ContentsIntroducton:............................................................................................................... 2Organzatons msson and Governance structure:....................................................2Corporate Soca responsbty mode:.......................................................................4Coca coas cuture as vrtue ethcs:........................................................................... 5Ethca, soca and envronmenta standards from ts suppers:.................................6Eco-frendy products and servces:............................................................................7Informaton about companys envronmenta performance to customers and other stakehoders:.............................................................................................................. 8Future opportuntes:.................................................................................................. 9Coca Coa as a responsbe organzaton:.................................................................11Benets of ethca, soca and envronmenta performance:.....................................11Recommendatons:................................................................................................... 13Concusons:............................................................................................................. 14References:............................................................................................................... 15Appendx:................................................................................................................. 16Introduction:The Coca Coa Company s the known as words argest beverage company.It refreshes theconsumers wthdherent sparkngbrands. Thevauabebrands of Coca Coa ncudes Det Coke, Fanta, Sprte, Coca-Coa Zero,vtamn water, Powerade, MnuteMad, Smpy, Georga and DeVae. Thecompany portfoo ncudes 15 bon doar brands. The goba presence of the company marked t as the best source ofspanged beverages, cohees whch are ready to drnk and other |uces.Wththe support of argest beverage dstrbuton system, the consumers of CocaCoa Company are abe to en|oy a these brands n more than 200 countres.Amost1.7bonof peopearebengservedeveryday. Ineverysecondamost 19,400 beverages are sod (Aen 12). For cvzng the empoyees and other stakehoders of the company, t hasdeveoped varous codes of conduct. Some of the aspects of these codes ofethcs and organzatons soca responsbty are dscussed as foowng: Organizations mission and Governance structure:Ethics:The core of the ethcs at Coca Coa Company s Code of Busness Conduct.Ths code of busness ethcs provde the gudenes for conductng thebusness, t requres honesty and ntegrty. It s mandatory for a thedrectorsandotherempoyeesto readunderstandandfoowtheCodeofBusness conduct at work pace and n arge communty. Ths code of ethcs s managed by Ethcs and Compance Commttee. Thscross-functona senor management teammontorsa theorganzatonaethca programs. The stah of ths commttee has montors operatons reatedtoCode ofBusness Conductskeeducaton,consutaton, montorngandassessment. The stah aso admnsters tranng courses reated to ethcs andcompance (Bandng 52). 2The company ohers Ethcs Lne, whch s a goba web and teephonenformatonservce. Wththehepof thsservcetheempoyees, bottngpartners, suppers, customers and consumers can ask queres about Code ofbusness conduct. Social responsibility:The company s socay responsbe n number of ways. Some of theprograms the company has n order to be socay responsbe are asfoowng:Beverage Benefts:The company has the goato provde quaty products that customers cantrust. Thecompanytaorsthetasteof drnkaccordngtothecustomersfestye.Active, Healthy Lifestyles:The company foows the msson that peope shoud ead heathy and actveves. Thsgoa saccompshedbyoherngawdevaretyof drnks. Thecompany focuses on nformaton, educaton and aso supports physcaactvty.Climate and Energy Protection: Thecompanyfocusesonthegrowthof thebusness, not thegrowthofcarbon n ts manufacturng operatons. Beng a socay responsbeorganzaton Coca Coa Company mprovses energy emcency and reducesthe emsson of greenhouse gases n cod drnk equpment. Environmental sstainability:The company has the ambton to reduce carbon emsson durng themanufacturngprocess.Toachevethsambtousgoa, companysworktogether wth ts assocates on