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CoreMedia cms and ecommerce personalization
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Transcript of CoreMedia cms and ecommerce personalization
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© CoreMedia | 9 December 2014 | 1 www.coremedia.com
Personalization in the Context of CMS and E-Commerce
Delf D. Danckwerts – Solution Architect, [email protected], November 28th, 2014
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© CoreMedia | 9 December 2014 | 2 www.coremedia.com2
Agenda – Personalization in the Context of CMS and E-Commerce
Examples of Website User Experience Live Demonstration
CoreMedia CMS and Adapative Personalization
Content Management in the Context of E-Commerce Live Demonstration CoreMedia Studio Adding Inspirational Content Creating Dynamic Landing Page Creating Personalized Teasers Adding 3rd-Party Personalization (e.g. E-Marketing Spots) Recommendations for Editors
Who is CoreMedia?
Your Questions
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© CoreMedia | 9 December 2014 | 3 www.coremedia.com3
Increasing Relevance
1. SEO
2. Personalization
3. Multi-X
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© CoreMedia | 9 December 2014 | 4 www.coremedia.com4
Examples of Personalization
Default
Implicit(e.g. Click-Path)
Explicit(Login, Profile)Geolocation
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© CoreMedia | 9 December 2014 | 5 www.coremedia.com5
Live-DemonstrationCustomer Experience
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© CoreMedia | 9 December 2014 | 6 www.coremedia.com6
Adaptive Personalization (LiveContext)
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© CoreMedia | 9 December 2014 | 7 www.coremedia.com7
CoreMedia CMS
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© CoreMedia | 9 December 2014 | 8 www.coremedia.com8
CoreMedia DNADynamic | Multi-Touchpoint | Information-Based | Contextual | Social
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© CoreMedia | 9 December 2014 | 9 www.coremedia.com9
End-to-End Management and Delivery
Navigation
Article
Teaser
Assets Structure Layout Rendering Experiences
Seite 2Seite 2
Process
Content Management Content Delivery
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© CoreMedia | 9 December 2014 | 10 www.coremedia.com10
CoreMedia CMS:Managing User Experience
Deliver
Manage
Analytics AssetsStructure/Layout/Settings
3rd Partye.g. Video, CRM
UGC
recommends
Prin
t
CoreMedia Studio
Sho
p
target & optimize
analyze & profile
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© CoreMedia | 9 December 2014 | 11 www.coremedia.com11
CoreMedia Adaptive Personalization
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© CoreMedia | 9 December 2014 | 12 www.coremedia.com12
Relevance:Match between Users and Content
Rules andAlgorithms
DELIVERY
UserProfile
ContentProfile
PastPerformance
MetaData
Community
Opinion
</>
OnlineActivity
ExplicitPreference
TransitionHistory €
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© CoreMedia | 9 December 2014 | 13 www.coremedia.com13
Personalization Processing Pipeline
DELIVERY
UserProfile
ContentProfile
OnlineActivity
ExplicitPreference
TransitionHistory
PastPerformance
MetaData
CommunityOpinion
</>
€
Dynamic Profiles
» Dynamic:»Use content keywords
to capture user interests» Choice of profile storage
mechanisms:» Cookie» Elastic Social
» Explicit Profile» Implicit Profile
Personalization Processing Pipeline
CAE.... Step NStep 2Step 1CAE
» Pipeline Modules:» If...then selection»Dynamic Query Service» 3rd Party Integration
» e.g RecommendationSystems, Semantic Analysis
» Filtering» Injection
Context Sources
Tagging
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© CoreMedia | 9 December 2014 | 14 www.coremedia.com14
Personalization Context Sources
social historical
situationalbehavioral referrer device location time / date
subscriptions interests requests made profile status
clicks navigation search
contributions reviews relationships
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© CoreMedia | 9 December 2014 | 15 www.coremedia.com15
CMS + E-Commerce =
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© CoreMedia | 9 December 2014 | 16 www.coremedia.com16
Transactional CommerceFacilitating Commercial Transactions
Transactional Commerce
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© CoreMedia | 9 December 2014 | 17 www.coremedia.com17
Transactional Commerce
Experiential CommerceEmotional Connections That Delight, Inspire & Inform
ExperientialCommerce
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© CoreMedia | 9 December 2014 | 18 www.coremedia.com18
Transactional Commerce
Experiential Commerce
Transactional Commerce
Experiential Commerce
Introducing CoreMedia LiveContextA Next-Generation Digital Engagement Application
Visual Engagement
ImmersiveContent
Incremental Innovation
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© CoreMedia | 9 December 2014 | 19 www.coremedia.com19
The 4th Integration Approach by CoreMedia Blended Hybrid Delivery
① Side-by-Side
② e-Commerce-Led
③ WCM-Led
WCS WCM
WCMWCS
WCS WCM
API’sWidget
