CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG
-
Upload
krislohmann -
Category
Design
-
view
366 -
download
1
Transcript of CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG
![Page 1: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/1.jpg)
© CoreMedia | 4 February 2015 | 1 www.coremedia.com
CMS from a User’s PerspectiveUX and Enterprise Software
![Page 2: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/2.jpg)
© CoreMedia | 4 February 2015 | 2 www.coremedia.com2
User Experience
http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
![Page 3: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/3.jpg)
© CoreMedia | 4 February 2015 | 3 www.coremedia.com3
UX for the Enterprise
“Enterprise software, also known as enterprise software application (ESA), is purposed-designed computer software used to satisfy the needs of an organization rather than individual users” (Wikipedia)
![Page 4: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/4.jpg)
© CoreMedia | 4 February 2015 | 4 www.coremedia.com4 Quelle: Wikipedia
![Page 5: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/5.jpg)
© CoreMedia | 4 February 2015 | 5 www.coremedia.com5
![Page 6: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/6.jpg)
© CoreMedia | 4 February 2015 | 6 www.coremedia.com6
Humanitarian Crisis
“Enterprise UX—or the user experience of business software and hardware—represents a humanitarian crisis of sorts, at least from a design perspective.”
Scott Nazarian, Frog Design
![Page 7: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/7.jpg)
© CoreMedia | 4 February 2015 | 7 www.coremedia.com7
![Page 8: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/8.jpg)
© CoreMedia | 4 February 2015 | 8 www.coremedia.com8
Why?
Buyer is not the user
Complexity
Need for customization of the UI
Testing is (much) harder
A lot of standard UX methods, especially Lean UX are not applicable
Long maintenance cycle
![Page 9: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/9.jpg)
9
Applications for the enterprise differ with respect to several factors from customer-oriented applications
![Page 10: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/10.jpg)
10
Business goals
Why is UX important?
![Page 11: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/11.jpg)
© CoreMedia | 4 February 2015 | 11 www.coremedia.com11
![Page 12: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/12.jpg)
© CoreMedia | 4 February 2015 | 12 www.coremedia.com12
![Page 13: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/13.jpg)
© CoreMedia | 4 February 2015 | 13 www.coremedia.com13
UX and Business Goals
“More customers will be willing to purchase”
“More customers will resist doing business with competitors”
“More customers will recommend you”
Forrester Research (2009): Best Practices in User Experience Design
![Page 14: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/14.jpg)
14
Complexity for the end user
Why is UX important?
![Page 15: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/15.jpg)
© CoreMedia | 4 February 2015 | 15 www.coremedia.com
![Page 16: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/16.jpg)
© CoreMedia | 4 February 2015 | 16 www.coremedia.com
![Page 17: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/17.jpg)
© CoreMedia | 4 February 2015 | 17 www.coremedia.com
![Page 18: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/18.jpg)
© CoreMedia | 4 February 2015 | 18 www.coremedia.com
![Page 19: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/19.jpg)
© CoreMedia | 4 February 2015 | 19 www.coremedia.com
![Page 20: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/20.jpg)
© CoreMedia | 4 February 2015 | 20 www.coremedia.com
No size available!
![Page 21: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/21.jpg)
© CoreMedia | 4 February 2015 | 21 www.coremedia.com21
Why is that so?
Current shop is bad, as confirmed by user testing
I called the hotline this morning:
“Yes, we know it is sub-optimal and we are really sorry.”
“Believe me, if you would see the systems that we need to use to edit the data, there are very different things that would leave you dismayed.”
![Page 22: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/22.jpg)
22
The Reason: Complexity…
![Page 23: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/23.jpg)
© CoreMedia | 4 February 2015 | 23 www.coremedia.com23
The Enterprise
![Page 24: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/24.jpg)
© CoreMedia | 4 February 2015 | 24 www.coremedia.com24
Channels…
![Page 25: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/25.jpg)
© CoreMedia | 4 February 2015 | 25 www.coremedia.com
![Page 26: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/26.jpg)
26
Why is enterprise software not as simple as Google? What is simplicity?