energy-emcency andcmate protectonprograms nvovng packagng, coong equpment, ngredents,manufacturng and dstrbuton.3Corporate Social responsibility model:The companys mportant responsbty s to meet the expectatons ofstakehoders and to constanty mprove soca, envronmenta and economcperformance. Asothecompanyshoudensureorganzatona stabtyandoperatona progress of the company. Economic !iability and Proftability:Economc vabty and protabty refers to that the company shoud makeprot or t shoud be protabe. The companys sharehoders eect the boardmembers who montor and oversee the sharehoders nterest n ong-termheathandasomanagetheovera success of thebusness aongwthnanca strength.Ths depct that company has keen nterest n makng theprot. The gure 1 n Appendx shows dherent performance ndcators. Thecompanys net saes n ncreasng every year, aso earnng per share. Legal "esponsibility: Theega responsbtydepcts that thecompanycarefuymontors theenvronmenta mpact of companys operatons and aso targets theperformance standards that exceed ega requrements. The companycompes wth ega requrements reated to envronmenta and energymanagement systems and t aso adopt the best ndustra practceswhenever requred.The empoyees receves mnmum wage, but generaythe saary pocy s above the mnmum wage rate. The company estabshedong termreatonshp wth suppers accordng to ega requrementsaccordng to that partcuar regon. It aso foows the ega standards of saesof food and beverages n schoo cafeteras ssues by Mnstry of Heath. Ethical "esponsibility:4Thecompanyamedtoreducetheamount of energythat s consumeddurng ts operatons; aso ts ob|ectve s to reduce carbon footprnts n orderto protect the cmate whe workng wthn communty.Thecompanyams toprovdeafar andsafeworkngenvronment forempoyees whe mpementng pro|ects and programs that support personaand professona deveopment. The company has amed to deveop ts purchase, producton and marketngpractces wth a sustanabe corporate governance percepton, aso createssurpus vaue for vaue chan (Pat 22). Thecompanyfustsob|ectvetodeveopsustanabedeveopment ncommuntes where t has operatons and aso contrbute to the wefare ofthe socety. #iscretionary "esponsibility: Accordng to dscretonary responsbty company states that coca coa s aoca product of every regon, t s made by oca peope and over a perod oftme t has deveoped strong reatonshps wth the communtes where t hasmanufacturng stes. The company vaues these reatonshps as they want tomake a postve dherence wthn these communtes. It addresses the socaand envronmenta needs of the communty. Aso the busness makessgncant contrbuton to the countres where t s operatng. Coca colas culture as virtue ethics:The vrtue ethcs are aso known as character ethcs or ArstotesNcomacheanEthcs. Thetheoryvrtueethcshasanormatveposton, tprortzethedeveopment of character tratsnanndvdua beforetheevauaton of hs decsons and actons. Ths theory focuses on the characters5trats such as kndness, honesty, trustworthness, truthfuness, bravery andreabty. Thetheores ofteeoogca anddeontoogca perspectvesfocus onthequestonthat"WhatshoudI do?"butthetheoryofvrtueethcsasksanentrey dherent queston reated to what type of a person I shoud be. Whatkndofmora charactersI shouddeveopnmysefbeforeevauatngmyactons. Therefore the vrtue ethcs theory gves mportance to the characterof the ndvdua rather that |udgng hs actons as rght or wrong. The theoryconcudes that the ndvdua person wth good mora characters n turn takemora decsons, whch make hma good human beng n the socety.Therefore the cuture of Coca Coa Company s deveoped on the same bass.The company focuses on the characters trats such as honesty,trustworthness, truthfuness and reabtyEthical, social and environmental standards from its suppliers: The company buys from dherent suppers wth best performances n soca,envronmenta, and economc areas. The company produces the product ofbest quaty n accordance wth food safety prncpes. Thecompany takesthe responsbty of ntroducng the product n the market wthcomprehensve pannng and ehectve dstrbuton strateges. The suppers have to foowthe Supper Gudng Prncpes (SGP) tocommuncatethevauesandexpectatonsof thesuppers. Thecompanyasoemphaszes on thesgncanceof responsbeworkpacepractces.These work practces ncorporate respect and compance of human rghts.The company aso appes envronmenta and oca abor aw practces. The6gudngprncpesforsuppersreect