MARKETING MIX: THE COCA COLA COMPANY

PRESENTED BY PRAGYAN

PARAMITA RATH SOUMYA

SWARUP SUBUDHI

The Coca-Cola Company was introduced in 1892 by Asa Candler.

Now it is operating globally in more than 200 countries.

It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world.

Coca cola mission

Coca cola vision

Product

Price

Promotion

Place

To refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions.

To Create Value and Make a Difference... everywhere we engage.

Profit: Maximizing return to shareowners

People: Being a great place to work

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy Peoples; desires and needs.

Partners: Nurturing a winning network of partners and building mutual loyalty.

Diet Coke

Caffeine-Free Coca-Cola

Coca-Cola Cherry

Coca-Cola Zero

Coca-Cola Vanilla

Coca-Cola lemon

Coca-Cola lime or coffee

Etc….

Product Size Prices

Competition-based pricing

Discount price

Psychological pricing

Advertising

Personal selling

Publicity

Getting shelves

Eye Catching Position

Sale Promotion

UTC Scheme

Direct selling

Indirect Selling

Indirect distribution

Intensive distribution

Coca-cola is a global leader in manufacturing, distributing and marketing non-alcoholic beverage drinks and syrups.

Product is gaining popularity among youth day by day.

It has managed to position its brand in a way that takes advantage of all the elements of marketing mix.