HISTORY

Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

1894 – A modest start for a Bold Idea

1899 The first bottling agreemen

1900-1909 … Rapid growth

1920s and 30s … International expansion

1940s … Post-war growth

1950s … Packaging innovations

1970s and 80s … Consolidation to serve customers

1990s … New and growing markets

STANDING IN THE BUSINESS ENVIRONMENT

Ranking: We own 4 of the world's top 5 nonalcoholic sparkling beverage brands

Associates: 90,500 worldwide Operational Reach: 200 countries Consumer Servings (per day): 1.5 billion Beverage Variety: more than 2,800 products

BRANDS OF COCA COLA

CEO

President Bottling Invest/ Supply Chain

CFO President Strategy

President General Counsel

Director Human

Resources

Director Public Affairs/

Commun -cation

President of

African Group

President European Union Market

President of

Eurasia Group

President Latin

America Group

President of Pacific

Group

MISSION

Cock mission declares our purpose as a company. It serves as the standard against which we weigh our actions and decisions.

To refresh the world in body, mind and spirit. To inspire moments of optimism through our

brands and our actions. To create value and make a difference

everywhere we engage

VISION

Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth.

THE WAY OF SUCCESS

1- I believe in order to ensure the success of the product must test the market and this is through publicity of the product in all countries of the world .

2- Interest in product name . 3- Attention to the packaging .

SLOGANS

• 1963 “Things Go Better With Coke.”

• 1970 “It’s the Real Thing”

• 1975 “Look Up America”

• 1979 “Have a Coke and a Smile”

• 1982 “Coke Is It!”

• 1987 “You Can’t Beat the Real Thing”

• 1993 “Always Coca-Cola” 2013 open happiness

MARKET ANALYSIS

COCA COLAFinancial statementsSwot AnalysisIncome Statement Balance Sheet Liquidity RatiosProfitability Ratios Strength Ratios

COCA COLA SERVICES

Being a word favourite brand they understand customers & what thay want and continusly innovate them with new product and packaging and coke strive to deliver the best, most efficient service to their customer

Coca-Cola has customized its Facebook page to enable and empower users to post videos and win contest

PRODUCT & SERVICE DESCRIPTION The product/service section is one

of the most important parts of your business plan.

It's your chance to clearly explain you products/services, identify their features and benefits,

and discuss what needs or problems they address in the market.

CUSTOMER BENEFIT

values the health & well-being of our employees

provides a variety of market-competitive benefits programs to address employees' benefits needs. Our total benefits package is highly regarded

designed to meet employees' basic and life-changing benefits needs,and promote healthy lifestyles.

MARKET ANALYSIS

Important to consider:

Demographics: the global market Elasticity: the relative effect of changes in

price to demand Market trend: the decline of sales in

carbonated drinks(2009)

The rise of functional soft drinks juices & vitamin water(2003)

COMPETITIVE ANALYSIS

Direct and indirect competitors: Direct : cola producers

Supermarket own brands

Coca-Cola Indirect: producers of all beverage

types

Tea/coffee

Water

Juices etc.

TARGET MARKET

Coca-Cola takes every customers target and potential who is thirsty

All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age

MARKET SIZE

Associates: 90,500 worldwide

Operational Reach: 200 countries

Consumer Servings (per day): 1.5 billion

ACTIVITY FOR CLASS

MARKETING TARGET AND STRATEGY1. Marketing strategy

2. Pricing strategy

3. Adverting strategy

4. Distribution strategy

5. Sale strategy

MARKETING TERGET Coke’s core business which has been carbonated

beverages Targeting a large audience of soft drink consumers. Coca-Cola‘s diet soft drinks are targeted at consumers. Winnie the Pooh sipper cap Juice Drink target children

MARKETING STRATEGY

The Coca-Cola Company uses marketing strategies to

differentiate its product from its competitors to gain a

competitive advantage.

To become the market leader in the functional drinks

segment with increased market shares.

PRICING STRATEGY

The Coca-Cola Company's products are sold in retail

stores, convenient stores, petrol stations etc.

The pricing strategies are set by those the company

sells.

Retail outlet uses pricing methods and pricing

strategies when selling Coca-Cola products.

Meet-the-competition pricing The Coca-Cola products

pricing are set around the same level as its competitors.