thecommtment torespect humanrghts across the goba suppy chan. These gudng prncpes are part of athe agreements between the drect and authorzed suppers and the CocaCoaCompany. It sexpectedfromthesupperstoperformthenternabusness process n accordance wth the Supper Gudng Prncpes. Prodct $ngredients%&aterials: Above than nnety percent of coca coas products are made fromconcentrates supped by ts brand owners. The other are nshed productsthat company dstrbute around the word. Company purchases sugardrecty; ts ow-caore sweeteners are aready contaned n the concentratesthe company s buyng. Coca Coa aso purchases |uces, mnera waters andcarbon doxde to make produce dherent products and are workng wth thesuppers to reduce the carbon and water mpacts of these raw materas.Pac'aging: The packagng materas aumnum, stee,PET pastc (vrgn, recycedandpant-orgnated) corrugated cardboard and shrnk wrap - come from a rangeof approved suppers. The company works wth these suppers n order tobennovatvewthnts product netoreducethempact of packagngmateras company put n the market pace (Cheatham 10). Ecofriendly products and services:Accordng to the envronmenta management approach of the company, themanagement responsby seects eco-frendy cooers wth an nnovatvetechnoogy that reduces the envronmenta mpact. Across thegobe wth theCoca Coa s performngts operatons havereduced the emssons from ts corporate care and van eet by ntroducngCO2/Kmcaps for dherent st of cars. Ths ohers eco-frendymodesto7organzatons empoyees and chooses energy-emcent vans. Company asoevauates the eectrc cars to better understand f t s sutabe for companysneeds (The Coca Coa Company). Company s producng ts Coca Coa brands n recycabe PET pastc bottesfor more than 30 years. The botte packagng wth pant materas n CocaCoa Company s ther new dea. The nnovatve pastc bottes ooks ke thesame prevous tradtona pet botte but t was manufacture wth pant-basedmateras.Thema|or dherencebetweenPant bottepackagngandtradtona PETpastc botte s that nstead of usng petro and other foss fues to producethe ma|or ngredents of pastc, for pant Botte Company utzes ngredentsthat are up to 30% pants-based. In essence, company s tradng foss fuesfor pant-based matera wthout sacrcng performance or recycabty.Information about companys environmental performance to customers and other sta!eholders:Accordngtotransparencystrategyofthecompany, whchsanessentabusnessprncpe, companysharestsnanca, envronmenta andsocaconsequences of the operatons wth ts stakehoders. The company has thekeennterest toncreasets transparencyeve eachyear bypubshngannua reports. Economc mpact studes, carbon dscosure report andcorporatesoca responsbtyreports. Accordngtoatestcorporatesocaresponsbty report the company has obtaned A+ eve GRI approva. In thsreport thecompanyhaspresented thedatafrom4ma|orcountres whchcompose 85% of tota saes voume of Coca Coa Company. These countres8ncude Turkey, Azerba|an, |ordan and Kazakhstan. Addtonay, some goodpractces and ehort of our Pakstan Operaton, whch was acqured n 2008,were ncuded. Company has prompted many deveopments nenvronmenta andsoca areasnaveryshort tmeacrosstsoperatngregon, yet the company acknowedges that there are many opportuntes formprovement and ts determned to work towards those opportuntes(ThePurdue OWL Famy of Stes).The company ncorporates nformaton about the envronmenta performancentsCorporateSoca ResponsbtyReport of everyyear. Thecompanycommuncates the nformaton reated to envronmenta performance. It asonforms ts stakehoders that thas the strategy reated to energymanagement. Ths report states that the company pushes forward to reduceenergy consumpton and carbon footprnts by reengneerng the process ofmanufacturng the packagng, manufacturng, dstrbuton and coongprocesses. The carbon footprnts are mnmzed by reducng packagng,water and energy. For cmate protecton n the communty n whchorganzaton has operatona unt, t makes ehorts to reduce the amount ofenergy.The report aso nforms the stakehoders that an mportant busness strategys todeveopsustanabewater management mode anddmnshes theamount of water the company consumer for manufacturng the product n tsoperatons. The company amto reduce water consumpton durng theprocess, aso t contros carbon footprnts wth ehectve energy consumpton.9Companyamtomnmzewater consumptonntheroperatons, controther carbon footprnt wth ehectve