi cient, international and holistic designers.

We have an o�ce in Sydney, located in

North Sydney. We are e�cient. We are

able to satisfy our clients by being

dedicated to attention to detail

Our designers have worked with the

largest shopping centre developers,

internationally acclaimed architects and

in retail environments of the highest

calibre in Australia and Asia.

Our designs are practical and feasible.

Our experience enables us to execute

our designs without complications.

We have our fi nger on the pulse of cur-

rent and future retail trends and new

technologies

We maintain a close association with

cgnArchitects in Singapore and have

the ability to take on projects of any

scale. We have sta� in both cities who

are ready to turn around tight

deadines.

We have Australian comprehension

and international awareness. We are

currently working on exciting new

projects overseas. We know about

retail trends before they reach

Australia.

Our understanding of the shopping as a

whole, and our ability to break up retail

monotony with features makes our

understanding unique. We break up the

space into human sized environments

creating themed precincts... a farmers

market,...a fi sherman’s wharf....a Japanese

food garden.....a lifestyle lounge.

Overview What we do

Food & Beverage

Mall Interiors

Food Courts

Restaurant precincts

Foodhalls

Themed food streets

External cafe precincts

Retail GuidelinesInteriors

Precinct Branding

Tenancy Critique

Tenancy Guidelines

Signage & Graphics

Spacial Planning, Floors, Ceilings,

Skylights & Material selection

Mall PlanningPrecinct Creation

We have big picture vision but understand

space at a human scale

Kopitiam Singapore

SS2 Malaysia opening May 2010

Camoufl age is a kids store with attitude. The colourful anti-camoufl age graphic is fl exible in form, and was

translated onto the fl oor, ceiling and walls, as well as packaging.

Jurong Point, Singapore

// Retail Direction

// Tenancy Critique

// Interior Design

// Precinct Branding

// Environmental Graphics

// Signage

Kopitiam Singapore

Jurong Point Shopping Centre

Food Precinct design, Feast

An intimate fi ne dining atmosphere was created in Feast where the ceiling is low. Individual restaurants encircle a central shared dining area. This is the fi rst such restaurant precinct of its kind. We worked very closely with the restaurateurs to understand their individual requirements and celebrated their individuality within a common design ethos.

DFO Centres - Essedon & Moorabin

Food Courts

// Retail Promenade //

Federation Centres

Federation Cntres

Retail Promenade

ALDI SIDE OF MALLTENANCIES OPPOSITE ALDI

Mesh above Aldi

4m

shopfront

by Tenant

mesh above

by Lessor

skylight

SECTION THRU NEW MALL 1:100

ANGLED TIMBER BATTON CEILING

BY

LE

SS

OR

ALDI SIDE OF MALL

spill out seating

& display

SKYLIGHT

ORGANIK sk

ylight

ananananglglglglededed t t timimimbebebeber r r bababatttton c c ceilililingngng

4m shopfronts

4m shopfronts

tenant �nish up to 600000mm a�

(up tototo plywood)

skylight

mesh cladding abovemesh cladding above

by Lessor

2m spill out seating & display

to ALDI side of mall

ALDI SIDE OF MALL

6 meter walkway

SKETCH NEW MALL

Tenant signs, �x to

Lessor beam

Lessor treatmentnn

too blank wall

IN/OUTIN/OUT

4m

hopfrontshopfr

y Tenantby T

�nish �nish

aboveabo

y Tenantby T

beam

imimimim

PLYWOOD BULKHEAD

Colonnandes

Retail

Major Project: Colonnades Shopping

centre, new mall extension3 FoodColonnades Shopping Centre

New Mall Extension

Brandon Park Shopping Centre, Foodcourt & Interiors

Victoria

Vicinty Brandon Park Shopping Centre

Mall Interior, Food Court & Amenities

Vicinty Brandon Park Shopping Centre

Food Court

Vicinty Brandon Park Shopping Centre

Food Court

Centro Bankstown Shopping Centre

Information Kiosk

op

tio

n 1

Centro Bankstown Shopping Centre

Information Kiosk

Centro Bankstown Shopping Centre

Information Kiosk

7.4

PROJECTIONS IN THE LEASELINE The notion of the shopfront as a 3-dimensional form

can be realised by blurring the line that is the notional

leaseline. Mumbai Maxity’s consultants will work with

tenancy designers to facilitate projections, ingos and

outgos into the mall space in order to realise this

notion. Outgos of up to 500mm can be accomodated.

