Coca cola marketing mix
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Transcript of Coca cola marketing mix
Marketing Mix (Honda Activa)
Marketing Mix(Coca Cola) Group-2Gautam ChopraKanak BinayakiyaSaurabh ChopraAbhay ChawalaChaman Tanwar
4 Ps of Marketing Mix
Product
Product Variety:-
Brand Name:-Coca Cola is the worlds largest non Alcoholic beverages companyOne of most popular and trusted brand of the world.
Packaging:-Glass bottle, Can, Plastic Bottle.Size:-200ML, 350ML, 600ML, 1.25L, 2.25L.
Price Price is determined on the basis of size and packaging Keeping in mind the competitors pricing policy.
Place
Coverage: It has covered almost each and every corner of the countryTransports: It has built up its own transportation fleet to support the nooks and corners of India.
Inventory: Have to maintain large stock. They have their own warehouses
Promotion Advertisement:-Outdoor media:
TV Advertisement:
Sales Promotions: Free Gift Cash Back
Public Relations: Evaluating public attitude, behavior, interest and execute action to earn profit.
Direct Marketing:
Other Promotional techniques:Vizi CoolersFreezersDisplay Racks
Competitor(Pepsi)Less market share.Contains more sugar.Contains more caffeine.Pepsi is flatter in comparison to Coca Cola.
ImprovementsUse of environment friendly packagingIntroduce no fizz version