energy consumpton and reserve naturaresources wth workabe packagng procedures and hgh waste managementperformances.Thecompanyapprecatestheenergyemcencyntsoperatonsncudngfromsuppy toproductonandfromdstrbutontosaes. Thecompanymontors ts emssonof carbonandthentakes necessarymeasures toreduce t. Reducng matera consumpton and waste output, and recycng andrecyced matera usage, are the man eements of company cmate changecombat strategy. Company can conduct research and deveopment studes tomprove ts CO2 emssons process performances, and strve to reduce ourenvronmenta footprnt wth h-tech appcatons.A the above mentoned nformaton s devered to the customers and otherstakehodersntheformof report namedCorporateSoca ResponsbtyReport."uture opportunities:Most of thesugar companyusents beverages over dherent regonsorgnates from sugar beet. The company had set future ob|ectve to workwthtssugar supperstoguaranteethat, by2020, thesugar companyutze s feasbe. In 2012, The Coca-Coa Company worked wth Schuttearfurthermore Partners to survey the current mantanabe quaty norms thataresetupforsugarbeet nNorthWestEurope.Asaconsequence ofthe10undertakng pan to recognze the ranges of best practce and move towardsa typca standard for sustanabe sugar beet become n Europe. Through a combo of reformuaton and hgher promotng specuaton behndCoca Coa Companys no-caore and zero-sugar coas, t s swearng that twdmnsh the normacaores for every ter of ts scope of shmmerngdecatedrnksnGreatBrtanby5percentbetween2012and2014. Toaccompshthstarget, theCoca-CoacompanynGreatBrtanw nvest$23.25 mon n the reformuaton of a fewheadng non-coa decatebeverages marks by2014, essenthecaores nthenon-coabrands treformuate by at mnmum 30 percent, and bud the promotng pan for nocaore, zero sugar coas by 25 percent before the end of 2014.Company keep on focusng on drvng carbon dmnshments over ts worthchan, n pace to hep stakehoders meet ts focus to 'essen the carbon footshaped mpresson of the beverage n grasp by one thrd by 2020'. Companycontnues tofocus ondrvng carbon reductons across our vaue chan, norder to hep us meet our target to reduce the carbon footprnt of the drnkn your hand by one thrd by 2020. PET s made up of two segments,MEG (30 percent by weght) and PTA (70percent). Snce the presentaton of Pant botte engneerng by The Coca-CoaCompany, t can suppant MEG wth artcay ndstngushabe matera gotfromsugar stckandmoasses. Dspatchedn2009, theorgna of Pantbottebundngs a30/70mxof pant-basedMEGandvrgnPTA. The11ensung matera ooks capactes and reuses ke customary PET however aower carbon footprnt has.Coca Cola as a responsible organization:Somendvduas accept Coca-Coas smpyanorganzatonthat ohersdherent sorts of drnks, for exampe, pop, squeeze, games beverages, teasand espresso however ts a the more than that. Coca-Coa s anorganzaton that ohers drnks as we as heps the group that t s n WORLDWIDE. The organzaton nances a pro|ect caed The Coca-Coa Foundatonwhch eaves on a few exercses. For exampe Heathy & Actve Lfestyes thatsupport way of fe changes by gettng to pro|ects that nstruct on physcaacton andwhoesomecertantes.Coca-Coa asof atedspatched "Eatngmethodoogy Coke Red Dress Program" whch couped up wth the NatonaHeart, Lung and Bood Insttute's for the Heart Truth batte, to put messagesabout heart webeng on n excess of 2 bon bundes of Det Coke temseverywhere throughout the Unted States (Thomas 65). #enefits of ethical, social and environmental performance:Benets at workpace ncudes company graded 5th n Accountabty RatngTurkey, deveoped the "Workpace Rghts Pocy."Aso t s beneca that thas been awarded the "Prze for Human Respect "n the Karyer.net "Choceof the Canddates" ed.Aso the ntra-corporate empoyment of the company was 57%. Snce the ast7yearscompanyhasbeenrankedas5thbestworkpace.Otherbenetsncudes thatthe "Coca-Coa ecek News Lne" was started.Company12ntated "Lean 6 Sgma" appcatons.Company deveoped Center ofEvauaton andDeveopment works.One more advantagewas that thecompanycarredoutatota tranngof 48.2hours/person.Atota of 967hours tranng reated to envronment was gven n 2007. 1,157 of Companyempoyees get traned from these tranngs.Company Contrbuted to The Indvdua Retrement Program began. Aso 95%of purchases from oca suppers were acheved by the company. Companyredened Company Supper by gudng prncpes.