The total area of leasable space must remain as per the

Lease plan.

Note that protrusions must not hinder the view to the

adjacent tenancy and must not cover the intertenancy

wall; shopfront projections should recede close to the

inter-tenancy walls, at least 400mm away. To achieve

this free-form space the designer may consider

elements that protrude into the mall.

Where a tenancy occupies two or more levels, and only

when the leaselines are vertically aligned; the designer

may consider cladding over the vertical face of the void

edge.

CLOSURES Types of closure include; swinging doors

that open inwards, recessed outward opening doors,

doors that stack into a concealed compartment.

Doors may be transparent, solid or framed. They can be

double or single leaf pivot, swing or top hung sliding

doors. All door hardware must be concealed. The

minimum door panel width is 700mm. The � nishes to

doors need to be of the highest quality in keeping with

the shopfront.

Roller type doors or trellis shutters are not permitted.

SHOPFRONTS IN THE MALL

INSIDE TENANCY

OUTGO

LEASE LINE

MALL

INGO

. 100mm Max.

Min. 50% closure required to shopfronts

All protrusions are at the cost of Licensee

Floors, ceilings & intertancy walls

to be �nished by Licensee

INSIDE TENANCY

LEASE LINE

MALL

INGO

OUTGO . 200mm Max.

Min. 50% closure required to shopfronts

All protrusions are at the cost of Licensee

Floors, ceilings & intertancy walls

to be �nished by Licensee

LEVEL 1 TENANCY SHOPFRONT

GROUND FLOOR TENANCY SHOPFRONT 7.5

thresholds & projections should interact with the customer and connect with the mall.

Consider;

Setting back portions of the shopfront to frame display windows and entries

Using layering and di� erent materials in the Threshold Zone (or � rst 1500mm)

to create depth

Projecting from the shopfront to create a focal point or highlight signage

Using design elements that are directional and guide the customer towards the

entry point

Example Layout 1 Example Layout 2

Tenancy Fitout Guidelines

Pacific Fair

Tenancy Fitout Guidelines

Exa

mple

Lay

out 2

Exa

mple

Lay

out 1

AMP Macquarie Centre

Tenancy Fitout Guidelines

Benstons Square, Victoria

Proposed Amenity Upgrade

The Glen Shopping Centre

Amenities Concept

Parents Room, Federation Centres Rollout

Concept Design

Federation Centres Rollout

Parents Room Concept

Kids Play

Concept Design

// Stylecraft Brisbane //

Stylecraft Branding

Singapore showroom

Brisbane showroom

Stylecraft Furniture Showroom

Brisbane & Singapore

Code / Suite 107 The Cooperage 56 Bowman Street Pyrmont NSW 2009 A

T // (02) 9518 6893 // M 0457 905 569 // INT +61 457 905 569

// Yardhouse Bar and Brasserie 730 George Street, Sydney

Yardhouse bar and Brasserie, formerly The Palace was part of the very early landscape of Sydney. On George Street, in the Haymarket Hub, it is the oldest continuously open bar in Australia. The new design embraces the rich history of the building and its warm character.

Yardhouse The bar was fi rst opened in 1890. It incorporates street and mall dining areas, a historic front bar, gaming room and huge brasserie.

Freshbox

Youth Fashion

Freshbox is an established streetwear fashion brand that had already attracted the youth market. The brand wanted to lift its profi le and strengthen its identity. This was achieved by the incorporation of graphics and youth art pieces into the merchandising. The use of black and white printed graphics reduced the fi tout costs and the addition of bright pink over the top in vinyl, rope and laminate to bring life to the design.

Camoufl age

Kids Wear

Camoufl age is a kids store with attitude. The colourful anti-camoufl age graphic is fl exible in form, and was

translated onto the fl oor, ceiling and walls, as well as packaging.