![Page 27: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/27.jpg)
© CoreMedia | 4 February 2015 | 27 www.coremedia.com27
“Complexity is a fact of life, so we must learn to deal with it”
Norman (2011): Living with Complexity
![Page 28: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/28.jpg)
© CoreMedia | 4 February 2015 | 28 www.coremedia.com28
![Page 29: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/29.jpg)
© CoreMedia | 4 February 2015 | 29 www.coremedia.com29
If it can be so easy, why are there things that are so complicated?
![Page 30: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/30.jpg)
© CoreMedia | 4 February 2015 | 30 www.coremedia.com30
![Page 31: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/31.jpg)
© CoreMedia | 4 February 2015 | 31 www.coremedia.com31
![Page 32: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/32.jpg)
© CoreMedia | 4 February 2015 | 32 www.coremedia.com
![Page 33: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/33.jpg)
© CoreMedia | 4 February 2015 | 33 www.coremedia.com
![Page 34: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/34.jpg)
© CoreMedia | 4 February 2015 | 34 www.coremedia.com
![Page 35: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/35.jpg)
35
• Complex things and complicated things are not the same
• Complexity is in the world, but we perceive things as simple or complicated
• Simple systems can be designed such that they are complicated
• The more complexity our users have to deal with, the more important is it to reduce how complicated things are
![Page 36: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/36.jpg)
© CoreMedia | 4 February 2015 | 36 www.coremedia.com36
“We are apt to fall into the error of thinking that the facts are simple because simplicity is the goal of our quest. … Seek simplicity and distrust it.”
Whitehead (1926): The Concept of Nature
![Page 37: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/37.jpg)
37
People spend a lot of time with enterprise applications
![Page 38: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/38.jpg)
© CoreMedia | 4 February 2015 | 38 www.coremedia.com38
The Goal: Align Human Productivity and Data Structures
![Page 39: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/39.jpg)
© CoreMedia | 4 February 2015 | 39 www.coremedia.com39
System 1 and System 2
System 1
Heuristic, intuitive
Fast
Works automatically, without causing strain
Not consciously controlled
System 2
Rational
Comes to use when System 1 does not suffice anymore
Slow
Causes strain
Needs concentration
Kahnemann (2011): Thinking, Fast and Slow
![Page 40: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/40.jpg)
© CoreMedia | 4 February 2015 | 40 www.coremedia.com40
Law of least effort
“The law of least effort” -> We humans try to use System 2 as seldom as possible, as we try to avoid cognitive strain
![Page 41: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/41.jpg)
© CoreMedia | 4 February 2015 | 41 www.coremedia.com41
Cognitive Strain
… is more than a metaphor!
Under cognitive strain, the facial expressions change, the pupils dilate
Blood sugar level gets lower
![Page 42: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/42.jpg)
42
Please remember the numbers in 3 seconds!
Experiment
![Page 43: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/43.jpg)
© CoreMedia | 4 February 2015 | 43 www.coremedia.com43
4 7 3 5 6 8 3
![Page 44: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/44.jpg)
© CoreMedia | 4 February 2015 | 44 www.coremedia.com44
Please recite your birthdate silently backwards
![Page 45: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/45.jpg)
© CoreMedia | 4 February 2015 | 45 www.coremedia.com45
What were the numbers?
![Page 46: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/46.jpg)
© CoreMedia | 4 February 2015 | 46 www.coremedia.com46
4 7 3 5 6 8 3
![Page 47: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/47.jpg)
© CoreMedia | 4 February 2015 | 47 www.coremedia.com47
Once again…
![Page 48: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/48.jpg)
© CoreMedia | 4 February 2015 | 48 www.coremedia.com48
2 4 6 8 10 12 14
![Page 49: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/49.jpg)
© CoreMedia | 4 February 2015 | 49 www.coremedia.com49
Please recite your own phone number silently backwards
![Page 50: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/50.jpg)
© CoreMedia | 4 February 2015 | 50 www.coremedia.com50
What where the numbers?