ADVERTING STRATEGY Advertising The Coca-Cola Company uses advertising

as its main source of increasing consumer awareness. The company also uses the radio as another source of

advertisement. If you drink it, you get better of life'

DISTRIBUTION STRATEGY

Bubble Buzz will be distributed through these channels:

supermarkets,

convenience stores,

independent food stores,

discount stores,

multiple grocers,

vending machines,

direct sales,

SALE STATEGY

To stimulate the demand by popularizing products.

To face competition effectively.

To keep the memory of products in mind of customer.

To supplement the personal selling & adverting.

To establish the large market segment.

PRODUCTION PLAN AND PROCESS

Idea Development Product Screening Final Design Design and Testing

IDEA DEVELOPMENT

Companies get employees to come up with creative

and innovative ideas.

By shifting from risk-adverse culture to a risk-taking

culture.

Coke’s Head of Marketing, Strategy, and Innovation,

Mary Minnick idea development strategy.

Product Screening

fit with existing facilities and labor skills,

size of potential market,

expected market share,

share of potential market

expected profit,

break-even point

Design and Testing

Suppliers involved,

Transformation process is designed,

Prototype built

Prototype taste

Final Design

Prototype design is modified based on test results

Final design approved

Production begins

SWOT ANALYSIS

STRENGTHS - Brand equity/image &

recognition - Product distribution and

worldwide network - Solid financial performance - One of the world's most

recognized brand. - Product diversification

(water, juices, soft drinks, sport drinks, etc)

- Co-operate identity. - Innovation

WEAKNESSES - Credit rating - Customer concentration,

particularly in the US (Wal-Mart accounts for more than 10% of Coca Cola's business in the US)

- A lot of loyal Pepsi customers are not enough loyal Coca Cola customers

- Does not enjoy the number one position in India, Pakistan.

SWOT ANALYSISOPPORTUNITIES

-Possible growing demand.

-Expansion – Reaching all segments.

-Globalization -Catering to Health

Consciousness of People -Bottled water growth

-Acquisitions of smaller players.

THREATS - Health Drinks – Fruit

Juice Companies - Key competitors

(Pepsi, etc) - Commodity prices

growth - Image perception in

certain parts of the world.

INCOME STATEMENT The Coca-Cola Company has a multi-step Income

Statement because it includes the Gross Profit amount that is stated after net revenues and Cost of Goods Sold.

FiscalYear(amountsstated in millions of dollars)

2007

2008

Difference

Operating Income

$7,252

$8446

$1,194

Gross Profit

$18,451

$20,570

$2,119

Net Income

$5,981

$5,807

(-$174)

BALANCE SHEET AND CASH FLOW (2010-2011)

The data shows overall growth with one large exception, the net income increased in 2011. Current liabilities also increased .there is also rise in short term investments. inventory level also increased. the Balance Sheet and Statement of cash flow shows that the coke has enjoying profit

INCOME STATEMENT

All accounts, total liabilities and total stockholders’ equity led to a decrease of total assets in 2011.•Total Liabilities was the account that had the most change.

FINANCIAL ANALYSIS PROFITABILITY RATIOS

Average Days Sales Uncollected: 2007: 37.3 days 2008: 36.5 days

Inventory Turnover: 2007: 5.4 times 2008: 5.2 times

Average Days Inventory on hand: 2007: 67.7 days 2008: 70.7 days

FINANCIAL ANALYSIS AND LIQUIDITY RATIOS

Working Capital (in millions): 2007: -$1,120 2008: -$812

Current Ratio: 2007: 0.9153 2008: 0.9375

Receivable Turnover: 2007: 9.8 times 2008: 10.0 times

Average Days Sales Uncollected: 2007: 37.3 days 2008: 36.5 days

Inventory Turnover: 2007: 5.4 times 2008: 5.2 times

Average Days Inventory on hand: 2007: 67.7 days 2008: 70.7 days

FINANCIAL ANALYSIS PROFITABILITY RATIOS

Gross Profit Margin: 2007: 63.9% 2008: 64.4%

Asset Turnover: 2007: 0.79 2008: 0.76

Return on Assets •2007: 16.3% •2008: 13.6%\

Return on Equity: •2007: 34.46% •2008: 34.83%From

2007

FINANCIAL ANALYSIS MARKET STRENGTH RATIOS

price Earnings Ratio: 2007: 14.37 times the earnings reported. 2008: 22.73 times the earnings reported.

Dividend Yield: 2007: 2.2% 2008: 3.3%

An increase in the dividend yield shows that coca-cola shares gained more value per share as compared to 2007.

QUESTIONS?

Questions???????????????

?????????