Session HandlingSession
Handling
e-Commerce-Led WCM-LedBlended
REST
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© CoreMedia | 9 December 2014 | 20 www.coremedia.com20
DemonstrationStudio Usability
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© CoreMedia | 9 December 2014 | 21 www.coremedia.com21
Studio Integrated Preview
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© CoreMedia | 9 December 2014 | 22 www.coremedia.com22
Studio Dashboard
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© CoreMedia | 9 December 2014 | 23 www.coremedia.com23
Studio Control Room for Collaboration
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© CoreMedia | 9 December 2014 | 24 www.coremedia.com24
Preview of Device Classes
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© CoreMedia | 9 December 2014 | 25 www.coremedia.com25
Preview of User Segments
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© CoreMedia | 9 December 2014 | 26 www.coremedia.com26
Create New Article
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© CoreMedia | 9 December 2014 | 27 www.coremedia.com27
Create Landing Page
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© CoreMedia | 9 December 2014 | 28 www.coremedia.com28
Create Personalized Content
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© CoreMedia | 9 December 2014 | 29 www.coremedia.com29
Integrate 3rd Party Personalized Content
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© CoreMedia | 9 December 2014 | 30 www.coremedia.com30
Enrich Landing Page
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© CoreMedia | 9 December 2014 | 31 www.coremedia.com31
Style Landing Page
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© CoreMedia | 9 December 2014 | 32 www.coremedia.com32
Integration of Product Cataloge
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© CoreMedia | 9 December 2014 | 33 www.coremedia.com33
Search for Products
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© CoreMedia | 9 December 2014 | 34 www.coremedia.com34
Preview of Products
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© CoreMedia | 9 December 2014 | 35 www.coremedia.com35
Create Product Teasers
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© CoreMedia | 9 December 2014 | 36 www.coremedia.com36
Overload Product Pictures
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© CoreMedia | 9 December 2014 | 37 www.coremedia.com37
TechnicalKey Features for Personalization
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© CoreMedia | 9 December 2014 | 38 www.coremedia.com38
Dynamic & Performant Delivery
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© CoreMedia | 9 December 2014 | 39 www.coremedia.com39
Clear Separation ofAssets, Structure and Layout
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© CoreMedia | 9 December 2014 | 40 www.coremedia.com40
Seamless Integration of Existing Systems
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© CoreMedia | 9 December 2014 | 41 www.coremedia.com41
Ease of Use
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© CoreMedia | 9 December 2014 | 42 www.coremedia.com42
Who is CoreMedia?
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© CoreMedia | 9 December 2014 | 43 www.coremedia.com43
CoreMedia
16 Years of Partnerships Delivering online platforms for
leading enterprise brands across varied industries
Background Organic profitable growth More than 60% of all German media
Internet traffic is delivered through CoreMedia
Roots in Telco & Media drive innovation and benefit customers in other industries
97%97%Unique among CMS vendors; comparable with strategic infrastructures, such as ERP systems.(TellSell Audit)
CUSTOMER RETENTIONAFTER 16 YEARSCUSTOMER RETENTIONAFTER 16 YEARS
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© CoreMedia | 9 December 2014 | 44 www.coremedia.com44
Main Customer SegmentsMain Customer Segments
Broadcast Media Telco Industry
CoreMedia CMS has more than 300 installations worldwide.There are more than 50 installations in the media industry.
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© CoreMedia | 9 December 2014 | 45 www.coremedia.com45
CoreMedia Customers Worldwide
250 editors70,000 videos
68 countries44 languages
1 million visits/month30,000 Intranet users
+50% revenue+30% PIs/6 months
European ISP and MVNO customer and service
2.6 billion PIs/monthSet-up in 12 months
23.5 million PIs/month> 100 editors
70 websites27 countries
3.5 billion PIs/month2 million content objects
70 websitesWebsphere integration
Interactive service portal
850,000 PIs/hour1.5 billion PIs/day
Cloud CMS45 websites
Customer service social campaign
-30 % editing-45 % hosting costs
226 Sites in 170 languages 10,000 editors
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© CoreMedia | 9 December 2014 | 46 www.coremedia.com46
Your Questions
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© CoreMedia | 9 December 2014 www.coremedia.com
[email protected] +65.6562.8866
[email protected] +49.40.32 55 87.0
San [email protected] +1.415.371.0400
[email protected] +44.207.849.3317
Delf D. Danckwerts, Solution Architect, [email protected]