Helen

Jewellery & Accessories

We have opened in excess of fi ve stores with Helen Accessories. The black and white logo and ceiling elements are a trademark of the brand. The challenge has been to showcase a large amount of product with adequate lighting, and divide it with enough joinery that it remains easy to browse. Smaller kiosk outlets make extremely effi cient use of space and integrate storage, pack away systems, security and lighting.

//Sun Paradise //

Linda&Co Designer Jewellers

Jewellery

Linda&Co is a family owned and run business with stores in Macquarie Centre and Rhodes. They are stockists of an

extensive range of diamonds and a vast range of European inspired jewellery and Swiss Timepieces. We are

currently working on the upgrade of Rhodes store.

Retail Designer

Bachelor of Design (Interior, COFA)University of New South Wales, Australia

Sophie Collis Director

PROFILE

Sophie Collis has worked as the lead project designer for many retail develop-

ments in Singapore, Australia and Asia.

January 2010- Present

In 2010, Sophie Collis established CODE Design. CODE Design has completed retail

Projects for Centro Properties, Colonial First State Global Asset Management,

Metro Hotels, QANTAS, Kopitiam Singapore, Lee Kim Tah Singapore, Thompson

Adsett Architects, Stylecraft Furniture Australia and many retailers in Singapore.

Project scope include Tenancy Critique , Foodcourt Design, and retail interiors.

Recent Projects include:

DFO Homebush Foodcourt for Colonial First State Global Asset Management -

Interior Design

DFO Moorabbin Food Courts (2) for Colonial First State Global Asset Management

- Interior Design & Graphics

DFO Essendon Food Courts (2) for Colonial First State Global Asset Management -

Interior Design & Graphics

Centro Toombul Food Court - Interior Design & Graphics

Centro Karingal - Retail Interiors, mall extension & Upgrade (current)

Metro Hotel, Sydney CBD - room interior upgrade

Yardhouse Sydney, Bar, Brasserie & Restaurant, George & Hay Streets Sydney -

Interior Design & Graphics

Kopitiam Foodcourt- Marina Square, Singapore - Interior Design & Graphics

Stylecraft Furniture Australia (Sydney, Brisbane, Perth & Singapore) - Interior

Design & Graphics

QANTAS Sydney Airport Tenancy Critique (until August 2011) -

2007- January 2010

Sophie worked as a partner of ccg+A in Singapore, which was set up in conjunc-

tion with cgn Architects. She maintains a relationship with ccg+A, which is still

operating. Sophie worked on retail developments including Jurong Point

Shopping Centre (Singapore), Northpoint Shopping Centre (Singapore) and SS2

mall (KL).

Works include retail planning, mall interior design, environmental graphics,

precinct branding and tenancy ftout guidelines. She has also completed several

food court design projects and restaurant precincts. She has completed tenancy

critique for over 250 tenancies.

Sophie Collis has also completed some 60 plus retail and Food and Beverage

tenancy designs including ftouts for clients such as Carl’s Junior, Billy Bombers,

Kiddy Palace and other leading Singaporean retailers. She has designed tenancies

for shopping centres in Singapore including ION, 313 Somerset, Marina Bay Sands,

Paragon and Wisma Atria on Orchard Road.

Projects included:

Jurong Point 2, Singapore – The most popular mall in Singapore with foot tra�c of

5million per month.

$400million extension interiors, precinct branding, 3 food courts; Kopitiam,

Gourmet Garden & Feast, tenancy critique, 60+ shop designs.

SS2 Mall Kuala Lumpur- Retail planning, Interiors, signage, public areas, furniture,

external building branding

Northpoint Shopping Centre- Retail planning, Interiors, signage, building colours,

public areas, centre management, tenancy critique, tenancy guidelines.

PREVIOUS EMPLOYMENT

Sophie was previously employed by one of Sydney’s leading retail design !rms,

MBBD between 1997 and 2007.

At the time she left the company, she had been leading a team of interior

designers, industrial and graphic designers.

She was responsible for all client liaison, design and implementation of large scale

retail projects.

Clients included Lend Lease, West!eld (Australia), Taubmans, Centro Properties, Las

Vegas Retail, David Jones Australia,

Bombay Dyeing (Mumbai) and The Perron Group. Projects included shopping mall

interiors and foodcourts.