&ar'etplace: The benets at marketpace ncude ntroducton of returnabePet Bottebythecompany.ThecompanyaunchedCoca-Coazero.Itwasbeneca when company began producton of Aseptc Pet Botte.Companyreeased 40 new product packages to the market.Company aso sgned the Data Center Agreement that was an advantage forthe company n the market. Consderng ts ethca responsbty thecompany pubshed the booket "Everythng You Need to Know aboutBeverages".Environment:The benets for envronment due to company performance ncudes usage of19%ess water n company producton operatons n Turkey Companydecreased company water consumpton rate to 1.62 L/L n 2007.Companyenergy consumpton rate has decreased to 0.258 M|/L.Aso company sodwaste rate has been 3.574 g/L. Company recycng rate has become 90.14%.13Further benets ncudes that the company producton pant has started tornse the pet packages wth ar, wthout usng water. The company reducedthewastewater rateof 0.39L/Ln2006to0.28L/Ln2007. Companyprevented the contamnaton of 4.3 bon ters of cean water.Wth the Sarayky pro|ect Company provded cean drnkng water to 15,000peopeandpreventedtheossof 50tonsof water. Itactuazedtherancoectng pro|ect n Tekkeky - Beypazar. In the ast 5 years t has reducedpackagng wastes, reducng the gass botte waste by 1,265 tons and the petbottewasteby4,400tons. It has startedthePackagngRecycngBoxpractce n cooperaton wth Tesco Kpa. It has nstaed equpment n forkftsthat reduces LPGconsumptonby10%. CooperatngwthHPCocaCoaCompany has started a toner cartrdge recycng practce.A thesebenets arereatedtoenvronment andappedtomaketheenvronment a safe pace to ve.Commnity:Thebenetsfor communtywerecompanydonated5monYTLtotheAnadouFoundatonn2007, theSoundwaveUnverstyCompanyreached200,000 youths n ts 5th year, company estabshed the Coca-Coa MemoraForest n zmr, Company opened Company producton pants to more than7,000 vstors, thus obtanng the opportunty to better acquant the pubcwth Company.14$ecommendations: For beng ethca the organzaton shoud be more ethca to ts empoyees.Other than makng them earn the ethcs and rues, the organzaton shoudstento theempoyees.Therefore sshoudrevsets code ofconduct bymutua understandng wth ts empoyees. Same s the case wth suppers.The organzaton shoud aso take nto account the suppers opnon beforedeveopng or mprovsng Suppers Gudng prncpes. Coca Coa s socay responsbe organzaton. But st there s some roomfor deveopment. The organzaton shoud make other organzatons to makeawareof fact that eco-frendy andrecycedpackagngs mportant forenvronment. Iftsnotpossbethentheorganzatonshoudcompe thecustomers of soft drnks to buy eco-frendy products therefore thecompettors or other beverage companes w automatcay concentrate onths dea. The organzaton keeny takes care of the envronment surroundng tsoperatona processes and manufacturng stes. Aong wth concentratng onbeng an eco-frendy organzaton, the company shoud make peope moresocay responsbe to cean ther envronment. The company shoud gudeand montor the producton processes of sma beverage companestherefore they shoud aso compance wth standards of safe envronment. Conclusions:Wth a contnung duty to budng sustanabe commtment, The Coca-CoaCompanyscenteredonactvtesthat essentscarbonfoot prnts, hep15dynamc, actve vng, make a shetered, comprehensve workpace forempoyees, andenhancetheeconomcmprovement of thecommunteswhere t works. Thecompanyperformsnsoca, envronmenta, andeconomcareaswthdgnty andhonesty. The company produces the product ofbest quaty naccordance wth food safety prncpes. The company takes the responsbtyof ntroducng the product n the market wth comprehensve pannng andehectve dstrbuton strateges. $eferences:Aen, Frederck. Secret Formula: HowBrilliant Marketing and RelentlessSalesmanship MadeCoca-ColatheBest-Knownroductinthe!orld.New York: HarperCons. 1994.16Bandng, Mchae. "heCokeMachine: "he#irt$"ruthBehindthe!orld%sFa&orite So't #rink. Unted Kngdom: Pengun.2010. Cheatham, Mke.(our Friendl$ )eigh*or: "he stor$ o' +eorgia,s Coca ColaBottling Families. Unted States: Mercer Unversty Press. 1999."he urdue -!. Famil$ o' Sites. The Wrtng Lab and OWL at Purdue andPurdue U, 2008. Web. 17 November. 2014.Pat Watters. Coca-Cola: /n 0llustrated Histor$.Unted States:Doubeday. 1978. "he Coca Cola Compan$. Coca Coa Company, 2014.17 November. 2014.Thomas, Mark. Belching-ut the#e&il: +lo*al /d&entureswithCoca-Cola.Unted Kngdom: Ebury Pubcatng. 2008. 17%ppendi&:Figure 118