VO: The idea is simple..Note: Text typed in by vo.
VO: If you want a tattoo of a butterfly,Note: tattoo zooms in
VO: you can go to your tattoo artist who will tattoo for you
Note: girl enters frame in front of a tattoo salon
VO: what he/she thinks is a nice butterfly in their own style.
Note: Tattoo artist makes tattoo
VO: Most people end up having that doneNote: Zoom in to show the design
VO: and regret the design later.Note: Zoom out. Sad face
VO: We let our group of crowd sourcing tattoo artists
Note: Artists drop down one after the other
VO: compete to give youNote: Designs pop up
VO: the very best design available.Note: crown falls on one’s head showing that his
design won
VO: We have over 22000 artists who work with us
Note: artists zoom in rotating. Text animation
VO: and each contest averages 22 designs.Note: Designs appear to center randomly
VO: This way the customer can zero in on the exact butterfly she was looking for.
Note: all designs appear in random places. Star zooms in on one center of butterfly
VO: Our demographic is 75% young females 18-30 years old.
Note: Color fills till the mark. Text animation. Logo appears in the corner
VO: We do not want anything too dark or extreme..
Note: tattoo slides in. Cross appears
VO: It should be light and funny but with a clear message
Note: a simple tattoo is drawn
VO: to not leave the decision up to the artist.Note: Artist appears
VO: Take control of your designNote: Text animation
VO: after all, its forever!Note: Text scales down. Infinity appears