Projects include:

Centro Colonnades SA Interiors, Diners Life & two Fresh Food precincts, Mall

interiors (new & existing), retail planning, precinct branding, entry statements,

signage, �tout guidelines and tenancy critique, project liason from

commencement

to completion & handover to client

New Songdo City (Studio Daniel Libskind & Taubmans) Food & Beverage 2 level

podium Interior Design Concepts to Design Development, Korea- planning,

furniture & retail concepts

Fresh Life, Diners Life, Market Fresh, signage, entries (new & upgraded)

Centro Bankstown Interiors, & Restaurant Precinct, NSW- Mall interiors, Fresh Life,

entry statements

Centro Whitehorse Interiors, Diners Life and Fresh Life, VIC- Tenancy critique, latter

stage of Interior project delivery

Centro Lavington Interiors and Fresh Life, VIC, Interiors, Fresh Life

Centro The Glen Interiors, Diners Life and Fresh Life, VIC, Fresh Life, Tenancy

critique, Interiors

Centro Lutwyche Interiors and Fresh Life, QLD, Interiors

Centro Karingal Interiors, VIC, Mall Interiors, �oors, ceilings, food & beverage

precinct upgrade

West!eld Bondi Food Precincts, NSW, concept designs, �rst �tout

West!eld Bondi Cafe Court, �rst �tout

Suria KLCC Food Court, Kuala Lumpur, planning, Food & Beverage precinct design

Jurong Point Shopping Centre, Singapore (First Development) Tenancy Critique

Kopitiam Food Court, Jurong Point, Singapore (First Development) F& B design

Banquet Food Court, Jurong Point, Singapore (First Development) F& B design

Centro Mildura Interiors, Diners Life and Fresh Life, VIC, Mall Interiors, F&B design

Centro Toombul, QLD, mall Interiors, external extension, tenancy critique, F&B

design

West!eld Helensvale Food Court, QLD F&B design to Design Development

West!eld Eastgardens Food Court, NSW F&B & Fresh food design

Belmont Forum Food Court, WA, F&B design

Homemakers Supa Centa, Belrose, NSW- Interior design, F&B direction &

guidelines, external public areas

Logan Hyperdome, QLD – Tenancy Critique

MLC Centre – Food Court, NSW- Tenancy Critique and F&B Design & guidelines

Referees

Ross Bonthorne OAM. (Architect) Tel 0411 275 863

Roger Cory (Development Mgr VIC & SA Centro Properties) Tel (03) 8847 0014

Norm Garden (Norm Garden Architect/RTKL) Tel +213 633 1223

Mr Edwin Lee Lee Kim Tah (Owners Jurong Point/Partner Guthrie GTS) Singapore

Tel +65 6745 3318

Interior Architect

Bachelor of Interior Architecture

Bachelor of Nursing

University of Newcastle

University of New South Wales, Australia

Natalie Bayly Director

PROFILE

Natalie has a Bachelor of Interior Architecture with over 15 years experience in the

design realm across di�erent sectors. As well she has completed a degree in

Nursing , having worked in Accident & Emergency. She has also been a volunteer

lifesaver for fourteen years and holds position of Patrol Captain at Queenscli� Surf

Life Saving Club.

Natalie joined Code Design in October in 2015 as Director following four years at

Scentre Group - owner and operator of West�eld centres in Austraila and New

Zealand. Over this year period Natalie was Senior Interior Designer for the Garden

City development in Brisbane, a $450million extension and upgrade, responsible

for all aspects of the creative process. Following the completion of this major

development Natalie went onto become Regional Interiors Manager overseeing

the West�eld portfolio for Queensland and Victoria.

