Coaching Case StudyBy Clive BonnyAssess Marketability for New Brand Vision

NEW BRAND VISION

OPPORTUNITY

• Successful Marketing Agency since 2001

• Blue Chip client base (incl Microsoft)

• USP’s Technology and Creativity

Want growth via innovative diversification

Avenues Explored

• Synergy links to core services • Risk / return and cost / benefit ratios• Resourcing people, processes, technology• Market assessment: primary and secondary• Specialist business Press reviews • Mystery Shopping movers and shakers

Mystery Shopping Process

• On line search engines and key players• Email enquiries with open response• Calibrate service and content quality • Telephone and face to face assessment• Referrals by Trade Bodies / Associations• Financial searches via Companies House

Project Outcomes

• Profiled Supplier Leaders / Laggards• Defined supply chain wants and needs• Created delivery business model • Matched and optimised value proposition• Analysed cost / benefit options• Drafted client action plan with tasks / times

Client’s Impact Assessment

• Increase revenue by £500K year 2• Improve brand profile in high value market • Create 2-4 new self-managing jobs • 10 new clients within 12 months• Cross referrals to core services• “5 days of invaluable coaching support from an

experienced professional with hands-on approach and detail in delivery”

• Ben Harris, MD, www.NewBrandVision.com