![Page 51: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/51.jpg)
© CoreMedia | 4 February 2015 | 51 www.coremedia.com51
2 4 6 8 10 12 14
![Page 52: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/52.jpg)
© CoreMedia | 4 February 2015 | 52 www.coremedia.com52
Why was the second set easier?
3 Chunks “straight, 2, 14” oder “straight, seven, 2”(adaptiert von Johnson (2014): Design with the mind in mind)
Humans organize information in short term memory
![Page 53: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/53.jpg)
53
Please remember the words in 3 seconds!
Experiment
![Page 54: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/54.jpg)
© CoreMedia | 4 February 2015 | 54 www.coremedia.com54
Ape
Tire
House
Like
Church
Strawberry
Crane
Be
![Page 55: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/55.jpg)
© CoreMedia | 4 February 2015 | 55 www.coremedia.com55
What were the words?
![Page 56: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/56.jpg)
© CoreMedia | 4 February 2015 | 56 www.coremedia.com56
Ape
Tire
House
Like
Church
Strawberry
Crane
Be
![Page 57: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/57.jpg)
© CoreMedia | 4 February 2015 | 57 www.coremedia.com57
Again words…
![Page 58: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/58.jpg)
© CoreMedia | 4 February 2015 | 58 www.coremedia.com58
The
Internet
Is
The
Invention
Of
This
Millenium
![Page 59: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/59.jpg)
© CoreMedia | 4 February 2015 | 59 www.coremedia.com59
What were the words?
![Page 60: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/60.jpg)
© CoreMedia | 4 February 2015 | 60 www.coremedia.com60
Numbers again…
![Page 61: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/61.jpg)
© CoreMedia | 4 February 2015 | 61 www.coremedia.com61
3 9 1 7 4 1 9 2 6 2 3 4 5 6 7 8 5 8
![Page 62: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/62.jpg)
© CoreMedia | 4 February 2015 | 62 www.coremedia.com62
Remembered?
![Page 63: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/63.jpg)
© CoreMedia | 4 February 2015 | 63 www.coremedia.com63
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9
![Page 64: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/64.jpg)
© CoreMedia | 4 February 2015 | 64 www.coremedia.com64
Our working memory is very limited
Some of these tasks cause cognitive strain
These are exactly those tasks, where the organization of information does not suit human information processing
![Page 65: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/65.jpg)
© CoreMedia | 4 February 2015 | 65 www.coremedia.com65
![Page 66: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/66.jpg)
© CoreMedia | 4 February 2015 | 66 www.coremedia.com66
![Page 67: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/67.jpg)
67
Don’t make me think
![Page 68: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/68.jpg)
68
Don’t make me think slow
![Page 69: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/69.jpg)
© CoreMedia | 4 February 2015 | 69 www.coremedia.com69
The Goal
![Page 70: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/70.jpg)
© CoreMedia | 4 February 2015 | 70 www.coremedia.com70
Summary
UX is considered a competitive advantage by big players in the enterprise software business
The inherent complexity of the domains we tackle makes it even more important to invest in UX
Follow conventions and established patterns
Ensure seamless integration of systems
Understand the user and test
The challenge is to adapt the data and structures such that it matches human thought
![Page 71: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/71.jpg)
© CoreMedia | 4 February 2015 | 71 www.coremedia.com71
Thank you!
![Page 72: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/72.jpg)
© CoreMedia | 4 February 2015 | 72 www.coremedia.com72
Thank you!
![Page 73: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/73.jpg)
© CoreMedia | 4 February 2015 | 73 www.coremedia.com73
Thank you!
![Page 74: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/74.jpg)
© CoreMedia | 4 February 2015 | 74 www.coremedia.com74
Thank you!
![Page 75: CMS from the User's Perspective. JBoye CMS Expert Group hosted by CoreMedia AG](https://reader030.fdocuments.in/reader030/viewer/2022032714/55aab05c1a28ab233e8b45ee/html5/thumbnails/75.jpg)
© CoreMedia | 4 February 2015 www.coremedia.com
[email protected] +65.6562.8866
[email protected] +49.40.32 55 87.0
San [email protected] +1.415.371.0400
[email protected] +44.207.849.3317