Recent Projects include:

West�eld Garden City, Brisbane QLD - Mall Interiors, Food Court, Cafe Court, Fresh

Food Market, Outdoor Dining & Entertainment Precinct, Kids Play, existing centre

upgrade

West�eld North Lakes - Outdoor Dining & Entertainment Precinct, Fresh Food

Market, Mall Interior, Outdoor Kids Play

West�eld Helensvale - Food Court and Fresh Food Market upgrades

West�eld Southland - Fresh Food Market upgrade

West�eld Geelong - Food Court Upgrade

West�eld Knox - Outdoor Dining Precinct upgrade, Outdoor Kids Play

West�eld Plenty Valley - Fresh Food Market upgrade

West�eld Hornsby - Technology Pod & Food Court upgrade

West�eld Chermside - Outdoor Dining & Entertainment precinct, New Fashion

Mall Interior and upgrade of existing centre (completion due 2017)

West�eld Coomera - new development: works include mall interiors, food

precincts, outdoor dining and entertainment (completion due 2017)

2005- January 2011

Prior to joining West�eld Natalie was Head of Interiors and Associate Director at

Le�er Simes Architects working with clients such as AMP, Stockland, IKEA, Harvey

Norman, Woolworths, Coles, Subaru Inchcape & Kia Motors with experience across

retail and commercial �elds. She was short-listed for the National Interior Award

and the IDEA awards in 2009 and was the winner of FLY Forbo award in 2010.

Projects included:

IKEA Tempe - design coordination, and implementation

IKEA Head O�ce, Tempe, design

Masters Home Improvements - design of brand & interiors

Harvey Norman/IKEA Supercentre Springvale - mall interior design

Harvey Norman/Domayne Supercentre Maroochydore - mall interior design

Gardens Medical Centre, Albury - interior design and implementation

Insight Day Clinic (Private Day Surgery) - planning, design & implementation.

Winner of the Fly Forbo competition (2010)

AMP Dapto Shopping Centre - centre extension including mall interiors

DEXUS Casula Mall - upgrade and extension, including mall interiors. Finalist for

the 2009 Property Council of Australian Pitney Bowes Business Insight Awards for

Shopping Centres

x-ray at the gardens, Albury - planning, design and implementation. Shortlised for

both the Interior Design Excellence Awards and the australian Interior Design

Awards (2010)

Australian Airlines Pilot Training Academy for Regional Express Airlines - Wagga

Wagga - design of training facility student accomodation, kitchens and outdoor

precinct

Subaru/Inchcape Head O�ce - planning, design

KIA Motors - Head O�ce - planning, design and implentation

Aurora Hotel - Rooftop Bar, Sydney

Duncan and Dovico Chartered Accountants, North Sydney - o�ce �t-out

St Clair Shoppig Centre - upgrade and extension, including Mall Interior and Food

Court

Salty Liquid Surf Shop, Stanhope Gardens

Windsor Riverview Shopping Centre - Dunnets - planning, mall interior design

North East Water Regional Headquarters, Wodonga - won competiton to design 5*

o�ce �tout

Octagon Building, Mirvac - Parramatta.Upgrade of commercial public areas to

increase NABERS rating

Water for Rivers, Albury - o�ce �tout

Coles Supermaket, Port Macquarie

Loreta Kirribilli - design and implementation of new library and classrooms

Stockland Shellharbour Shopping Centre - Mall Interior upgrade

Arkadia Property - Neutral Bay, o�ce �tout

PREVIOUS EMPLOYMENT

2003-2005

ROBERT JAMES ARCHITECTURE & SURVEYING - London UK

Greenwood Avenue, London - Retail and Residentail conversion

200-2003

MBBD

West�eld Bondi Harbour Room - design of food court

Centro Whitehorse City Plaza - design of Food Hall and Food Court

Centro Victoria Gardens Shopping Centre - design of Food Hall and Food Court

Referees:

Zoe Lardner - Regional Interiors Manager at Scentre Group

Ed Ottery - Regional Architectural Manager at Scentre Group

Roland Wong - General Mananger of Scentre Group

Vanessa Canceri - National Retail Design Manager - Food at Scentre Group

Steve Camillo - Director at Le�er Simes Architects

Ben Voorderhake - Davenport Campell

Code / E // sophie@code-design.net

T // +61 2 9518 6893 // M 0457905 569 // INT +61 457 905 569

Code / T // +61 2 9518 6893 // M 0457 905 569 // sophie@code-design.net // natalie@code-design.net

// A 203/283 Alfred Street, North Sydney NSW 2060

// W www.code-design.net