Co-Branding Guidelines & Marketing Support for Resellers Intelligence Portfolio

Channel Marketing Team August 2017

Purpose of the Document

This document is a guideline for our resellers, to support their promotion efforts and ensure a harmonised and homogeneous appearance of Airbus Intelligence Portfolio worldwide and in all contexts.

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This guideline is applicable as of September 1st, 2017 for all marketing/communication efforts relating to any one or all of the Airbus Intelligence products and services, as performed by a reseller. In case of any questions, please do not hesitate to contact your Sales Manager or Regional Channel Manager.

Co-Branding and Airbus Marketing Support

As an Official Reseller, you have the right to promote and sell Airbus Intelligence products and services included in your distribution contract as a part of your own portfolio. You are welcome to resort to any materials provided by Airbus specifically for your promotional activities (e.g.: brochures, roll up etc.). In certain instances, certain marketing materials from Airbus should be co-branded with your logo and company information (please refer to slide 6).

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Authorised Partner Signet

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The “Authorised Partner” signet is available in various formats (.eps, .jpeg, .tif, .png) within the partner portal (“General Information” section). Important : This signet must be applied as a reference when you include information on Airbus Intelligence products and services into your own promotion materials (e.g.: company brochure, website and/ or presentations). The blue version has to be the preferred version. However, in certain circumstances, you are able to use the black-and-white logo, if they suit your purpose better. Use this signet on solid-coloured or very quiet backgrounds only. The signet is supplied as artwork and must not be altered in any way. Airbus logo minimum size is 3 mm (height) as shown below

Co-Branded Marketing Collaterals

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Our marketing materials is available to our partners through our Partner Portal. For each product/ service/ solution, a “Customisable Documents” section offers the possibility to access to materials to be co-branded. Just download the files (e.g.: zip files for brochures) and co-brand the brochures by integrating your company information (see page 7 & 8).

Available materials include: • Brochures of all standard re-sellable products, solutions and services

included in your contract • Roll-up sized graphics for producing your own roll-ups • PowerPoint Presentations

How to co-brand the marketing materials?

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Co-Branded Brochures – Front

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A specific area has been created on the front page of the brochure, to hold your logo, headed ‘AUTHORISED PARTNER’. Your logo must be placed in the area below this header (see example). Logo arrangement and size: • In this case, Airbus leads communication. Consequently, the partner logo has to be 40-60 ratio (see below). • Align left with the A in ‘AUTHORISED’ • Height-wise, align through the center of the Airbus (as shown on the bottom of this page) The logo colors vary depending on the visual behind them. Please try to harmonize them as best as possible.

Co-Branded Brochures – Back

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Your logo and contact information must be added to the footer section of the back page. The ©-information must remain untouched. Your logo to the left of the ©-information • Left-align logo with left end of purple bar • Use logo in black color or grey-shades

Your contact information to the right of the ©-information. • Font: Arial 8 • Company name in bold, all other information regular • Add contact information of your choice, but no more than 5 lines (e.g.: address, email,

phone) • Text left-aligned, but align the right end to the end of the orange bar

Co-Branded Posters

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Co-branded posters are possible, but are only made available upon request. Like on the brochure front page, your logo must be placed in the area below the ‘AUTHORISED PARTNER’ header. The logo arrangement and color are the same as for the co-branded brochures: • Partner logo must apply the 40-60 ratio • It may not be higher or wider than the Airbus • Vertical level: align left with the A in ‘AUTHORISED’ • Horizontally, align center with the Airbus • Like the Airbus logo, your logo must always be white Layout: • Key line in the top area of the page • Headline under the key line and subtitle the headline and aligned left with it

Co-Branded Roll-Up

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Co-branded roll-ups are now available on the Partner Portal. If you need a specific visual for a roll-up, which is not available in the partner portal, please contact us. Logo positioning: • As a guide the partner logo should be 60% of the Airbus logo. • It should be placed opposite the Airbus logo as shown in the diagram below.

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How can I include my logo and company information on a brochure with your PDF file? To add such elements, you need to use a DTP publication software such as Abobe In Design or QuarkXpress. Thanks to the software, you will be able to add your logo on the artwork file.

• The space between « Authorised Partner» and your logo should be equal to the height of the ‘A’ in Airbus. It should be left aligned to the edge of the partner logo.

Referencing Airbus Defence and Space in Press Releases and Articles

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All press releases/ articles referencing Airbus MUST be approved by our Corporate Media team prior to release. Please be sure to submit them to your Sales Manager or Regional Channel Manager with a few days of lead time. Co-branded press releases are not possible. The parallel publication of identical releases can be discussed. The ‘Authorised Partner’ signet may not be used on press releases. Reference your relationship with Airbus appropriately, e.g. “Partner X is an Authorised Partner of (product A, B, C, a part of)* Airbus.” *specify products if you do not resell the complete portfolio Also keep in mind that both partners are in an equal relationship, so please ensure that this is communicated through appropriate wordings.

Event Support

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For your event participations, you are welcome to resort to all of the above-mentioned materials. Further, we recommend that you include the ‘Authorized Reseller Signet’ on your booth design (however, as a lower size in comparison to your own branding) if you use the event to promote Airbus Defence and Space products. Co-branded booths are possible if Airbus sales & marketing representatives are attending the event. In addition to that, our operational marketing team have to pre-approve your co-branded visual. For smaller shows, you are welcome to reproduce Airbus Defence and Space roll-ups. For important events, Airbus Defence and Space may be able to support your event participation financially and/or with on-site staff. The request must be sent at least 45 days before the event. In case of such requests, please discuss with your Sales Manager or Regional Channel Manager individually.

Example of a co-branded booth

Other Materials

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For digital marketing activities such as company website, apps, direct emailings, please use the ‘Authorised Partner Signet’. Co-branded giveaways are not authorised. Case studies cannot be co-branded. You will find a number of case studies on each section of the partner portal.

© Airbus - EXM Company –Céline Sadonnet

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How can I include my logo and company information on a brochure with your PDF file?

To add such elements, you need to use a DTP publication software such as Abobe InDesign or QuarkXpress. Thanks to the software, you will be able to add your logo and company information in order to create a customised PDF file.

Can you help us designing booth visuals for a conference?

Airbus is able to provide booth visuals for some major events. Please contact your Sales Manager or Regional Channel Manager for such request.

I have some questions regarding the co-branding guidelines. Who should I contact?

Please send us an email to intelligence-partners@airbus.com

Which logo should I put on my website?

Please use the « Authorised Partner » signet on your company website.

Where can I find the « Authorised Partner » signet?

The distinctive versions of the signet are available on the Partner Portal. Go to the « General Information » and download the zip file.

Q&A

Copyright Airbus Defence and Space – August 2017

For all communication requests intelligence-partners@airbus.com